Is Your Brand Ready For The 2023 Awards season?


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It's Time To Shine!

Awards season is upon us, and it's never too early to start planning your brand's approach. Within the upcoming months, the world's biggest stars will convene to celebrate the best of the best, from music to movies to television and more. 

Awards shows are a great opportunity for your brand to get more exposure, with event activations, sponsorships, and celebrity gift bags, as well as celebrating past product placements in nominated series and movies. In this blog, Hollywood Branded shares the scoop on the upcoming awards season and how your brand can be a part of the glitz and glamor. 

Is Your Brand Ready For The 2023 Awards season

Awards Show Schedule

January 2023

  • January 10: Golden Globes ceremony
  • January 11: DGA nominations announced
  • January 11: SAG Awards nominations announced
  • January 12: PGA Awards overall nominations announced
  • January 12: Oscars nominations voting begins
  • January 15: Critics Choice Awards ceremony
  • January 17: Oscars nominations voting ends
  • January 24: Oscars nominations announced

February 2023

  • February 5: Grammys ceremony
  • February 13: Oscar nominees' luncheon
  • February 18: DGA Awards ceremony
  • February 19: BAFTA Awards ceremony
  • February 25: Annie Awards ceremony
  • February 25: PGA Awards ceremony
  • February 26: SAG Awards ceremony

March 2023

  • March 2: Oscars final voting begins
  • March 4: Film Independent Spirit Awards ceremony
  • March 7: Oscars final voting ends
  • March 12: 95th Academy Awards ceremony

How Your Brand Can Get Their Starring Role

Awards season brings more than just award statues and acclaim for the stars— it also comes with brand-filled gift bags and gifting suites, sponsored events, and viewing parties. Brands are an integral part of awards season. 

One of the biggest misconceptions of product placement is that the benefits end after the placement is over. Which couldn't be more wrong! If your brand was featured in a television show or movie that is now up for an award, you have a unique and wonderful opportunity to amplify your product placement success again.

Check out some examples of how to get your brand into the hands of Hollywood!


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Celebrity Gift Bags

Getting your brand into a celebrity gift bag is one of the best ways to guarantee stars get their hands on your product - and also one of the easiest. 

With gift bags, there are different tiers with different pricing attached. Every category of brand can get involved on a level that matches their price tag, from cosmetics to electronics. It doesn't even have to be a tangible product—even restaurants and tourist spots get involved.

You can get your brand directly into the hands of Hollywood's biggest celebs, and if you're lucky, post about it to their millions of fans. 

Check out our Celebrity Gift Bag 101 Infographic to find out more about getting your brand into the hands of celebrities!

A look at the content of Backstage Creations' exclusive gift bag for the MTV Movie and TV Awards Unscripted gift bags.

Photo Credit: Backstage Creations | The Hollywood Reporter

Sponsorship Opportunities

Sponsoring celebrity events is a fantastic way to feature your brand, as it has a reasonable cost, fast turnaround options to obtain tangible assets, and a front-row seat to all the top-tier press. Events also provide the opportunity to create brand advocates and build relationships with attending celebrities. It's a win-win-win! And while only a select few get to actually attend the awards ceremonies, that doesn't mean your brand can't sponsor or partner with a viewing party.

For example, at last year's Costumer Designer Guild Awards, Campari was the official event sponsor. The brand was featured in all advertising, on the step-and-repeat, and more! Campari Negronis, Negroni Sbagliatos, and Campari + Sodas were served on the red carpet and at the star-studded afterparty. On top of getting great coverage, many big-name designers in Hollywood were exposed to the brand and its product.

Stephanie Beatriz dons Reem Acra dress at CDGA Awards 2022

Photo Credit: Arab News | Getty Images

And The Award Goes To...

Awards Season is so much more than red-carpet fashion and golden statues. It's also about brand partnerships! Brands across so many categories have an opportunity during Awards Season to capture a bit of the attention consumers are giving to their favored content while leveraging their exposure to a fantastic sampling of high household income participants and fans. Check out the blogs below to learn all about it!

The best way to get your brand involved in the upcoming awards show season is to team with an entertainment marketing agency like Hollywood Branded with insider tips, tricks, knowledge and relationships to make your brand marketing a success.

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