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Looking Back At The Kardashian's Influence

Posted by Heather Armel on March 3, 2020 at 8:17 AM

Can You Keep Up?

If we had to crown the queen of influencers, we would crown an entire family: The Kardashians. As an agency built off of influencer marketing, we've kept a close eye on this family over the past decade. It's safe to say that they never seize to amaze us.

Of course, they have had a few flops, but who hasn't? Their success has paved the way influencer marketing, and we we've been documenting it for years. In this blog, Hollywood Branded shares some of our favorite Kardashian-featured blogs as we take a look back at their massive success as influencers. 


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Case Study: Leveraging Influencer Marketing With The Kardashians

Growing your social presence is perhaps one of the biggest hurdles many brands face when looking to expand their reach on platforms like Instagram. We've seen how fake likes were once a tool used to leverage a brand's clout and how that subsequently backfired for many, if not at least yielded less than what they had originally intended.

How then can brands leverage influencers to grow their presence? The famous and business savvy family the Kardashians demonstrated recently in a fascinating campaign. In this blog, Hollywood Branded examines how brands can leverage influencer marketing with the Kardashians to grow their following and increase awareness.

Read the full blog here!

The Only Guide You Need To Hire Social Influencers E-Book


Kris Jenner Reveals How Much The Kardashian-Jenners Charge For A Post

Coming up on the three-year anniversary of Kim Kardashian breaking the internet with that controversial Paper Magazine cover, Kris Jenner is breaking the internet in her own way - by disclosing some great details on what everyone wants to know… what her daughters really charge for a social media post. They're the Superbowl of influencer marketing so it's no surprise that this question is always on the top of everyone's list. 

As an agency that offers influencer marketing, we get this question often, and while we have insight from facilitating similar deals, the Kardashian-Jenner clan has never revealed as much about this as momager, Kris Jenner, did on CBS This Morning. In this blog, Hollywood Branded will re-examine just how much the Kardashians are making on their sponsored posts.

Check out the rest of the blog here!

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Kylie Skin Summer Trip: Obnoxious Waste of Money or Best Marketing Ploy Yet?

This summer Kylie Jenner raised her BFF status to new heights when she took her closest friends on a luxurious trip to Turks and Caicos to celebrate the launch of her new line of Kylie Skin products. With its first release of products already sold out, Jenner is using this beach vaca to celebrate the announcement of the brand’s latest line of products, which makes sense as this launch officially introduces sunscreen to her growing line.

As we’ll get into later in the blog, from what we’re seeing on Instagram (#KylieSkinSummerTrip), this trip is sparing NO expense – from the branded private plane to the branded silk robes awaiting everyone’s rooms. In this blog, Hollywood Branded dives deeps into the Kylie Skin Summer Trip to determine if it’s an obnoxious waste of money or the best marketing ploy yet.

Check out the full blog!

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A Brand Guide To Kylie Jenner Instagram Posts

Kylie Jenner is the youngest of the Kardashian/Jenner and has one of the highest appeals to the younger milllennial generation.  Just like her Kardshian sisters, Kylie is a social media maven, and expert on securing fee driven brand based deals across her social media platforms.  

Whether the post is a picture of a brand, or a picture of herself with the brand, an event she attended, a hashtag or written call out, Kylie is a mastermind of getting major attention to her social media posts.  In this blog, Hollywood Branded provides a brand guide to Kylie Jenner Instagram posts and shares clipped image examples of these fee based posts for brands to learn from.


Want To Learn More About Influencers?

Lucky for you, we have so much influencer #content in our library. Check out these blogs for even more about influencers who are doing it right.

Is your brand wanting to collaborate with social influencers? If you haven't thought about this approach, it's something we highly recommend looking into. It's a great way to get your product into the hands of your target audience. Check out our guide on how to do it:  

The Only Guide You Need To Hire Social Influencers E-Book


 

Topics: Social Influencers, Influencer Marketing School, Examples