A Marketing Force Of Its Own
Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.
Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon. In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships.
The Power Of The Film Franchise
Disney chose partnerships which would, according to the studio, develop "breakthrough, custom creative campaigns, innovative programs and activations for their target audiences."
These partnerships are not based on having exposure in the films – as product placement just isn’t realistic in this film franchise. However, that has not stopped the onslaught of marketing tie-ins.
Star Wars is a brand to itself, and the power of aligning with a property that not only holds court to today’s millennials – but their mothers and fathers as well – is tremendous. And quite rare. The film franchise has endured and even grown its fan base over the years to generation after generation because it connects with people in a very special way. And the brand management teams on the campaigns highlighted in our infographic have worked quite hard to capture the excitement of a galaxy far, far away.
Make sure you check out some of our other Star Wars blogs our team has written, including:
- 6 Brand Partnerships Going Solo For New Star Wars Story
- Inside Nissan Star Wars & The Last Jedi Partnership
- May The Branding Force Be With You
- Star Wars Promotional Partners Awaken The Force
The Star Wars Infographic
Promotions, Product Placement & Celebrities
To learn more about making product placement work for your brand, read our blog on 3 Reasons Why Productions Use Product Placement, as well as these blogs:
- 4 Common Myths About Product Placement Debunked
- 10 Surprising Reasons Why Brands Do Product Placement
- 8 Ways To Use Product Placement Assets To Amplify Your Brand Into Sales
- 3 Important Steps In Planning Product Placement Strategy
- Thinking Product Placement Cost Is High (It Isn't!)
Before you spend another dollar on traditional advertising, consider the use of product placement/brand integration in your entertainment marketing strategy. Watch our video to learn techniques to conquer common advertising challenges!