HB Round-Up: Music


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Music Is More Than Just For The Listener 

If you're anything like the HB team, you can't get enough of music. For some of our team members, we have to have music playing at all hours of the day! While it may not seem like it at first, music is an incredible catalyst for marketing. 

With music, artists are able to reach millions of fans in an intimate way that crosses language barriers and more. Because of this, brands who get involved in the music industry can do the same thing. In this blog, Hollywood Branded recaps some of our favorite pieces about music marketing. 

HB Round-Up_ Music

10 Musician-Owned Brands That Everyone Needs To Know

In the world today, some of our favorite brands are owned or frequently repped by celebrities! Think of Kylie Cosmetics’ booming success and the renowned Yeezys! Famous people have an amazing ability to make everything they do into a sensation. So, many celebrities shift their careers a bit toq make their passions into flourishing businesses!

Multiple celebrity brands have gone in and out of style over the years, and it’s hard to keep up with all the changes. In this blog, Hollywood Branded shares 10 musician-owned brands that everyone needs to know. 

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10 musician owned brands that everyone needs to know about

Why Millennials Like Brands To Sponsor Music Festivals 

While music festivals have been around for decades, it’s no secret that the popularity of events like Coachella, Lollapalooza, and Bonnaroo has exploded. And, of course, with more popularity, comes more exposure, which is precisely why sponsorship dollars spent on music events in 2017 is at $1.54 billion, up 4.8% from last year - which is the average yearly rate of growth over the last several years.

Clearly there's a lot to be gained for brands looking to market towards millennials, as this venue continues to be a gainful market to invest in. In this blog post we look at some of the top brands sponsoring music festivals, and why their sponsorships are so successful, and why millennials like brands to sponsor music festivals. 

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The Music For Marketing Your Brand By Generation

why millennials like brands to sponsor music festivals

Case Study: Product Placement In 5 Music Videos [Infographic]

Music is a driving force that unites generations, crosses geographic boundaries, and cements memories into visceral and easy to remember experiences.  Thanks to the digital universe, consumers can now watch music videos from their phones or their computers anywhere in the world at any time.   And companies have a phenomenal opportunity to advertise their brands to a global audience - for incredibly affordable rates compared to traditional advertising.  

Consumers see brands in music videos and hear brand mentions in song lyrics all of the time - often subconsciously.   But sometimes the product placement can be a little too blatant.  A little too in your face.  So, what makes a product placement a home run win? In this blog, Hollywood Branded looks at the immense amount of product placement in recent music videos and songs and discusses the most obvious top music video product placement case studies.

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5 music videos with product placement

How To Leverage Music Videos For Branded Content Partnerships 

A rapidly evolving media landscape is changing the way people consume content. For traditional film studios and television networks, this evolution is worrisome as it threatens the business model on which they have built their media empires.

But for marketers, the increase in content producers and digital platforms has created an explosion of new opportunities for branded content partnerships in the entertainment marketing space.  Nowhere is this opportunity clearer than in the streaming music videos space. Featuring a product in a music video is now easier than ever before, and a marketing strategy more brands should consider.  In this blog post, Hollywood Branded discusses how to leverage music videos for branded content partnerships, and the different decisions marketers face.

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how to leverage music videos for a branded content partnership

The Brand Product Placement In A Britney Spears Music Video

Music videos have become a mecca for brands interested in a fast turnaround, and extremely high viewership.  Not only do they offer great exposure, but based on an artist's past success, you can relatively gauge exactly what the viewership potential is.  And it doesn't break the bank.  Brand categories like cars and alcohol have been prevalent in music for decades, however more and more less obvious brands are making their way onto that Youtube and Vevo link, and not always so organically.  

A recent music video to catch our attention is Britney Spears’ hit ‘Make Me.’ In between shots of her insanely toned, circa-2001 body and equally impressive topless men, there were four brands that received prominent exposure. In this blog, Hollywood Branded takes a deeper look at the product placement in Britney Spear's 'Make Me' music video - and what worked.

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product placement in britney spears music videos

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The music industry might be shifting to a more digital (and COVID-friendly) world right now, but that doesn't mean that branded partnerships are on the outs! Partnerships with musicians are a perfect way to get your brand in front of the eyes of diverse crowds. Learn more about marketing within music with some of our blogs below! 

While music transcends age, race, and language, that doesn't mean that everyone will react the same to certain partnerships. Download the e-book below to learn more about what music genres to utilize for each generation! 

The Music For Marketing Your Brand By Generation