We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.
We came across a great blog by Stephen Follows about how much it costs a studio for a Hollywood Oscar campaign. The blog includes in-depth discussion on all the steps a studio takes to shoot for a win, and who the parties are who make the key decisions.
Our agency specializes in creating brand partnerships with these award-winnning studios and production companies, so we're no stranger to creating meaningful campaigns surrounding some of Hollywood's biggest nights! In this blog, Hollywood Branded shares why a brand should care about the studio’s campaign to gear up for Oscar night, and all the rest of award season.
The People’s Choice Awards, The Golden Globes, The Spirit Awards, and the Oscars themselves offer A-list star-studded partnerships of the highest echelon that can be supported by brand sponsorship and advertising – bringing brands a bit of that golden dust themselves and honoring the partnerships built along the way.
By the time you are sitting on your couch watching the Academy Awards – aka The Oscars – Hollywood will have invested over $100 million to try to win one or more of the coveted awards.
Brands have historically been a part of the award show experience – from dressing the celebs in frocks and jewelry to bringing the champagne poured at the parties, to sponsoring big-named events around that gala. All more so at the last minute – after the nominations have already been won, and just prior to the names being announced on stage.
Brands who are active in product placement in the films and TV shows themselves have had a long partnership with the casts, crew, and productions, often stemming back 12 to 18 months.
In either regard, the studios forage into garnering PR and attention for their productions starting in October for the January and February award shows. This means big money spending and big opportunities for brands to leverage a bit of the golden dust for themselves through innovative marketing strategies…
We are obviously major advocates of brands partnering with Hollywood to increase consumer engagement, and the reason why is… celebrity sells. Brands across so many categories have an opportunity during Awards Season to capture a bit of the attention consumers are giving to their favored content, while leveraging their exposure to a fantastic sampling of high household income participants and fans.
Want to learn more about how brands can work with studios to use entertainment marketing and product placement integration to increase sales and brand awareness? Check out the blogs below!
Interested in better understanding how consumers engage with brands who partner with entertainment properties and celebrities? Take a look at our 2015 Entertainment Marketing survey.
Topics: Strategic Partnerships, Event Activations
Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.