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    Binge-Watching TV Habits Force Brand Marketers to Get Creative

    Posted by Stacy Jones on June 25, 2014 at 12:32 PM

    Addicted To Streaming Video On Demand

    With the release of the second season of Orange is the New Black, passionate fans have proven that the binge-watching TV phenomenon born of Netflix and the like is a growing addiction.

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    Topics: Event Activations, Survey Statistics

    Behind the Sign: At the 2014 Women in Film Crystal Lucy Awards

    Posted by Stacy Jones on June 13, 2014 at 3:10 PM

    Envelope, Please

    Wednesday evening at the Hyatt Regency Century City in Los Angeles, California, a grandiose ballroom of over 200 entertainment industry attendees were in awe, grounded, and inspired. Not just because of the décor; the entire room was fittingly gold, glitzy and glamorous (the PassionRoses arrangements were to die for!), and not just because of the incredible food or the delicious, adorable trays of desserts (we won’t mention how many times we went back for more).

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood

    What To Learn From The Marketing Success of 'The Fault in Our Stars'

    Posted by Stacy Jones on June 6, 2014 at 10:45 AM

    High Anticipation

    The film 'The Fault in Our Stars,' a story about two teenagers played by Shailene Woodley and Ansel Elgort who meet at a cancer support group and fall in love, has had a strong debut with late night numbers at $8.2 million. Though the film is not on a grand blockbuster scale like some other recent releases - 'X-Men,' 'Godzilla,' 'Edge of Tomorrow' - it is among the most anticipated, and is predicted to deliver big numbers by the end of the weekend. 

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Public Relations, Social Media Strategy

    Why Brand Marketers Should Be Interested in Nielsen TV Twitter Ratings

    Posted by Stacy Jones on May 31, 2014 at 3:29 PM

    A New Age In Ratings

    Last year Nielsen launched its new TV Twitter ratings, adding a much-needed social media and streaming video on demand dimension to the information and measurement company's traditional method of measuring TV consumption.

    Here's how it works: Nielsen tracks who is tweeting about a show three hours before, during, and three hours after the airing of a show. This shows them how many people are tweeting and reading those tweets about the show during that time period, which is extremely valuable. Equally valuable is the fact that this tracking method allows them to see not just how many are reading, but who is reading, which perhaps yields a great deal of empirical evidence for analysis.

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    Topics: International Partnerships, Public Relations, Social Media Strategy, Survey Statistics

    With Korean Dramas Booming in the U.S., Brands Should Take Note

    Posted by Stacy Jones on May 19, 2014 at 12:23 PM

    Rise Of The K-Drama

    China, the world’s second-largest film market, has been on Hollywood’s radar as a force that is only going to continue to grow – and surpass the U.S. in just a few years. But China is not the only Asian country that has seen an increase in TV and film consumption trends.

    Korean soap operas, or “K-dramas,” are growing in popularity, and among populations that do not even understand the language.

    DramaFever, the largest importer of prime-time soap dramas from South Korea, is extremely popular in the U.S., and the majority of that fan base relies on subtitles in order to understand the content. In fact, Spanish speaking Hispanics make up the largest fan base, followed by English language speakers.

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    Topics: International Partnerships, Strategic Partnerships, Public Relations

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