Product Placement Goes Beyond Kid's Animation With Anime

Take one look at the Japanese animation industry and you'll quickly find yourself engulfed with some form of curiosity. Whether it is intrigue with regards to the animation style or utter repulsion at the site of planet sized eye balls on golf ball sized heads, anime can often illicit some form of questioning. 

But there may be some of you who see potential within this industry. It’s an area that is less trodden, but a fantastic opportunity for product placement. That's why in this blog, Hollywood Branded will show you the transforming relationship between  product placement and anime, and help you learn why as a brand marketer you really should care. 

Marketing Mission: Possible For This Summer's Action Flick

Ethan Hunt is back, and he's here to save the world... again, in an action-packed, high-octane, edge of your seat summer blockbuster you won't want to miss! With every huge franchise comes even larger than life brand partnerships, with some of the most creative, unique, and memorable promotions the ad-game has to offer, and this film is no exception.

With a sure fire box office win, this franchise sequel is again one of the most talked about films of the summer.  In this blog Hollywood Branded brings you the top brand partnerships with Mission: Impossible - Fallout, no stunts or safety harnesses required.

Helpful Tools Matter In Creating Successful Social Posts

Get Your Investment's Worth

When investing in a celebrity endorser as part of the marketing plan, it is essential that the brand not only optimize the opportunity with a detailed plan in place prior to activation, but also have the forethought to safeguard against potential blunders that could occur.  Because let's face it... things go wrong, and if you don't have a plan on how to keep them from doing so, you are making your job a lot harder.

Celebrities don't partner with brands with the intent to have things purposely go wrong, but we've found there are little mis-steps along the way that get overlooked, and make a mess of communication and ultimate success.  In this blog, Hollywood Branded shares 6 important steps to take to safeguard your celebrity endorsement.

More than Supplemental Income: Endorsements

One of the biggest stories in sports coverage recently was NBA superstar LeBron James’ decision to sign with the Los Angeles Lakers. It made headlines across the world, and besides his move to LA, what caught a lot of people’s attention was the size of his contract, a reportedly 4-year, $153.3 million deal. That is a lot of money, but did you know that LeBron will make more per year not on the court?

Forbes released their list of the highest paid athletes of the past year, and for LeBron and many other athletes, endorsements are where a bulk of their money comes from. Endorsements are a lot more than a supplement to the athletes big contracts, they are just as important as their playing contract.In this blog, Hollywood Branded looks at three of the top highest paid athletes and their endorsement deals that have helped make them a global brand.