Cracking The SEO Code: Proven Strategies To Outrank Your Competitors


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Dominate The Search Engine Using New SEO Code

Individual blog pages are like the heart and soul of SEO. Many people think it's all about using meta tags, keywords, and titles as the formula for getting a high rank in search results, but there's actually more to it. Each blog page serves as a valuable opportunity to engage with your audience through informative and high-quality content, creating a lasting impression that not only boosts your search rankings but also builds credibility and fosters meaningful connections with your readers.

Experts have a little trick up their sleeves that most average website owners don't practice. In this blog, Hollywood Branded shares SEO code practices that you should add to your bucket list. These will outrank your competitors in search results.

Cracking the New SEO Code Proven Strategies That Experts Use To Outrank Their Competitors

Creating Table Of Content For SEO

Not only does a Table of Contents (TOC) help search engines and visitors better understand the content on a web page, but it also provides an outline of the web page's structure, aiding search engines in determining the topics covered and their importance. Moreover, having a TOC on your blogs increases the chances of achieving a higher click-through rate in search results.

See the example below:

table of content seo code trick to get rank in search result

By incorporating a list of headlines in your blog, you gain more visibility. Even if you're not the first result in the search rankings, you become more prominent and attract more clicks, giving you an edge to outperform your competitors. To maximize SEO benefits, website owners should create TOCs that are optimized with relevant keywords.

Below are examples of well-known websites that use Table of Contents (TOCs) on their blog 

Focus on CRO

Although conversion rate (CRO) doesn't directly focus on search engine optimization, this is often overlooked as an aspect of SEO, yet it’s a crucial part of giving a signal to Google algorithm that you're providing a better experience to your audience. 

According to Moz, you can eyeball 5 SEO code benefits if you apply conversion rate optimization.

new seo code

CRO involves using data analysis to identify areas on websites that can be improved to increase conversions. This can include making modifications to webpages, such as adding videos and improving page load speed, or testing different copies to see which converts better. By paying attention to CRO, businesses will not only build trust with their potential customers but also improve their rankings on search engine result pages.

Cluster or Pillar Pages For SEO Relevancy

Crafting a cluster page offers a brilliant strategy to organize your content while simultaneously targeting multiple keywords, resulting in stronger relevancy. This technique perfectly aligns with one of the fundamental principles of SEO.

How "Cluster Pages" Work:

Cluster pages provide an overview of a particular topic and link to related subtopics and posts. This helps search engines understand the scope of the website’s content on that particular topic, which can lead to higher rankings for related searches. Here is how Hubspot starts creating cluster pages.

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Comparison Page For Link Juices

According to a recent Google algorithm update, having a well-researched review can grant you stronger internal link juice and bolster your online credibility. 

Google Statement

The reviews system is designed to evaluate articles, blog posts, pages or similar first-party standalone content written with the purpose of providing a recommendation, giving an opinion, or providing analysis. It does not evaluate third-party reviews, such as those posted by users in the reviews section of a product or services page.

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Integrate For Evergreen Content

Rather than creating new content, businesses should focus on improving existing content to maximize SEO benefits. This can include:

  • Updating old posts with new information
  • Adding more keywords and links
  • Make small detail changes that improve the quality of the posts

Search engines reward websites that keep their content up-to-date and relevant, which can lead to higher rankings for related searches.

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Don't Forget The SEO Don'ts

As we explore the important Do's, let's not overlook the equally vital Don'ts when it comes to optimizing your crawl budget. Below is the list you need to avoid and audit on a monthly basis:

  • Duplicate content
  • Long redirect chains
  • Orphaned pages
  • Infinite space

By being mindful of these Don'ts and regularly auditing your website's crawl efficiency, you can make the most of your crawl budget, ensuring that your important pages are indexed promptly, and your website's visibility in search results remains optimal. Remember that crawl budget optimization is an ongoing process, and staying proactive can greatly impact your website's overall performance and search engine rankings.

Eager To Learn More?

Although SEO can feel overwhelming, starting to work on the core principles can make a substantial difference without requiring continuous hours of work. The implementations I mentioned above are mostly one-time setups. On the flip side, explore the more advanced tricks in our other SEO strategies below for even further enhancements.

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