Social Media Marketing World 2022
Last week, I had the pleasure of representing Hollywood Branded at Social Media Marketing World 2022, along with my colleague Nathan Piland. We had a jam-packed 3 days in sunny San Diego, filled with learning, social media, happy hours, and seminars. We learned so many things and all the classes gave us different tips and tricks to enhance our social media game.
We had numerous valuable takeaways and panels that we attended, as every speaker provided great insight. In this blog, Hollywood Branded shares about Social Media Marketing World 2022 and the biggest social media takeaways from it.
What's Your Story?
In one of my favorite panels at Social Media World, we learned all about how to tell your story properly from speaker Park Howell. Howell broke down the ABT method (and, but, therefore). The ABT method helps you clarify your story, amplifies your impact, and simplifies your brand and your life! Here are the 3 steps to telling a story using And, But, Therefore:
- Who is your number one customer, what do they want, AND why is it important to them?
- BUT why don't they have it?
- THEREFORE, how are you uniquely equipped to help them get it?
Using this method can help tell your brand story online and communicate to your customers how you will be the solution to their problems. This can also be used through social media, in captions. A photo tells a thousand words, so use that to your advantage and create a story with every photo you post.
Instagram Secrets
There are more than 2 billion monthly Instagram users, so what is going to make you stand out? Social Media Marketing World had numerous classes and panels on the topic of Instagram. One of my biggest takeaways from the Instagram classes was to focus on creating content that is shareable and savable. In order to create sharable and savable content, you want your content to resonate or speak to others. Instagram stories are non-negotiable and integral when connecting with your community. I learned that you want to educate, entertain and inspire others with your content. Social media and Instagram are NOT about likes, it is all about building your niche community and staying engaged with them. Something to keep in mind is that there are real people with real emotions behind every follower; hone in on those emotions.
Get Reel
Instagram is currently favoring Reels, which means the more Reels the better! Some quick growth hacks for Reels are as follows:
- Implement the looping effect
- 2-4 pieces of text within the Reel
- Implement a call to action in your caption
- Use trending audios that have 1k to 10k videos
- Study emerging trends on TikTok and implement them into your Reels.
Reels are currently performing 22% better than all other types of content on Instagram. When you share your Reel to stories, the story views also count as your Reel views... the more views the better! A few trends to get ahead of your Reels are as follows:
- Original content
- Original audio
- Longer Reels
- Creative productions
How are you going to start Reeling?
Time For TikTok
The main goal for TikTok should be longevity. Yes, we can all have one video that goes viral, but we should want everything to be going viral. TikToks are short and digestible videos and exceed the watch time of both Facebook & YouTube. Consumers are more likely to trust mobile videos, and they are spending a lot of their time on the app. Creating a human connection with your videos is the main key. People want to feel like they are a part of something. Social media is your vehicle for creating human connections. A great place to connect on TikTok is through the comments...do your engagement!
Follow, Follow, Follow!
Nathan and I learned so many social media hacks at this year's Social Media Marketing World. We will be implementing lots of new tips and tricks into our social media, so make you are following Hollywood Branded! If you are interested in learning more about social media, check out these blogs below!
- Celebrity Influencers Don't Write Their Own Social Media Posts
- The Top Female Social Influencers Of The Moment
- The Top 15 Highest-Paid Instagram Influencers
- TikTok Is A Business Tool
- Why Social Media Engagement Is Important For A Brand's Social Influencer
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