The Most Effective Celebrity Endorsements For Super Bowl 2022


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The Best (And Most Expensive) Ads Of The Year!

As the Rams and the Bengals prep for Super Bowl LVI, brands are getting ready for their time to shine! Our agency is eagerly awaiting the high priced ads that feature celebrities and other big names on TV’s most expensive night!

Ads for this years big game are expected to be far more comedic and there will be no shortage of celebrity endorsements! In this blog, Hollywood Branded dives into the brands that will use celebrities endorsements to enhance their 2022 Super Bowl LVI Commercials.

Maya Blog Super Bowl 2022


BMW: Arnold Schwarzenegger, Salma Hayek

In a commercial for BMW, Arnold Schwarzenegger and Salma Hayek act as Zeus and Hera to promote their newest all-electric vehicle, the BMW iX. The power couple retires to Palm Springs and after a few struggles with the modern world, things return to normal when Hera gifts Zeus the eco-friendly car. 

Agency: kbs+p, Goodby, Silverstein & Partners


Bud Light Seltzer Hard Soda: Guy Fieri

Bud Light enlists none other than the Mayor of Flavortown, Guy Fieri, to declare the new Bud Light Seltzer Hard Soda as the loudest flavors ever in their pre-released Super Bowl spot. Along with enjoying the ad, viewers can enter the "Get Your Name In The Big Game" sweepstakes.

Agency: Wieden+Kennedy


Bic Lighters: Snoop Dogg + Martha Stewart

This dynamic duo is at it again and they are no strangers to The Big (advertising) Game as they’ve been featured in previous Super Bowl ads by T-Mobile, Jack in the Box, Scotts Miracle-Gro, and more. This time the pair is joking about the various uses of Bic lighters such as lighting candles, roasting marshmallows, and more.

Agency: Unknown


Delivery Service

Uber Eats: Jennifer Coolidge, Gwyneth Paltrow, Trevor Noah

UberEats has released a trio of teasers for their big game spot which will feature Jennifer Coolidge, Gwyneth Paltrow, and Trevor Noah. All hint at the tagline "Uber Don't Eats."

Agency: Special Group

New call-to-action


Frito Lay (Doritos + Cheetos): Megan Thee Stallion, Charlie Puth

Did you hear that? With the help of Megan Thee Stallion and Charlie Puth's iconic voices, Frito lay remixed Salt-N-Pepa's "Push It" to promote Flamin' Hot Cheetos and Flamin' Hot Cool Ranch Doritos.

Agency: Goodby, Silverstein & Partners

Hellmann's: Pete Davidson

Hellmann's tackles food waste for the second year in a row with the help of former NFL linebacker Jerod Mayo, who encourages people to "Make taste, not waste." Although Pete Davidson tells Mayo he's already tackling food waste, Mayo can't resist the tackle as Davidson admits, "I'm very hittable." 

Agency: Wunderman Thompson

Lays: Seth Rogan, Paul Rudd

Lays released their minute long ad starring Seth Rogan and Paul Rudd ahead of the big game. The duo looks back fondly on moments they’ve shared together (each including Lays!), as Rudd tries to comfort an anxious Rogan before his wedding. As they walk down memory lane, the pair snacks on the golden crisps until it is time to walk down the aisle!

Agency: Highdive Advertising

Pepsi Co. + Frito Lay: Peyton Manning, Eli Manning

Brothers Peyton and Eli Manning are shown getting ready to watch the big game surrounded by cans of Pepsi and bags of Lay's to snack on when all of a sudden, they are offered a road trip the Super Bowl with Jerome Bettis, Terry Bradshaw, and Victor Cruz. Olivia Rodrigo's "Good 4 u" plays in the background as Pepsi Co. + Frito Lay encourage fans not to forget "the chips and sips."

Agency: Frito Lay In-House

Planters: Ken Jeong, Joel McHale

Ken Jeong and Joel McHale debate the best way to eat mixed nuts in a teaser spot for Planters.

Agency: VaynerMedia


Rakuten: Hannah Waddingham

Ted Lasso star Hannah Waddingham grows increasingly angry in a game of poker as her bets are matched again and again. Finally, her competitor raises the stakes with the cash back she earned through Rakuten. 

Agency: Rakuten In-House


Sam's Club

In their first ever Super Bowl appearance, Kevin Hart endorses Sam's Club's "Scan & Go" technology. Their 30-second spot shows Kevin utilizing their app in-store, which allows him to scan items as he moves throughout the store and to skip the checkout line! Luckily, this feature is available to everyone, not just VIPs.

Agency: VMLY&R


AT&T Fiber: Mila Kunis, Demi Moore

Mila Kunis and Demi Moore are a little too eager as the host of their high school reunion prepares to announce the "most admired alum." The real winner is Anna Gomez, the first "GIGillionaire" thanks to AT&T Fiber.

Agency: Unknown Idris Elba

In's big game ad, Idris Elba promotes the site with a monologue in which he acknowledges the only "lit" thing about the travel agency is its literal name. He promises that despite the straigtforward nature of the agency, they are the number one site for booking amazing vacations.

Agency: Horses & Mules, Mindshare

Squarespace: Zendaya, André 3000

Sally by the Seashore is brought to life by Zendaya as Squarespace is described as the place to successfully sell seashells when the sea shells don't sell so well by the seashore. Somehow narrator André 3000 is able to keep all of the words straight!

Agency: Squarespace In-House

Celebrity Endorsement Deal Case Studies That Made Sales Happen Video

Fascinated by Featured Celebrities?

Did we miss any? Shoot us an email if you think so!

If you're interested in seeing celebrity features in past Super Bowl ads, check out our other blogs:

If you'd like to learn more about how celebrity-driven social campaigns can engage consumers, watch the webinar below!

Celebrity Social Media Webinar by Hollywood Branded