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    Dumisa Moyo

    Dumisa Moyo
    After emigrating from the U.K. to the U.S. as a child, Dumisa received his BS in Communications from Lee University. While attending, he received a dozen accolades for excellence in video journalism. He then took his talents abroad; studying British film, theatre, and culture in Cambridge, England. With a keen eye for content culture, Dumisa is determined to elevate storytelling into higher dimensions and empower the visions of the underrepresented through content marketing. When not plotting the next digital renaissance, Dumisa enjoys transcending the LA smog and ascending into the kingdom of anime, a land that brings both relaxation and personal empowerment.

    Recent Posts

    The Transforming Relationship Between Product Placement And Anime

    Posted by Dumisa Moyo on August 10, 2018 at 1:05 PM

    Product Placement Goes Beyond Kid's Animation With Anime

    Take one look at the Japanese animation industry and you'll quickly find yourself engulfed with some form of curiosity. Whether it is intrigue with regards to the animation style or utter repulsion at the site of planet sized eye balls on golf ball sized heads, anime can often illicit some form of questioning. 

    But there may be some of you who see potential within this industry. It’s an area that is less trodden, but a fantastic opportunity for product placement. That's why in this blog, Hollywood Branded will show you the transforming relationship between  product placement and anime, and help you learn why as a brand marketer you really should care. 

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    Topics: Product Placement & Branded Content

    Breaking Even: How MoviePass Uses Data Collection To Generate Sales

    Posted by Dumisa Moyo on June 6, 2018 at 8:23 AM

    Why A Company Is Willing To Be Upside Down Financially 

    MoviePass has been making a tremendous amount of headlines lately. Whether from being lauded as the next best thing to happen for consumers (and certainly not theater owners) to endless reports on its dire financial woes, one thing is clear. The ability for people to purchase the opportunity to view unlimited feature films every month does have consumer purchasing interest. 

    The problem? The actual cost of delivering the product makes the company completely upside down. But many companies, especially apps, operate that way today. And the reason for that is simple. These products provide an incredible amount of insight into individuals behavior, and that data is incredibly valuable dollar-wise.  In this blog, Hollywood Branded dissects the true motives of the film screening app to understand how MoviePass uses data collection to generate sales and discusses future product placement offerings.

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    How Girls Trip Product Placement Partnership With Essence Festival Led To Massive Box Office Success

    Posted by Dumisa Moyo on May 29, 2018 at 8:59 AM

    How Product Placement Drove Box Office Viewership

    Here’s a known fact...the film industry is massive; the money being handled within it is vast, but the willingness to take marketing risks is often low. This is not the case with film producers such as Will Packer, who actually encourages his team to build marketing strategies into the heart of his films.

    With Girls Trip, this marketing strategy included a secondary storyline that was a true product placement extravaganza for one brand, which in turn, helped catapult the film into international box office success. In this blog, Hollywood Branded walks through how Girls Trip's product placement partnership with Essence Festival led to massive box office success for the film.    

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    Topics: Product Placement & Branded Content

    Case Study: How Toonami Strategically Used Anime To Market Their Brand - Part 2

    Posted by Dumisa Moyo on May 22, 2018 at 9:26 AM

    In part one of this two part blog, we explained the conception and rise of Toonami. Now, we’ll explain how the Turner Broadcasting TV block solidified themselves as the Western voice of anime culture, and frankly, underground urban culture as a whole.

    And that culture is incredibly strong - and one brands need to keep in mind, as it managed to bring back to life a brand through the power of social media.  In part two of this blog case study, Hollywood Branded will conclude the innovative methods that Cartoon Network’s Toonami employed to strategically use anime to market their brand. 

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    Topics: Product Placement & Branded Content, Social Influencers

    Case Study: How Toonami Strategically Used Anime To Market Their Brand - Part 1

    Posted by Dumisa Moyo on May 16, 2018 at 10:38 AM

    Leveraging Anime To Build A Brand

    Good news anime marketing fans! The industry of Japanese animation's influence on Western culture has has been quiet in its growth; but it has, nonetheless, become a colossal commodity that owes a great deal of thanks to one television network in particular - Toonami.  

    Turner Broadcasting’s programming block Toonami has popularized some of the most influential and critically acclaimed anime titles to date. For many English speaking fans, the word “anime” first became a household term after being exposed to this specific broadcasting brand -- unless you were exposed to the classic Speed Racer. In fact, Toonami's innovative approach to marketing their content could be adopted by your agency or brand, and brands can consider how to strategically partner with anime projects to target a very engaged viewer. In part one of this two part blog case study, Hollywood Branded will show you how Toonami strategically used anime to market their brand. 

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    Topics: Product Placement & Branded Content, Strategic Partnerships

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