Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Mondelez The Sour Patch Kids Branded Content Campaign
Strategic Partnerships
December 26, 2015
Hollywood Branded discusses how brands step up their social marketing strategy with the use of for integrated branded content ad campaigns.
Stacy Jones
Stacy Jones
2 min read
The California Film & TV Tax Credit Program Gave 11 Shows A Christmas Gift
Behind-The-Sign Of Hollywood
December 25, 2015
Hollywood Branded discusses how the California Film & TV Tax Credit Program benefits local productions and the 11 shows who just received big christmas gifts.
Stacy Jones
Stacy Jones
2 min read
Why Marketers Must Adapt: Binge Watchers And Streaming Video On Demand
Event Activations
December 23, 2015
Hollywood Branded discusses how fans have proven that the binge-watching TV craze is a growing addiction with new potential for brand marketers.
Stacy Jones
Stacy Jones
3 min read
The Dream Celebrity Endorser - Jennifer Lawrence
Celebrity Partnership
December 18, 2015
Hollywood Branded discusses Jennifer Lawrence's star power and the potential she has as a brand's celebrity endorser.
Stacy Jones
Stacy Jones
2 min read
Star Wars Promotion Partners Awaken A Force Of Brand Alliances
Strategic Partnerships
December 16, 2015
Hollywood Branded takes a look at some of the best Star Wars promotional brand partners with the new Star Wars: The Force Awakens film
Stacy Jones
Stacy Jones
3 min read
Your Entertainment Marketing Strategy: Your Brand And Which Show?
Strategic Partnerships
December 14, 2015
Hollywood Branded discusses the TV landscape of the popularity of various television show genres for a brand's entertainment marketing strategy.
Stacy Jones
Stacy Jones
2 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.