Tuning In To Innovative Marketing

As we look at the ways technology effects commerce and marketing, we always expect to see advancements from the latest and greatest to steer the way toward innovative brand marketing. But what if we haven't been utilizing older technology to its fullest? 

This has proven to be exactly the case with Radio Frequency Identification Marketing (RFID)! Brands are becoming increasingly aware of its potential and that there are many ways for RFID to be implemented into your next marketing campaign. In this blog post, Hollywood Branded examines and discuss 3 examples of using older technology to market effectively today with RFID.

Influencer marketing has continued to grow exponentially in the last year. In just two years, this strategy has actually grown four times its size -- making it no longer just an exciting marketing tactic, but an essential marketing tactic for several companies’ marketing budgets.

And, this growth trend shows no signs of slowing down any time soon, especially not in 2019. In this blog, Hollywood Branded explores four (4) influencer marketing trends that brand marketers should pay attention to in 2019.

Gain Consumers Through Targeted Marketing

Ah, tis the season to be jolly. Tis also the season to engage and connect with consumers in a Yuletide way. Whether 2018 has proven to be a particularly difficult year to spread your brand’s message or not, the holiday season presents a period of redemption for marketers! 

As the holidays are one of the most important times of the year to increase sales, it's important to make sure you're ready to utilize the most effective avenues possible in marketing your brand. In this blog, Hollywood Branded will discuss 5 effective holiday marketing ideas to make the most out of this holiday season.

Stephen Woessner And Pioneering The World of Podcasts

Starting a podcast is a real undertaking in today's world of streaming content. What was once a primarily DIY operation has become a full industry with advertising opportunities just like film, television and (its predecessor) radio.

Our CEO at Hollywood Branded, Stacy Jones, recently sat down with the author of Profitable Podcasting, Stephen Woessner, to discuss his knowledge of exactly how a company can get started podcasting, and the advice he has for brands and agencies who are interested in leveraging this marketing practice. In this blog post, Hollywood Branded examines the best marketing practices for creating your podcast and mistakes to avoid from Stephen Woessner's experience.

Does Your Brand Have a Voice In Social Causes?

Today many brands are going above and beyond to stand out and make a difference. Millennials and Generation Z are considering brands based on how that brand is impacting the world to become a better place. Having a powerful message and a purpose with your brand’s image will get the attention of many if done correctly.

In the world we live in today, social change is essential. And it has become essential for brand managers to choose a position:  Do you want your brand to be involved in social issues or maintain distance from controversy? In this blog, Hollywood Branded discusses how brands affect social change and how to convey a message that will resonate with your consumer base, and provides three case studies of brands doing it right.