Strategy, trends and case studies on how brands win in film, TV, music, sports and culture, from the team behind 10,000+ partnerships.
Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.
Or start with one of our 13 Complete Guides →
13 complete guides. Each one gathers everything we've published on that strategy, from articles and case studies to podcast episodes.
Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.
See how we turn a single film or brand into a creator content engine.
The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.
Explore [HB]Box →We put Expensify in F1: The Movie. Their stock jumped 37% in a day.
That's not a one-off. It's nearly two decades and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.
See Our Work →Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.
Read the analysis, hear from experts, study the playbooks, or jump straight into the work.
Conversations with marketing leaders, founders and experts about what works - and what doesn't.
Explore The Podcast →Get practical training on product placement, brand integration, influencers and entertainment strategy.
Start Learning →See examples of Hollywood Branded partnerships across television, film and entertainment.
See The Portfolio →See how HB helps brands strategize, source, negotiate, activate and amplify pop culture partnerships.
Explore Services →The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.
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Proof Your Brand Is The Best. Every Hollywood Branded partnership runs on the same repeatable six-step system, and each step builds on the one before it.
The strategy: where your brand fits in pop culture and what success looks like.
Ongoing tracking of the productions, talent and moments that match your goals.
Introductions and negotiation with the people who make the decisions.
The integration, content or activation, executed and managed.
What was produced becomes PR, social, retail and media moments.
Measure what worked and build the next, bigger partnership.
Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.