Dive into Barbiecore: The Coolest Brand Partnerships for the Barbie Movie Release


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Exploring the Glamorous World of Barbie-inspired Collaborations

Get ready for the summer of Barbie-core as the Warner Brothers film hits theaters and the world becomes awash in pink. Storefronts are transforming into Barbie-themed wonderlands, and brands are seizing the opportunity to collaborate with the iconic IP by releasing limited-edition Barbie collections.

With the launch of this iconic film starring Ryan Gosling and Margot Robbie comes numerous opportunities for brands to collab with the IP and come out with limited Barbie collections. Get ready to dive into the world of Barbie-inspired fashion, beauty, accessories, and more! In this blog, Hollywood Branded will explore some of the exciting brand partnerships and licensed product lines surrounding the premiere of the Barbie movie in 2023.

Dive into Barbiecore: The Coolest Brand Partnerships for the Barbie Movie Release

Photo Credit: The Columbian

Effortlessly Chic with Kitsch

Kitsch is a brand that makes eco-friendly hair care and beauty accessories to care for your hair morning, noon, and night. Kitsch launched their limited-edition Barbie collab in time for the premiere of the movie, that features best-selling haircare products in bright Barbie colors. The collection includes frizz-reducing sating pillowcases, heatless curling solutions, scrunchies, clips and more! One brand that has jumped on board is Kitsch, known for its eco-friendly hair care and beauty accessories. Just in time for the movie premiere, Kitsch has launched a limited-edition Barbie collaboration. The collection features their best-selling haircare products in vibrant Barbie colors, including frizz-reducing satin pillowcases, heatless curling solutions, scrunchies, clips, and more.

Kitsch Barbie Collection

Photo Credit: Kitsch

Barbie Branded By Gap

Gap has also taken a slice of the Barbie cake with their Gap x Barbie collection, which hit the shelves on May 23rd. This collection offers a variety of T-shirts, logo hoodies, denim, button-downs, accessories, and even pet apparel. The collaboration with Barbie is just the beginning of a larger partnership between Gap and Mattel, as they plan to create iconic apparel for the entire family by joining forces with different Mattel brands.

Gap Barbie Capsule Collection

Photo Credit: Grazia

Jetset In Barbie-Pink Béis 

Béis, a personal favorite brand of mine, has also joined the Barbie frenzy with their own Barbie collaboration. Béis, a lifestyle brand founded by actress Shay Mitchell, has been making waves in the travel accessories market with their stylish luggage and bags. On July 19th, just two days before the blockbuster premiere, Béis will release their Béis x Barbie collection. The collection will feature some of their bestselling hardshell suitcases and Weekender bags in the classic Barbie pink. The brand has even designed a special Barbie-inspired floral lining and additional laundry bags for the luggage.

Beis Barbie Collaboration

Photo Credit: WWD

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Step Into Barbie's World With Aldo

No Barbiecore look is complete without Barbie-inspired shoes, and ALDO has got you covered. Their Barbie x ALDO collaboration launches on June 29th, allowing fans to channel their inner Barbie with a range of footwear options. The collection includes kitten heels, rhinestone-studded sneakers, and charm-studded handbags. The shoebox itself is inspired by the iconic Barbie doll box, featuring bold, hot pink colors and a signature clear window to display the shoes.

Aldo Babie Collection

Photo Credit: Teen Vogue

Beautify Like Barbie In NYX 

Makeup brand NYX is also getting in on the action with the launch of their limited-edition Barbie makeup collection. The NYX Barbie collaboration aims to promote empowerment through diverse global influencers, featuring creators of different ethnicities, body types, sexual orientations, and genders. Inspired by the vibrant colors and energy of the film, the collection includes a mini eyeshadow palette, a mini cheek palette, Jumbo Eye Pencil sticks in new shades, Jumbo lashes with pink wisps, Smooth Whip Matte Lip Creams, a Butter Gloss in an exclusive shade, and a mirror compact shaped like a phone. NYX Professional Makeup is also partnering with Warner Bros, Mattel Philanthropy, and the Barbie Dream Gap Project to support the Save the Children initiative. They have created a co-branded immersive Instagram filter with Save the Children and will be donating $1 for every use of the filter during specific dates in July.

NYX Barbie Collaboration

Photo Credit: NYX

Capturing Barbie's Scent in Homesick

But perhaps the most exciting collaboration of all (in my opinion) is the Homesick Barbie collection. Homesick is launching a Barbie core candle that captures the fragrance of Barbie's iconic Dreamhouse. The Barbie Dreamhouse candle by Homesick features notes of sweet peony, pink jasmine, and plush velvet, creating a dreamy scent that can transform any space. The candle vessel stays true to Homesick's signature simple glass shape, with a white label and white wax. However, Homesick adds a touch of Barbiecore with the iconic pink color and an open display window on the box.

Homesick Barbie Collaboration

Photo Credit: Homesick

Eager To Learn More?

Stay on top of the trends by engaging your brand with a popular IP like Barbie. At Hollywood Branded, we broker brand licensing collaborations with entertainment and iconic IPs. Read more about capsule collections and brand collaborations here: 

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