Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Brands Should Know How Snapchat Is Being Used [Infographic]
Celebrity Partnership
February 3, 2016
Hollywood Branded shares an infographic on Snapchat and what brand marketers need to know about how it is being used, and what not to use it for.
Stacy Jones
Stacy Jones
2 min read
Hollywood Branded Talks Celebrity Marketing With French TV "50mn Inside"
Celebrity Partnership
January 19, 2016
Hollywood Branded shares their interview with French TV show 50mn Inside where we discuss trends in celebrity social media marketing for brands.
Stacy Jones
Stacy Jones
1 min read
Coming Soon...The Most Scripted TV Content Ever Produced
SVOD Content - Placement
January 14, 2016
Hollywood Branded shares insight into a new study that says scripted TV content is only going to increase over the next two years, driven by streaming video on demand outlets ...
Stacy Jones
Stacy Jones
3 min read
How Non-Traditional Networks and SVOD Ruled the Golden Globes For Television
Strategic Partnerships
January 13, 2016
Hollywood Branded examines the non-traditional networks and SVOD shows that won at the 2016 Golden Globes and why they make fantastic product placement brand partners..
Stacy Jones
Stacy Jones
7 min read
How To #14: Four Ways To Engage Consumers Through Fashion Partnerships
Event Activations
January 12, 2016
Hollywood Branded provides four ways to engage consumers through fashion partnerships with trendsetters and influencers.
Stacy Jones
Stacy Jones
4 min read
Midseason TV Show Schedule & What New Shows To Expect
Strategic Partnerships
January 11, 2016
Hollywood Branded takes a look at the 2015-2016 spring midseason tv show schedule and provides a glimpse into what new shows will be airing.
Stacy Jones
Stacy Jones
10 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.