Campaigns That Went Higher, Further, Faster

What do you get when you mix one of the top pilots in the world, alien abilities, and the 1990's? You get a powerhouse film set to break each and every record. In Marvel's historic first female-led title film, Captain Marvel flew into theaters March 8th, breaking the box office and boasting the best brand campaigns 2019 has seen to date.

So, who made the list this time around? We're glad you asked. In this blog, Hollywood Branded brings you the top brand partnerships with Captain Marvel... no spoilers, we promise!

Every Move You Make, Every Step You Take

After several recent major cases of cyber fraud occurring (particularly the Cambridge Analytica breach on Facebook), people are more apprehensive and skeptical of cyber security than ever before. The advent of highly optimized digital ads being informed by user history doesn't help in combating this paranoia either. 

If you're a California resident, the hot topic in 2019 is the new California Consumer Privacy Act that goes into effect this next January and has been described as GDPR light for the United States and how it's going to impact the majority of online businesses that gather personal data from residents in California. In this blog, Hollywood Branded examines cyber law and privacy order from the expertise and experience of attorney of Richard Chapo.

Women's Representation In Advertisements Can Impact A Brand

A Super Bowl commercial can arguably be the most powerful 30 seconds a brand can get in advertising, because for once everyone wants to watch. With millions tuning in and plenty of press coverage, these 30 seconds are a brand's chance to define an image for themselves and tell America why they should like them. 

Choosing what to show in your commercial will represent your brand and will tell people what is important to the brand on a larger scheme; this can be anything from loyalty to equality to even humor. When it comes to female representation, it has become a topic of high importance for the success of a brand - after all, most consumer bases are made up of mostly females. In this blog, Hollywood Branded explores the Super Bowl's representation of women during Super Bowl LIII commericals, and what it meant for the brands. 

Though Nike's controversial ad campaign with Colin Kaepernick caused quite a stir and a backlash from older demographics, the campaign was a successful in sales with their core demographic as it was in spreading awareness to the conversation of police brutality in America. But from anyone who's been following Nike closely, this marketing technique should not have come as a surprise at all.

In fact, Nike has been investing in cause marketing since the 1980s, with consistently positive results for the brand. Clearly the shoe brand has been onto something that other brands like Gillette, whose ad campaign against toxic masculinity caused equal controversy, are just now beginning to implement. In this blog post, Hollywood Branded examines how to amplify your brand through cause marketing from the expertise of Signify's Kristi Porter.

Why 007 Has Been The King Of Product Placement Through The Decades

Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.

One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.