<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
ABOUT US  |  PODCAST  |  SERVICES  | CONTACT


Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030








TRENDING INFLUENCER MARKETING NEWS

Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

JOIN OVER 30,000+ MARKETERS WHO READ OUR BLOGS! SIGN UP HERE:


Hollywood Branded Press ReleaseHollywood Branded other press release
examples of product placement
Product Placement Success Stories
 
Watch this video to see real-world Product Placement sales success case studies, and get a better understanding of why so many brands and their advertising agencies leverage Product Placement as part of their marketing mix. 
influencer marketing guide
Guide For Hiring Social Media Influencers
 
In this e-book we provide the steps brand managers should take to help turn random luck into strategized reality, as they traverse the mine field of social influencer partnerships, and land on the right side of a winning campaign.  
8 steps to invite celebrity to your event
How To Get Celebrities To Your Event
 
We provide insight into what steps a brand manager needs to take to get celebrities to your event while not accidentally sabotaging the partnership, and ensuring the brand gets everything they need from the celebrity endorser experience. 

Spotify & Hulu Team Up To Bring Affordable Subscription Streaming To Students

Posted by Alexis Tawater-Tiedemann on September 12, 2017 at 7:03 AM

How Streaming Giants Will Be Offer A Bundle Package For Just $5

If you've ever been a student, you know. From heating Ramen on a hot plate to squeezing that very last drop out of your toothpaste to searching high and low for a used copy of that $200 book, every cent counts. However, students are a big part of the demographic that streaming services cater to - and with no money, that equals no subscriptions.

However, Spotify and Hulu, two of the biggest streaming companies right now, are out to change that. One a music streaming service and the other a video streaming service, they've combined forces to offer students a bundle for an amazing deal. In this blog, Hollywood Branded looks at the new strategic partnership offering affordable subscription streaming by Hulu and Spotify.


Spotify & Hulu Team Up To Bring Subscription Streaming Services To Students (1).png


The Big Partnership And Its Demographic

This is a massive deal for these two streaming companies. They are making it easier for some of the biggest consumers of entertainment to actually access that entertainment. And for $4.99 a month, they can both expect their numbers to dramatically increase.

spotify and hulu.jpg

They are making it easy for subscribers as well - those with a student Spotify account can simply merge accounts, and those with Hulu can activate the Spotify side. And yes, the Hulu subscription will be the one that includes ads, but for the price, many won't mind at (increasing Hulu's ad revenue as well).

This may signal a step forward in a much larger partnership between these two massive brands. It also signals the growing trend of bundling subscription services, a move Hulu also recently made. This is a big move AWAY from the cable companies - furthering that cable cutting, which we have discussed in the blogs:

How Product Placement &  Co-Promotional Marketing Works


So What Does This Mean For Brands?

Well this is huge news for brands. This partnership means that their product placement strategies and branded integration plans with both Hulu and Spotify will now reach a much larger audience - one that will soon become one of the biggest consumer groups when they graduate.

This is another big move in the world of SVOD and streaming entertainment that signals the way we will consume media in the future. And the good news for brands? It's not hard to get product placement on original streaming content.

These productions don't have the same established branding rules and regulations as broadcast networks, and are constantly looking for products to include in their shows.

how your product placement program works


Want To Get Your Brand Into SVOD Original Content?

Are you interested in integrating product placement into your entertainment marketing mix, but simply don’t know where to start? There is so much more to product placement than you may think,  and it is important to be educated about the key tactics to best fit your brand. Download our Product Placement 101 Infographic today to start learning more!

Click to download our product placement 101 infographic

Entertainment Marketing Expert - Rent Stacy Jones Brain, Former Hollywood Branded CEO

Hollywood Branded Marketing Mistakes And How To Avoid Them Podcast

Content Marketing Library From Hollywood Branded

Search this Site


Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.
 

Learn How Brands Are Increasing Sales Through Entertainment Marketing

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

influencer and entertainment marketing quotes
How To Connect Your Brand With Social Influencers

Recent Posts

the cost of doing entertainment marketing