HB Round-Up: Award Shows

Caitlin Barry | January 27, 2023 at 3:30 PM

Award Shows Aren't Just For Celebrities

Awards season is in full swing, and with it comes major celebs, fantastic films and television, and of course, brand partners, lots of brand partners. There are so many ways for brands to get involved in some of Hollywood's biggest annual events, everything from sponsorships to celebrity gift bags.

Our agency is no stranger to creating meaningful campaigns for these types of events—just ask some of our clients—so we are here to give you the ins and outs of these start-studded shows. In this blog, Hollywood Branded recaps some of our blogs featuring how brands can leverage awards shows to increase brand awareness and win big!

HB Round-Up Award Shows (1)

The Power Of Award Shows For Brands

The Oscars itself reaches about 30-odd million people in the United States, and as reported by The Oscars (there is no way to confirm this), "hundreds of millions" of people watch the ceremony around the world. In the prime time of smack of the middle of the night in many countries in fact. But the fact is, how many people internationally watch the awards show doesn't matter - as the name itself carries the weight of gold and allows all those associated with it to be considered Oscar Worthy - and the best of the best.

The magazines and digital coverage of the event are what people race to consume, allowing brands who are able to find a watch to become involved, from official capacity as sponsors down to gifting events and red carpet walks rubbing shoulders with celebs at off-site events, a shimmer of that gold stardust. From who wore what to branded red carpet step and repeats at after parties, or champagne toasts, brands are indeed involved in every aspect of the Oscars. In this blog, Hollywood Branded discusses the best ways to leverage the Oscars for brand marketing partnerships.

Read more here!

Brand Partnerships, Studios and Awards Season: Why Brands Should Care

We came across a great blog by Stephen Follows about how much it costs a studio for a Hollywood Oscar campaign. The blog includes in-depth discussion on all the steps a studio takes to shoot for a win, and who the parties are who make the key decisions.

Our agency specializes in creating brand partnerships with these award-winnning studios and production companies, so we're no stranger to creating meaningful campaigns surrounding some of Hollywood's biggest nights! In this blog, Hollywood Branded shares why a brand should care about the studio’s campaign to gear up for Oscar night, and all the rest of award season.

Read more here!

Is Your Brand Ready For The 2023 Awards season?

Awards season is upon us, and it's never too early to start planning your brand's approach. Within the upcoming months, the world's biggest stars will convene to celebrate the best of the best, from music to movies to television and more.

Awards shows are a great opportunity for your brand to get more exposure, with event activations, sponsorships, and celebrity gift bags, as well as celebrating past product placements in nominated series and movies. In this blog, Hollywood Branded shares the scoop on the upcoming awards season and how your brand can be a part of the glitz and glamor.

Read more here!

Is Your Brand Ready For The 2023 Awards season

Awards Season Shake-Up: Award Shows Are Going Gender Neutral

What's your favorite season? Spring? Summer? Fall? Winter? Here at Hollywood Branded, ours is Awards. Award shows are full of glitz, glamour, and brands! Millions of people around the world race to watch their favorite TV show, movie, or celebrity take home a statue. However, things are about to change.

The award show landscape we know is about to get totally shaken up! The independent film awards ceremony, Spirit Awards, which is held on the beach in Santa Monica each Awards Season, is going gender neutral. And it’s a really interesting concept if you take a moment to truly think about it. In this blog, Hollywood Branded discusses the Spirit Awards' gender-neutral announcement and how it may affect future awards shows.

Read more here!

Marketing Your Brand At Awards Ceremonies

The Award Season is upon us! Securing a placement on the red carpet is one of the best ways to increase exposure and awareness of your brand. This year's Golden Globes were an amazing opportunity for brands to shine with a viewership tuned in of over 18 million viewers. From gift bags to table placements, the awards show season is as big an opportunity for brands to win as much as the awards coveted by celebrities.

At this years Golden Globes, the bottled water brand, FIJI Water snatched the biggest win of all. In this blog, Hollywood Branded examines FIJI Water's big win at the Golden Globes and effectively marketing your brand at awards ceremonies.

Read more here!

Marketing Your Brand At Award Shows

Want More?

These are just a small sampling of the many blogs that we have written about brands and award shows. Be sure to click the links below to learn more!

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