The New Big Thing For Brand Marketers
It seems these days almost everyone and their mother has their very own podcast. In the endless sea of the varying podcast channels available today it can be confusing and a lot of times super difficult to decide which ones are actually worth dedicating a listen to. There is hope however for the newly introduced podcast listener. Fortunately there is an absolute bevy of engaging and captivating podcast shows that feature some of today’s biggest Hollywood stars both as hosts and interviewees.
The popularity of podcasts in the last couple of years has absolutely skyrocketed and the involvement of some of today’s biggest names has without a doubt played a part in its rise. And one of the interesting opportunities for brands is that this is a whole new platform to be able to get involved in. In this blog, Hollywood Branded shares some of today's most popular podcasts, and discusses why brands should explore the opportunity for branded content integration into podcasts.
10. The Adam Carolla Podcast
Adam Carolla is probably best known for Loveline, The Man Show, To Catch A Contractor, Crank Yankers and for being a NY Times best selling author.
The Adam Carolla Podcast is a daily show, launched in 2009 after his radio show was cancelled due to the station re-formatting. While podcasting gives Carolla the freedom to say whatever he wants, the show doesn’t deviate completely from his classic morning show. Adam’s co-hosts are Bald Bryan, who does sound effects and Alison Rosen, (who replaced Teresa Strasser) who delivers the news. If you like The Adam Carolla Show, check out the other podcasts on his network, Carolla Digital. Howard Stern might be the King of All Media, but Adam Carolla is definitely the King of All Podcasts.
9. The Nerdist With Chris Hardwick
Chris Hardwick spent the 90’s as the co-host of Singled Out With Jenny McCarthy and Carmen Electra. Now, he hosts Comedy Central’s @Midnight and AMC’s Talking Dead. His career was resurrected by his podcast: The Nerdist, where he and co-hosts, Jonah Ray and Matt Mira let their nerd flags fly.
Some episodes are just the hosts bantering and catching up on life, but most of the episodes are interviews with big name celebrities including Tom Cruise, Anthony Bourdain, Alex Trebek, Neil deGrasse Tyson, Jared Leto and Arnold Schwarzenegger, in addition to many other well-known actors and comedians. If you like the Nerdist podcast, Hardwick has developed an entire genre of podcasts in the Nerdist Network to listen to.
8. Jay & Silent Bob Get Old with Kevin Smith and Jason Mewes
Kevin Smith is the writer and director of many films including Mall Rats, Chasing Amy, Zack and Miri Make A Porno and Dogma, among many others. Jason Mewes is Jay in many of Smith’s films including, Clerks and Jay & Silent Bob Strike Back. Their podcast, Jay & Silent Bob get old, was originally intended to help keep Mewes sober from a nearly lifelong heroin addiction.
Smith had the idea for the podcast after Mewes’ last relapse on Vicodin in 2009. The hour long weekly show is recorded in front of an audience and has even gone on tour. On the show, Smith and Mewes muse about Mewes’ drug addiction and sexual exploits. Smith also has several other podcasts on his Smodcast Network.
7. Mohr Stories With Jay Mohr
You might know Jay Mohr from the films like Jerry Maguire and Picture Perfect or from his sitcom, Garry Unmarried. Mohr is also a brilliant stand-up comedian. In 2013, Mohr replaced Jim Rome on Fox Sports Radio.
His podcast, Mohr Stories, consists of conversations with celebrity guests including Paton Oswalt, Colin Quinn, Judd Apatow and Duff McKagan. While interviewing others, Mohr doesn’t shy away from sharing about his own life, revealing his struggles with addiction, divorce, his own personal belief in Catholicism or adorably gushing about his wife and muse, actress Nikki Cox.
5. After Party Pod with Anna David
After Party Pod is hosted by Anna David, who is a NY Times best selling author and former host of G4’s Attack of the Show. You have also seen her everywhere from various shows on HLN toThe Insider and Fox News, commenting on celebrity drug addiction stories.
A drug addict with over thirteen years of sobriety, she created her podcast and website, AfterPartyChat.com to help other people struggling from the same problem. While After Party Pod started out as an interview show about addiction and recovery, she has expanded it to cover other mental health issues. Anna digs in deep, while still keeping it light, fun and just shocking enough, interviewing celebrities including Marc Maron, Kristen Jonhston, Alexis Neiers, Jason Wahler and Mackenzie Philips.
6. The Mental Illness Happy Hour with Paul Gilmartin
The Mental Illness Happy Hour is Paul Gilmartin’s podcast. A stand-up comedian, he also co-hosted, Dinner & A Movie for over fifteen years on TBS. During this time, Gilmartin suffered from addiction and depression.
