Podcast Episode 14: Celebrity Tweets Versus Paid Ads And Amplified Posts [Infographic]


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Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses the benefits of a celebrity tweet versus a paid ad on Twitter and shares our infographic complete with case studies of what has worked for other brand marketers.

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The Power Of Twitter

There are so many options on social media today, and while no longer the biggest platform of all... Twitter still IS a platform brands use to market to consumers.

Twitter is ever-evolving and one of the offerings in Twitter are paid ad tweets in the newsfeed. And a brand can certainly choose to script a post and market this way to followers, with a fee behind it to make sure lots of new eyeballs see it.  With Twitter, brand-sponsored messages show up in a user’s newsfeed from brands that may or may not be followed by that particular user.

This is different than another alternative – which is paying a celebrity to tweet, where in 140 characters or less, the celebrity endorses the brand. Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, sometimes it is not something that is clearly listed one way or the other, and consumers are not always able to discern between paid endorsement and mere personal recommendation.  And the FTC now requires those paid celebrity tweets to include a disclosure like #ad.

The Infographic

In the below infographic we've outlined:
  • How you can tell a post is paid for
  • What the benefits are of working with a celebrity
  • Real world case studies
  • And more!

You might also be interested in our blog that goes into detail into a comparison of the paid ad tweet versus celebrity tweet.

Whether that influencer is a true 'celebrity' or a major social media star, our agency has some insider tips and trips to help your brand secure the right influencer - as there are so many mistakes you can make along the way.  And be sure to check out our infographic on how to pick the right brand influencer!

Celebrity Tweets Versus Paid Ads Infographic.png

The Marketing Mistakes (And How To Avoid Them) Weekly Podcast

Want to learn more how product placement magic happens, what celebrity event activations exist or ways influencer partnerships help your sales?  Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. 

You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices.  Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them and learn how to  start making that entertainment marketing magic happen for your brand!   

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