How Hollywood and Music Revived Western Fashion

Jazlynne Sanchez | March 25, 2025 at 9:00 AM

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The Great Western Revival

Western wear has made a striking comeback, but it’s not just fashion brands driving the trend, entertainment is at the heart of this revival. From the gritty realism of Yellowstone to the musical influence of Beyoncé’s Cowboy Carter, cowboy-core is more than a passing phase.

Today’s Western aesthetic blends nostalgia with modern influences, capturing the imagination of audiences worldwide. In this article, Hollywood Branded explores how TV, film, music, and pop culture have reintroduced Western wear to the mainstream and why this trend is here to stay.

How TV, Film, and Music Revived Western Wear in Pop Culture

Hollywood’s Influence – How TV and Film Brought Western Wear Back

TV and film have long shaped fashion trends, and Western wear is no exception. Recent entertainment has revived cowboy-core, making it aspirational once again.

Western Wear Photo Credit: Deadline

Yellowstone & 1923: Taylor Sheridan’s Yellowstone and its spin-off 1923 have driven a major resurgence in Western wear. The Dutton family’s rugged-yet-polished look featuring denim jackets, cowboy hats, and ranch-ready boots have become a style template for fashion-forward audiences. The show’s popularity has even influenced luxury brands, with retailers reporting spikes in Western-inspired pieces. Louis Vuitton’s Fall 2024 menswear runway showcased a range of cowboy boots, proving that Western wear has firmly cemented itself in high fashion.
Bella Hadid’s Yellowstone Cameo: Supermodel Bella Hadid surprised fans with a cameo in Yellowstone Season 5, Episode 13, portraying Sadie, the girlfriend of horse trainer Travis Wheatley (played by series creator Taylor Sheridan). This appearance aligns with Hadid's real-life passion for equestrian pursuits and her relationship with professional horse trainer Adan Banuelos, whom she began dating in late 2023. Hadid's immersion into cowboy culture, influenced by her relationship with Banuelos, has further solidified her connection to Western fashion and lifestyle. Hadid's involvement in Yellowstone and her personal life reflect the growing influence of Western culture in mainstream fashion and entertainment.
Landman: Another Taylor Sheridan creation, Landman, is set to continue Hollywood’s embrace of Western themes. While focused on the modern energy industry, its Texas setting and cowboy-inspired wardrobe are likely to influence fashion trends much like Yellowstone has.

Western Wear Photo Credit: Texas Monthly

Killers of the Flower Moon: While Martin Scorsese’s Killers of the Flower Moon subverts traditional Western tropes by exposing the darker realities of American history, its costume design remains a powerful representation of early 20th-century Western fashion. The film’s wardrobe, featuring rugged denim, tailored wool jackets, and wide-brimmed hats, captures the era’s authentic ranch and frontier style. By prioritizing historical accuracy, the film not only critiques Western mythology but also reinforces the lasting influence of traditional Western wear in pop culture and high fashion today.

Music’s Role in the Western Fashion Revival

Music has always been intertwined with fashion, and country, folk, and even pop artists have played a major role in bringing Western wear back into the mainstream

Western Wear Photo Credit: NPR

Beyoncé’s Cowboy Carter Era: With Cowboy Carter, Beyoncé didn’t just embrace cowboy culture, she redefined it, reclaiming its deep-rooted ties to Black history while fusing it with high-fashion glamour. Her bold aesthetic combined with country western fashion has resulted in new iconic looks for Beyonce, featuring a custom Stetson cowboy hat that dawned on the 2024 Grammys.
Lana Del Rey at Stagecoach: Lana Del Rey’s longstanding love affair with Western Americana will reach new heights with her upcoming Stagecoach debut. Known for her romanticized take on classic Americana, she has long incorporated delicate prairie dresses, vintage cowboy boots, and soft, sepia-toned styling into her visuals. As one of the festival’s most anticipated performers, her presence will further cement cowboy-core as both a nostalgic and contemporary fashion movement.
Post Malone’s Country Reinvention & UGG Collaboration: As Post Malone embraces country music with his debut album F-1 Trillion, he’s bringing Western aesthetics into unexpected places, including his latest collaboration with UGG. The brand's new Heritage Pull-On TrailGazer blends rugged Western influences with signature comfort, featuring weatherproof suede, durable soles, and a classic pull-on design reminiscent of cowboy boots. Post’s vision adds a modern country edge, merging the practicality of Western footwear with UGG’s laid-back, everyday appeal. With this partnership, he’s not just embracing cowboy aesthetics, he’s expanding its reach into new fashion spaces.

