<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">

Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030


Where brand marketers learn how to increase sales by using branded content, celebrities & influencers


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Organic Product Placement and Your Social Media Marketing Strategies

Posted by Stacy Jones on January 2, 2015 at 9:15 AM

Why Is Organic Product Placement Better?

Hollywood Branded Inc. conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies.  

Did you know that the majority of consumers prefer entertainment marketing to other more traditional forms of advertising? The survey yielded that result as well as the fact that consumers find high importance in keeping product placement and brand integration exposure as organic and natural as possible.

Optimizing Your Product Placement Opportunity

As an agency, we follow our own advice when working on client campaigns, and suggest you do as well with these 5 things to keep in mind:

  1. Brand categories should be mindful of how and where they will most naturally be on a set in a scene, and it should mirror real world usage.  
  2. Keep the placement natural and work with the writers and directors to make the exposure appear as seamless as possible.
  3. Create presence in Hollywood and help consumers keep you top of mind by participating in dozens of appropriate placement opportunities across numerous productions versus just a single dip of your toe in Hollywood.  Repetition, just as with any other advertising medium, is the key.
  4. Think about how your product will be used to achieve organic placement.  It needs to appear real!
  5. Always remember to utilize social media to capitalize on the exposure. Bring the placement to life on a 3rd screen and start (and engage) consumer conversation.


Learn More

The survey showcases that the majority of consumers feel positively toward Product Placement calling it "Beneficial, Organic or Informative."  And of the 49% who did not state they had a positive association, only 6.5% found it to be annoying or disruptive.  From this realize that as a brand, you are not going to offend the majority of your consumer base, and in fact are more likely to engage consumers.

Utilizing the tactics outlined in the infographic will help brands boost recognition and increase sales of your products. When creating a product placement strategy, think about how the product can be used to create a natural integration with the story line. The more organic, the better!

Read more about entertainment marketing sales success here.

Curious to see more from our survey? Download the 2015 survey results here:

Download The 2015 Survey Results


 Share This Infographic Image On Your Site

Please include attribution to http://blog.hollywoodbranded.com with this graphic.


Download The Infographic

Download This Infographic Now



Topics: Social Media Strategy, Survey Statistics

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site

Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
Join the thousands of marketing professionals who read our newsletter.

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts

the cost of doing entertainment marketing