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    Dumisa Moyo

    Dumisa Moyo
    After emigrating from the U.K. to the U.S. as a child, Dumisa received his BS in Communications from Lee University. While attending, he received a dozen accolades for excellence in video journalism. He then took his talents abroad; studying British film, theatre, and culture in Cambridge, England. With a keen eye for content culture, Dumisa is determined to elevate storytelling into higher dimensions and empower the visions of the underrepresented through content marketing. When not plotting the next digital renaissance, Dumisa enjoys transcending the LA smog and ascending into the kingdom of anime, a land that brings both relaxation and personal empowerment.

    Recent Posts

    Instagram: Facebook's Greatest Gift For Millenial Targeted Marketing

    Posted by Dumisa Moyo on September 14, 2018 at 11:43 AM

    Mastering How It Works To Promote Your Brand

    It used to be that every brand had to have a Facebook page, which is still a good idea. But what's all the rage now? What's the absolute must for a brand that wants to leverage social influencers? That would be Instagram.

    But there are a lot of things a brand can do that will absolutely guarantee less chance of success with either of these two social platforms, and it really all boils down to algorithms and how the platforms view your brand.  In this blog, Hollywood Branded  shares how Instagram may be Facebook's greatest gift for millennial targeted marketing, and what brands need know to succeed.

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    Topics: Social Media Strategy

    Case Study: What Brands Can Learn From Creating A New Brand Identity

    Posted by Dumisa Moyo on September 5, 2018 at 8:36 AM

    Modernizing Your Brand Can Yield To Major Sales And Awareness Changes

    Sometimes a brand just needs a few tweaks to make it become a pop culture sensation. And those tweaks may involve the overall brand identity.  One such brand that experienced a complete turnaround by getting a full makeover was the Anime Expo, a meteoric, four day event celebrating Japanese pop culture and entertainment. Not only is it an anime centric cesspool hosting hundreds of thousands of fans, but it just might be the holy city for would be anime cultists. The dedication is real.

    With the majority of these fans setting aside months of planning and networking for this event alone, the result is the amoebic construction of a global community obsessed with one ideal. But before the brand makeover, there was a disconnect and the powerful potential of the expo was languishing. In this blog, Hollywood Branded shares how one branding company completely rebranded and evolved the brand identity of an event to make Anime Expo become the top anime convention in the world.  

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    Topics: Event Activations, Digital Marketing, Inbound Marketing

    How Three Brands Partnered With Film And TV To Produce New Co-Branded Product Lines

    Posted by Dumisa Moyo on September 4, 2018 at 12:55 PM

    Product Lines Are Coming

    When it comes to effective marketing, creativity is a key player in generating sales. And one of the most creative ways we've seen brands leverage content partnerships is through building new co-branded licensed lines with some of today's hottest pop culture driven television and feature films.    

    When there is a built in audience of fans who love and adore the characters and storylines they tune in to, there is a ready-made buyer just waiting to purchase whatever product makes the content more real to them. And that means brands who are savvy can win big by launching  products targeted to a ready made audience - even if that audience isn't one they previously targeted or were well known with. In this blog, Hollywood Branded shares how three alcohol brands partnered with TV show and Film content partners to produce new co-branded product line extensions. 

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    Topics: Strategic Partnerships, Product Placement & Branded Content

    The Transforming Relationship Between Product Placement And Anime

    Posted by Dumisa Moyo on August 10, 2018 at 1:05 PM

    Product Placement Goes Beyond Kid's Animation With Anime

    Take one look at the Japanese animation industry and you'll quickly find yourself engulfed with some form of curiosity. Whether it is intrigue with regards to the animation style or utter repulsion at the site of planet sized eye balls on golf ball sized heads, anime can often illicit some form of questioning. 

    But there may be some of you who see potential within this industry. It’s an area that is less trodden, but a fantastic opportunity for product placement. That's why in this blog, Hollywood Branded will show you the transforming relationship between  product placement and anime, and help you learn why as a brand marketer you really should care. 

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    Topics: Product Placement & Branded Content

    Breaking Even: How MoviePass Uses Data Collection To Generate Sales

    Posted by Dumisa Moyo on June 6, 2018 at 8:23 AM

    Why A Company Is Willing To Be Upside Down Financially 

    MoviePass has been making a tremendous amount of headlines lately. Whether from being lauded as the next best thing to happen for consumers (and certainly not theater owners) to endless reports on its dire financial woes, one thing is clear. The ability for people to purchase the opportunity to view unlimited feature films every month does have consumer purchasing interest. 

    The problem? The actual cost of delivering the product makes the company completely upside down. But many companies, especially apps, operate that way today. And the reason for that is simple. These products provide an incredible amount of insight into individuals behavior, and that data is incredibly valuable dollar-wise.  In this blog, Hollywood Branded dissects the true motives of the film screening app to understand how MoviePass uses data collection to generate sales and discusses future product placement offerings.

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