Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Kris Jenner Reveals How Much The Kardashian-Jenners Charge For A Post
Celebrity Partnership
June 19, 2019
Hollywood Branded explores just how much the Kardashians are making on their sponsored posts.
Chelsea Collins
Chelsea Collins
3 min read
Combat Burnout In Your Business
Business Advice
June 18, 2019
Hollywood Branded examines how entrepreneurs can combat burnout in your business and maintain your drive with all business ventures from the expertise of Spark Collaborative's...
Heather Armel
Heather Armel
9 min read
How To #12: 6 Steps To Create A Celebrity Social Media Campaign
Celebrity Partnership
June 17, 2019
Hollywood Branded outlines 6 steps to help you have that chance of making luck turn into reality as you traverse the mine field of social influencer planning to land on the ri...
Stacy Jones
Stacy Jones
6 min read
Strategies To Effectively Engage In Podcast Advertising
HB Podcast
June 14, 2019
Hollywood Branded provides strategies to effectively engage in podcast advertising.
AJ Henry
AJ Henry
3 min read
The Best Practices To Running A Business
Business Advice
June 13, 2019
In this blog post, Hollywood Branded gains insight on the best practices to running a business as CEO from the expertise of Unstoppable CEO's Steve Gordon.
Greg Smith
Greg Smith
5 min read
Ariana Grande's Partnership With Starbucks
Strategic Partnerships
June 12, 2019
In this article we will analyze the marketing strategy behind Ariana Grande's partnership With Starbucks in their recent new drink - The Cloud Macchiato.
Katarina Hoffman
Katarina Hoffman
3 min read
Hollywood Branded Insider

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Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

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Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.