Leveraging A Kid-Friendly Film To Target Moms

You often see brands partnering with feature films by co-promoting the property.  And you know why?  Because it gets major consumer attention, and brands see major sales results in return from those fans who will buy anything that has their favorite movie associated to it.

And some of the most popular films for brands to partner with are the super family friendly (and mom-targeted) animated films. In this blog, Hollywood Branded deep dives into the brand partnerships in Incredibles 2 who have leveraged the film through their marketing campaigns.

Pulling Teeth Could Be More Fun (But We've Made It Easy)

Our agency blogs.  Every week.  Including holidays and during our busiest times of the year (which seems to be always).  It is the primary way how we approach inbound marketing.  We've been doing it since 2012, and it's gotten us a lot of client leads and business.

But does that mean it is easy? And that everyone on our team rushes to turn in their blogs so we have a ton of content?  I wish.  In fact, getting blogs written is always a bit of a struggle, but we've finally managed to make it so core to the culture of our company, that it is a task that everyone participates in.  Literally everyone, except the office dogs, blog. From the CEO of our company, through all of our employee team members to even our interns blogs are written.  In this blog, Hollywood Branded explains how to get your team to blog, and the importance of doing so for marketing your company.

How The Merc With A Mouth Mastered Marketing

He's back, and bigger than ever (his words, not ours), but this time our favorite anti-hero boasts even more fourth-wall breaks, pop culture references, and brilliant marketing campaigns.

In his wake are a flood of marketing savvy brands who jumped on the opportunity, and strapped in to partner with one of the box office blockbuster guaranteed hits of the summer.  In this blog, Hollywood Branded will explore the top brand partnerships with Deadpool 2, and how out-of-the-comic panel thinking made each campaign memorable...

Product Placement Campaign Objectives

Our agency conducted a survey exploring the best entertainment marketing strategies used by brands and agencies, and how receptive consumers are to these strategies. One of the survey questions addressed what the primary objectives of brand marketers were for product placement campaigns.

And you know what? Sales is NOT the number one reason why brands use product placement as a marketing and advertising tactic.  But it does come in as second.  In this blog, Hollywood Branded shares the top reasons why brands use product placement with film and TV properties.   

MONEY ALL GONE TO HONG KONG

There are a lot of titles I played with, such as "How My Agency Unwittingly Funded Buying Guns For Gang Warfare In Nigeria" and "Facing Cyber Fraud - My Midlife Crisis As A Business Owner" or "Is This The End Of My Company."  And unfortunately they are all based on reality.

Because something really bad happened to my agency, and it was something I could have MAYBE avoided if I had just known what to look out for.  And I want to make sure now that ALL companies - brands and agencies alike - protect themselves from having this happen to them.  It's a rough story, but at the end of the day... we are still here alive and kicking, and fighting harder than ever to be the best agency we can be for our clients.  In this blog, I am sharing a very personal inside look at what happened to Hollywood Branded, and how to protect from cyber fraud happening to your company.