Photo Credit: WWD

Festival Culture – Where Entertainment and Fashion Collide

Music festivals have long been trend incubators, shaping what people wear far beyond the festival grounds. In recent years, Western wear has become a festival season staple, thanks to country music’s influence and the rise of cowboy-core aesthetics.

Stagecoach: The Ultimate Western Fashion Event: As the premier country music festival, Stagecoach has become the epicenter of cowboy-core fashion. Fans arrive decked out in denim cutoffs, rhinestone-studded boots, embroidered Western shirts, and statement belt buckles, embracing the festival’s deep connection to country culture.
Beyond the festival grounds, brands are capitalizing on Stagecoach’s influence. Companies like Boot Barn, Wrangler, and Ksubi now drop limited-edition Western collections around the festival, knowing that attendees (and their social media followers) are eager to embrace cowboy-core. The fusion of music, celebrity influence, and strategic branding has helped cement Western fashion as a defining look of festival culture.

Western Wear Photo Credit: WWD

Coachella’s Boho-Western Fusion: Traditionally known for its bohemian and free-spirited fashion, Coachella has seen a significant infusion of Western elements in recent years. Festival-goers now frequently incorporate cowboy boots, fringe details, and statement belts into their ensembles, blending the classic boho aesthetic with Western flair.

This evolution in style reflects a broader trend where attendees mix and match various fashion influences, creating unique looks that pay homage to both bohemian and Western traditions.
Social Media’s Role: The rise of TikTok and Instagram-driven fashion trends has turned festival outfits into global cultural moments, making Western wear more than just a regional or seasonal look. The influence of celebrity styling and user-generated content means that what starts as a festival trend quickly becomes a year-round fashion movement. Brands are responding by keeping Western-inspired pieces in regular rotation, ensuring that cowboy boots, maxi skirts, and studded leather accents aren’t just reserved for festival season - they’re becoming wardrobe essentials for everyday wear.

Celebrity Collaborations and High Fashion’s Take on the Trend

Luxury brands and celebrities have capitalized on the Western fashion revival, bridging the gap between entertainment and high fashion.

Western Wear

Photo Credit: Alana O'Herlihy

Bella Hadid x Frankie’s Bikinis: Building on her personal embrace of Western fashion seen in her Yellowstone cameo and real-life relationship with cowboy Adan Banuelos, Bella Hadid has also translated this aesthetic into fashion. Her collaboration with Frankie’s Bikinis introduced a Western-inspired swimwear collection, merging cowboy-core with beachwear, proving the trend isn’t limited to boots and denim.
Ralph Lauren - The Western Collection: Long inspired by the American West, Ralph Lauren has seamlessly blended cowboy-core with high fashion. The brand’s Western Collection features luxe suede jackets, embroidered denim, and statement cowboy boots like the Jaelynne boots, which showcase intricate Western-style paneling. With its timeless approach to ranch-inspired fashion, Ralph Lauren continues to set the standard for luxury Western wear.

Western Wear Photo Credit: ELLE

The new Frontier

Entertainment has always been a driving force behind fashion trends, and the resurgence of Western wear is no exception. From hit TV shows like Yellowstone to musical powerhouses like Beyoncé, Western aesthetics have been redefined for a new generation. Music festivals, social media, and high fashion have further amplified this trend, making cowboy-core more relevant than ever.

For marketers, this signals an opportunity: Western wear’s crossover appeal proves that blending nostalgia with modern influences is a powerful branding strategy. Whether through entertainment collaborations or influencer partnerships, the cowboy aesthetic isn’t just a look, it’s a movement.

Eager to Learn More?

If the Western revival has you inspired, saddle up for even more insights. From the evolution of cowboy-core to the power of celebrity collaborations, check out these related articles from Hollywood Branded.

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