Some Things Need To Be Let Go Of
2018 was a big year for influencer marketing. Over 80% of brands increased their influencer budget in 2018, hundreds of new influencer specific platforms were developed, and thousands of new influencers came to light. Influencer marketing provide brands with a direct alley to reach their target audience in an authentic way.
While influencer marketing has matured over the past year, there are few different practices that are holding back brand marketers from achieving great results. In this blog, Hollywood Branded goes over three (3) different influencer marketing practices that must be left in 2018.