Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

The Brand Product Placement In A Britney Spears Music Video
Celebrity Partnership
November 18, 2016
Hollywood Branded takes a deeper look at the product placement in Britney Spear's 'Make Me' music video - and what worked for the brands.
Stacy Jones
Stacy Jones
3 min read
Brand Marketers Use Political Issues To Market To Hispanics
Creative Content
November 16, 2016
Hollywood Branded looks at how brand marketers are using political issues to market to millennial Hispanic consumers.
Stacy Jones
Stacy Jones
2 min read
Who Is Hollywood's Next Leading Man AKA Tom Cruise Wannabe?
Celebrity Partnership
November 14, 2016
Hollywood Branded looks at the state of Hollywood and who the next leading man (or men) may be to take on the footprints of the likes of Tom Cruise, Matt Damon, Pierce Brosnan...
Stacy Jones
Stacy Jones
3 min read
The Secret About How Many People Watch Netflix Produced Content
SVOD Content - Hollywood
November 11, 2016
Hollywood Branded shares research on how many people watch Netflix produced content, and why it offers brands a home run opportunity for product placement
Stacy Jones
Stacy Jones
6 min read
Lionsgate Teams Up With Digital Influencers For Original Content
Celebrity Partnership
November 9, 2016
Hollywood Branded looks at how Lionsgate is expanding into partnerships with digital influencers and upcoming projects.
Stacy Jones
Stacy Jones
2 min read
2016 Election: How Rock The Vote Got Millennials To The Polls
Celebrity Partnership
November 8, 2016
Hollywood Branded takes a look at how Rock The Vote uses celebrities, social media and grassroots marketing to get young people to the polls for the 2016 election.
Stacy Jones
Stacy Jones
2 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.