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    Jennifer Lawrence Is Every Brand's Dream Celebrity Endorser

    Posted by Stacy Jones on December 10, 2013 at 5:20 AM

    J-Law: America's Sweetheart

    Though Catching Fire was dethroned of its number one spot at the box office this past weekend, its leading lady still wears the crown.

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    Topics: Celebrity Initiative, Strategic Partnerships

    Having Trouble Naming Hollywood's Next Tom Cruise? You're Not Alone

    Posted by Stacy Jones on December 6, 2013 at 9:32 AM

    Rare Star Power

    If you were asked to name a young Hollywood star today whose name attached to a project alone has the ability of commanding large audiences to see a film, who comes to mind?

    We asked our HB followers the same question, and the response was interesting.

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    Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood

    Behind The Sign: Mark Wahlberg Opens Up About Hollywood

    Posted by Stacy Jones on November 18, 2013 at 9:36 AM

    The Star Of The AFI Film Fest

    There is no doubt that Hollywood knows how to create a captivating war film complete with all the right ingredients: Intense stunts, mind-blowing special effects, and of course, an emotional storyline to pull it all together. And as we learned at last week’s American Film Institute (AFI) premiere of Lone Survivor, it was clear that the Peter Berg-directed war drama contained all these necessary elements.

    Together, Berg and the busiest man in Hollywood, Mark Wahlberg, brought to life the story of Lone Survivor and US Navy SEAL, Marcus Luttrell. And while we could go on forever about how the film successfully takes the audience into the field of battle, that we give the film two thumbs up, etc...our experience at the AFI Film Fest revealed a raw side to Hollywood that we were privileged to see firsthand, with a heart-wrenching emotional aspect resonating well beyond the film’s end.

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    Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships, Behind-The-Sign Of Hollywood

    Behind The Sign: Hollywood Branded Attends AFI Film Fest

    Posted by Stacy Jones on November 13, 2013 at 5:15 AM

    Starstruck At The Festival

    Something pretty major happened when Hollywood Branded attended the American Film Institute (AFI) Film Fest this past weekend. And that something is George Clooney! No, there was no Skype or U-Streaming involved; we actually breathed the same air as Mr. Danny Ocean himself!!! All is well in the universe.

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    Topics: Celebrity Initiative, International Partnerships, Behind-The-Sign Of Hollywood, Strategic Partnerships

    Baby Boomers The Ideal Movie Audience: Large Numbers With $$ To Spend

    Posted by Stacy Jones on November 11, 2013 at 4:20 AM

    The Box Office Boom

    The box office reign of one of the most successful films this year, Gravity, is attributed to numerous reasons, one of them being its prominent appeal to Baby Boomers.

    Over the past several years there has been a steady increase of older adult moviegoers. Though it seems that the entire tween population is in the theater whenever you go, recent films have proven that with the right script and the right cast, an older-targeted film has phenomenal potential. Not only is the Baby Boomer generation a massive one – the largest ever born in U.S. history – but they offer the most disposable income available to spend on movies.

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    Topics: Strategic Partnerships

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