From Music To Acting To Sports - A Celebrity Type For Every Brand
One of the most interesting and engaging ways a brand can grab consumer's attention is by leveraging their fan favorite's celebrities. From music to acting to sports... and all sorts of other types of celebritydom in between, TV ads that use celebrities just stand out.
One strategy we've been seeing are brands who re-use their celebrity partners for more than one ad spot - often spanning multiple years. Below we have shared three different scenarios - single ad, multiple ads in one year, and multiple ads across the years to see which strategy you find the most effective. In this blog, Hollywood Branded shares a look at celebrities in TV ads for Converse, Seventh Generation and Bose.
Converse Chuck Taylor All Stars with Miley Cyrus - A Growing Partnership
Miley Cyrus is featured in a variety of montages, where she's seen in different moments of her life, wearing Converse sneakers. From stepping in gum, hanging out a the farm she's from, or cutting a new single at a recording single, she is at her happiest and wearing Chucks. The genius? She's also the voice over to the commercial, and as it walks through some moments of her life, it absolutely vibes with who she is - an evolving and changing artist and woman. And there's a Chuck for every version of herself.
This is a very organic partnership that does not alienate her fan base, and in fact helps broaden her appeal. Plus the song in the background? Miley's "Thinkin'" of course... Watch the videos below! And keep your eyes out for her own Converse collection!