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    The Future of a Product Featured at an Awards Season Event

    Posted by Stacy Jones on February 16, 2015 at 8:30 AM

    How are the products chosen?

    There is always a screening process, to what brand will make an awards season swag bag for inclusion. The level of scrutiny is based on opportunity, and is typically overseen by the producer of the swag bag. Producers of the swag bag can range anywhere between an actual corporate entity like The Recording Academy for the Grammys, The Academy of Motion Picture Arts & Sciences for the Oscars, The Sundance Institute for the Sundance Film Festival, or a hired agency who produces the swag bag, as is the case with the Golden Globes. Brand managers should typically expect to provide two to five items of whatever product being considered (and not expect these items to be returned.)

    Products are chosen based on best-in-brand-category, (of those brands indicating interest in participating), price point, and overall potential interest to celebrities. Typically brand category exclusivity is guaranteed.



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    Topics: Event Activations

    How Brands Increase the Chance of an Awards Season Product Integration

    Posted by Stacy Jones on February 5, 2015 at 9:50 AM

    Brand Managers Need To Move At Lightning Speed To Secure A Product Integration

    Many event producers operate on a fairly quick turnaround, with less than a couple of months prep, which can make it difficult for brands who want to pre-plan a year or more out to align with fiscal budget planning.

    A brand manager can improve their chance of having their brand chosen by presenting a beautifully packaged product, accompanied by the brand's story of why the product is unique, fantastic, or beneficial, helping it to stand out during awards season.



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    Topics: Celebrity Initiative, Strategic Partnerships, Event Activations

    The Most Effective Celebrity Endorsements For Super Bowl 2015

    Posted by Stacy Jones on February 4, 2015 at 3:32 PM

    Super Bowl Ads Cost More Than Just A :30 Second Spot

    After a suspenseful and entertaining journey, Super Bowl 49 has come to a close with a big win for the Pats and Tom Brady.  Our focus, as ever, was centered not only on the game itself, but on the commercials debuted during the game.  Brands forked out the highest ad price in Super Bowl history to the tune of $4.5 million for a 30-second advertising spot.  This, in return, reached the largest ever Super Bowl audience of 114.4 million.  It has been confirmed that this was largest recorded TV audience EVER in US history – and the number doesn’t include groups at sports bars or viewing parties!

    However, this price tag was solely for the time on air, and did not include the money that actually goes into creating the commercial itself.

    Snickers, Clash of Clans, Kia, T-Mobile and Esurance were just five of the 15 brands to feature high profile celebrities in their TV ads. We took a look at the 15 brand spots which utilized celebrity endorsements. Were they successful in their endeavors? We leave you to be the judge.



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    Topics: Celebrity Initiative, Strategic Partnerships

    Super Bowl Crowd Funding Brand Advertising Increases Brand Awareness

    Posted by Stacy Jones on January 30, 2015 at 9:00 AM

    Brands Plan To Pool Their Marketing Budgets Together For Super Bowl Ad Success

    The Super Bowl is just around the corner, and if you’re not excited about the big game itself you’re likely excited to see the plethora of ads that are to be rolled out by big brands in a bid to resonate with one of TV’s biggest audience reach of the year, and ultimately garner perhaps some of the biggest brand awareness possible. Super Bowl ads are a vital component of the game, and brands have been upping the ante each year in hopes that their ad will become a talking point for weeks, months and in some cases years to come!



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    Topics: Strategic Partnerships, Event Activations, Social Media Strategy

    What Makes A Good Celebrity Endorsement - For A Credit Card?

    Posted by Stacy Jones on January 28, 2015 at 9:30 AM

    Gwen Stefani Is The Face Of New MasterCard Campaign

    Brands of all categories benefit from the recognition and popularity that products gain from commercial spots. But with the vast variety of brand categories all pushing different products in their advertising, how can a brand be sure to secure a celebrity that complements the brand?

    Gwen Stefani has recently stepped out as MasterCard’s most recent spokesperson – a bold move for Stefani, who has previously demonstrated a tendency to lean more towards beauty and fashion brand endorsements. Aside from briefly flirting with a HP endorsement, Stefani has complimented her personal style, and that of her own fashion brand by choosing endorsements suited to her persona, such as OPI Nail Polish, L’Oreal.



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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations