Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

Native Advertising (AKA Product Placement) New FTC Rules
strategy
January 7, 2016
Hollywood Branded examines the new FTC rules around native advertising, an advertising practice that crosses into product placement.
Stacy Jones
Stacy Jones
4 min read
A Look Behind The Sign At A Day in the Life of a Film Producer
Behind-The-Sign Of Hollywood
January 6, 2016
Hollywood Branded takes you behind the sign to look at what it is like to be a film producer with an interview of producer Dion Foley.
Stacy Jones
Stacy Jones
2 min read
Risky Business: Insurance & Hollywood [Infographic]
Behind-The-Sign Of Hollywood
January 4, 2016
Hollywood Branded share an infographic and research about the business of insurance & Hollywood.
Stacy Jones
Stacy Jones
1 min read
Non-Traditional Advertising: Why Brand Activations Work [Infographic]
Event Activations
January 2, 2016
Hollywood Branded shares an infographic and stats on how non-traditional advertising can be beneficial for brands and their agencies.
Stacy Jones
Stacy Jones
1 min read
A Look Back At The Old Navy Amy Poehler Campaign
Celebrity Partnership
December 31, 2015
Hollywood Branded discusses the celebrity endorsement campaign of Amy Poehler and Old Navy.
Stacy Jones
Stacy Jones
3 min read
Celeb Endorsement Ads: Mobile Strike, Nespresso, Smirnoff, Foot Locker
Celebrity Partnership
December 30, 2015
Hollywood Branded looks at celeb endorsement ads that add the "wow" factor with Schwarzenegger, Clooney, Westbrook, TJ Miller and more.
Stacy Jones
Stacy Jones
2 min read
Hollywood Branded Insider

Know What Hollywood Knows.

Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.