A Marketing Force Of Its Own
Star Wars: the Force Awakens is the seventh episode in the saga of the Skywalker family, and proved to be a marketing force of its own. Disney’s Lucasfilm collaboration with over a dozen high-profile brands for the launch of an expansive promotional campaign in support of the film created a landmark push throughout the US and internationally.
Brand partnerships included Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon. In this blog Hollywood Branded shares an infographic highlighting seven of those partnerships.
The Power Of The Film Franchise
Disney chose partnerships which would, according to the studio, develop "breakthrough, custom creative campaigns, innovative programs and activations for their target audiences."
These partnerships are not based on having exposure in the films – as product placement just isn’t realistic in this film franchise. However, that has not stopped the onslaught of marketing tie-ins.
Star Wars is a brand to itself, and the power of aligning with a property that not only holds court to today’s millennials – but their mothers and fathers as well – is tremendous. And quite rare. The film franchise has endured and even grown its fan base over the years to generation after generation because it connects with people in a very special way. And the brand management teams on the campaigns highlighted in our infographic have worked quite hard to capture the excitement of a galaxy far, far away.
The Star Wars Infographic
Promotions, Product Placement & Celebrities
Before you spend another dollar on traditional advertising, consider the use of product placement/brand integration in your entertainment marketing strategy. Watch our video to learn techniques to conquer common advertising challenges!