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Podcast EP 4: How To Have A Successful Celebrity Event Activation [Infographic]

Stacy Jones
Stacy Jones
March 29, 2017 at 9:56 PM

1 minute read

Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy discusses additional steps a brand manager needs to take to have a successful celebrity event activation, ensuring the brand receives everything it needs from the experience. And check out our infographic!

Get The Podcast Transcript

Visit our podcast page to download the full transcript!  

Do You Know That Celebrity Event Activation Is One Of the Lowest Cost and Fastest Options For Brands to Leverage Their Awareness Effectively?

Sponsoring celebrity events is one  of  the  lowest cost  and  fastest turnaround options for brand managers to obtain tangible assets that can be shared with consumers, news outlets and retail distributors to impact sales.   Events attract top tier press, and provide content takeaways that can easily be seeded to press. Events also provide the opportunity to create brand advocates and build relationships with attending celebrities. These celebrity event activations range from film festivals, fashion shows, award shows, premiere parties, celebrity birthdays, charities and custom events

But many brands don’t take advantage of the full potential of an event, and the podcast above provides brand managers more insight before activating their next event sponsorship. 

We've Break Down 9 Secrets of Activating A Successful Celebrity Event, See the Infographic Below.

Celeb Gifting How To infographic.png

Interested in activating your own celebrity event partnership in Hollywood?  Visit our website to download Hollywood Branded's event calendar, which provides insight into what event options exist to work with celebrities!

The Marketing Mistakes (And How To Avoid Them) Weekly Podcast

Want to learn more how product placement magic happens and celebrity event activations or influencer partnerships help your sales?  Visit HollywoodBranded.com to gain access to free content to learn which key tactics best fit your brand. You’ll find surveys, webinars, daily blogs, e-books and guides, all created to make sure you have access to the best possible marketing practices.  Don’t forget to join Stacy Jones for our next podcast conversation about Marketing Mistakes and How To Avoid Them!  Let’s make that entertainment marketing magic happen for you!   

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Topics: Event Activations, Celebrity Events

Stacy Jones

Written by Stacy Jones

Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe from Germany to Beijing; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Originally from Texas, you will still hear her ya’ll as she gathers the team for strategy planning sessions. Like all true entrepreneurs, Stacy is an adventurer at her core – having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis.


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