After the show ended in 2011, Gilmartin started the podcast so other people suffering wouldn’t feel so alone in their struggles. On the show, Gilmartin interviews both celebrities and non-celebrities, drawing out their deepest, darkest secrets. Some of the celebrities include Aisha Tyler, Teresa Strasser (one of the best episodes), Doug Benson, Paul F. Tompkins and many others.
5. For Crying Out Loud with Lynette Carolla & Stefanie Wilder-Taylor
For Crying Out Loud is hosted by Adam Carolla’s wife, Lynette and Stefanie Wilder-Taylor, who is a NY Times best selling author and host of the Nick Mom talk show, Parental Discretion.
The podcast falls into the Kids and Family category on iTunes, but you really don’t need kids to appreciate the show. FCOL isn’t the gabfest about every little accomplishment of their kids and first world problems rant that you would think it would be. Unlike The Real Housewives, these Hollywood ladies are actually real and very easy to relate to. More importantly, they aren’t afraid to talk about it and make you laugh at the same time.
4. The Jillian Michaels Podcast
Jillian Michaels is best known as the tough as nails trainer from NBC’s The Biggest Loser, as well as her own spin-off, Losing It With Jillian. She is also a renowened author with two NY Times best selling books,Unlimited and Master Your Metabolism. From 2006-2009, she hosted a talk radio show in Los Angeles.
In 2011, she launched her podcast, The Jillian Michaels Show. The same year, it won the Best New Podcast award from Apple Rewind. Michaels uses her podcast as a platform to discuss not only weight loss and physical fitness, but mental health as well.
3. The Bret Easton Ellis Show Podcast
Bret Easton Ellis is the infamous author of American Psycho, Less Than Zero, The Rules of Attraction and several other books. He also wrote the Lindsay Lohan/James Deen train wreck, The Canyons. Known for being outspoken, especially since he joined Twitter, Ellis never fails to tell us how he really feels on his Podcast, The Bret Easton Ellis Show. Consisting of long-form conversational interviews, Ellis has had an interesting roster of celebrity guests including Kanye West, Marilyn Manson (one of the best episodes), Gus Van Sant, Alan Ball, John Densmore of The Doors and James Van Der Beek, among others.
2. Loveline with Dr. Drew and Mike Catherwood
Loveline has been on the air as a radio show since 1984. If you didn’t already know, Loveline is a call-in radio show, where listeners ask Dr. Drew and Mike Catherwood about sex, drug and relationships.
The daily podcast is a replay of the previous night’s show. While many die-hard Loveline fans miss the days of Adam Carolla, Catherwood is just as funny and entertaining, but in a completely different way. There are also two spin-off podcasts, The Adam and Dr. Drew Show Podcast with Adam Carolla and Dr. Drew and the Mike and Drew From Loveline Podcast. Both of these podcasts are also worth listening to.
1. WTF with Marc Maron
What came first, the podcast or the celebrity? It’s hard to tell with Marc Maron’s WTF, which is the first podcast to inspire its own television show. His eponymous show, Maron, is currently in its second season on IFC.
Prior to his podcast, Maron was a host on the now defunct Air America Radio, as well as a successful stand-up with over forty appearances on Conan O’Brien. Over 500 episodes later, WTF is often one of the top comedy podcasts on iTunes. The show begins with Maron taking about his life, relationships, neurosis and cats, and then he goes on to interview celebrity guests including, Zach Galifianakis, David Cross, and Robin Williams.
Embrace The Airwaves...
Brands - and their executive faces of the organization, have the ability to create podcasts that help enlighten and entertain. It's a great way to share education as well as really engage a targeted consumer base, whether that is for B2B or B2C marketing. We believe that everyone has their own unique voice to offer to the podcast world that can bring value and insight to their customers/listeners. And if you end up deciding that it’s not really your thing then ... why not jump onto someone else's podcast! There are really two ways to go about this. Either by booking someone from your team onto a podcast to participate in an interview, or by creating a branded content partnership where your brand is seamlessly interwoven within the podcast episode itself. Sure, you can do additional pre-roll and mid-roll ad unit commercials - but start thinking about how to actually BECOME the content as well.
Check out some of our podcasts below:
- 9 Steps To Get Your Brand In A Talk Show
- 15 Steps To Get Celebrity Influencer Buy In
- How To Have A Successful Celebrity Event Activation
- How Social Influencers Make Money
- How to Pick The Right Brand Influencer
Our own agency podcast is helmed by our CEO, Stacy Jones, and each week she talks about marketing mistakes to avoid for brands and their agencies, with a specific focus on branded content, celebrities and influencers. You can check out Marketing Mistakes And How To Avoid Them below, and sign up for our weekly podcast series!