Top 10 Black Male Celebrities For Endorsement Campaigns


Table Of Contents

”Listen to audio version”

Top Most Popular Black Male Celebrities

With calls across the country calling out in support of Black Lives Matter, both Hollywood executives and brands have an opportunity in the months and years ahead to step up and better support and feature black talent in their content and advertising. Historically, there has been a much lower percentage of Black celebrity talent featured versus white across all types of entertainment, as well as branded endorsement campaigns.   Brands and content producers have a phenomenal opportunity to be a leading voice of change during a time when consumers are hyper-aware of and asking to see more diversity that replicates real life.

We've created this list as a guide for brands to see who the top trending Black actors are in Hollywood for movies, TV shows, and celebrity endorsement projects.  In this blog, Hollywood Branded shares a look into the top 50 black male celebrities in Hollywood and their social media reach.

Top 10 Black Male Celebrities For Endorsement Campaigns

How They Are Ranked

These Hollywood celebrities are ranked based on several factors including how their films have done (how much $$ they have made!!) at the box office (film actors still rank higher than TV actors in most cases!), the number of times they have been included in social chatter across social media platforms if they have upcoming productions they have been cast in development, and if they have won or been nominated at top tier award shows. 

New call-to-action

#10 Kevin Hart

Who He Is: Kevin Hart has made himself a multi-millionaire through not only his starring roles but through his endorsement deals with brands including H&M and Nike.  

TV Programs: Real Husbands of Hollywood, Made in Hollywood, Chelsea Lately, The Insider

Feature Films: Get Hard, Little Fockers, Meet Dave, Fool's Gold

Celebrity Endorsement Deals: Apple,, Coca-Cola, Codeblack Interactive, eBay, Fabletics, Ford, H&M

Social Media Reach: 

  • Instagram: 92 million
  • Facebook: 24 million
  • Twitter: 36 million 

Kevin Hart Top 50 Celebrities For Brand Endorsements

Photo Credit: Variety | Joe Smith 

#9 Samuel Jackson

Who He Is: Samuel L. Jackson is a massively prolific actor and has appeared in over 100 films ranging from Die Hard, Shaft, Formula 51, Snakes on a Plane, the Star Wars prequel trilogy, and the Marvel franchises.

TV Programs: Made in Hollywood, Agents of S.H.I.E.L.D., The Boondocks

Feature Films: Kingsman: The Secret Service, RoboCop, Django Unchained, Marvel Franchise - Captain Marvel, The Avengers Infinity War, End Game, Jurassic Park, Goodfellas

Celebrity Endorsement Deals: Adidas, Apple, APL, Brioni, Capital One

Social Media Reach: 

  • Instagram: 6.9 million
  • Facebook: 3.8 million
  • Twitter: 8.3 million

Samuel L. Jackson Kevin Hart Top 50 Celebrities For Brand Endorsements

#8 Eddie Murphy

Who He Is: Eddie Murphy is a US actor, comedian, and singer whose popularity has lasted decades. Starting as a regular cast member on Saturday Night Live from 1980 to 1984, he soon became one of the top names as a black actor in feature films, and as a stand-up comedian, he was ranked No. 10 on Comedy Central's list of the 100 Greatest Stand-ups of All Time.

Television Series: Saturday Night Live

Feature Films: Coming To America 1 and 2, Triplets, Beverly Hills Cop franchise, Dolemite Is My Name, Shrek, The Nutty Professor, Dreamgirls.

Celebrity Endorsement Deals: Toyota

Social Media Reach: 

  • Instagram: 13 million
  • YouTube: 91 thousand

Eddie Murphy Kevin Hart Top 50 Celebrities For Brand Endorsements

#7 Michael B. Jordan

Who He Is:  Michael B. Jordan became known for his roles as Wallace in HBO's hit series The Wire, Vince in NBC's Friday Night Lights, and then Alex on Parenthood. He then crossed over into feature films and is one of the top rising black actors of the decade.

TV Programs: The Wire, Friday Night Lights, Parenthood, Gen: Lock

Feature Films: Creed I  and II, Fahrenheit 451, Black Panther, Fantastic Four, Tom Clancy's Without Remorse

Celebrity Endorsement Deals: Acura, Coach, Dior, Givenchy, Louis Vuitton

Social Media Reach: 

  • Instagram: 14.4 million
  • Twitter: 1.1 million

Michael B Jordan

#6 Mahershala Ali

Who He Is: Mahershala Ali has become one of the most popular faces in Hollywood over recent years due to his roles in some of the most popular content on air.

TV Programs: House of Cards, Luke Cage, Ramy, True Detective

Feature Films: Blade, Alita: Battle Angel, Moonlight, Hunger Games, The Place Beyond The Pines, The Curious Case of Benjamin Button

Celebrity Endorsement Deals: Calvin Klein, Ermenegildo Zegna, Kenzo

Social Media Reach: 

  • Instagram: 800k

Mahershala Ali Kevin Hart Top 50 Celebrities For Brand Endorsements

Photo: Davide Maestri/WWD/Shutterstock

#5 Jamie Foxx

Who He Is: US singer and Oscar-winning actor for Ray.

TV Programs: American Idol: The Search for a Superstar, From G's to Gents, The Jamie Foxx Show

Feature Films: A Million Ways to Die in the West, Ali, Stealth, Jarhead, Rio, White House Down, Django Unchained

Music: "You Changed Me", "Fall for Your Type", "She Got Her Own"

Celebrity Endorsement Deals: Apple, Canon, Coors, Grey Goose, Oude Meester, Privé Revaux, Under Armour

Social Media Reach: 

  • Instagram: 10 million
  • Facebook: 9 million
  • Twitter: 4.7 million
  • YouTube: 605 thousand

Jamie Foxx

#4 Chadwick Boseman

Who He Is: He is known for his role in one of the most popular and groundbreaking films in the Super Hero universe - as T'Challa in Marvel's Black Panther, as well as his starring roles as Jackie Robinson in 42, James Brown in Get On Up and Thurgood Marshall in Marshall.  This is a leading man whom brands need to start taking notice of and should consider as a top choice from leading black celebrities on the rise.

TV Programs: Lincoln Heights

Feature Films:  Marvel films including Black Panther, Captain America: Civil War, Avengers: Infinity War, Avengers: Endgame, 42, Marshall, Get On Up

Celebrity Endorsement Deals: Lexus (Due to Black Panther)

Social Media Reach: 

  • Instagram: 7.4 million
  • Facebook: 540 thousand 
  • Twitter: 1.6 million

Chadwick Boseman Kevin Hart Top 50 Celebrities For Brand Endorsements

#3 Don Cheadle

Who He Is: US stage and screen actor who hit major pop culture fame with the Marvel franchise, as well as Ocean's 11 and 12, Devil In A Blue Dress, Reign Over Me, and to critical acclaim in Hotel Rwanda and Crash.

TV Programs: House of Lies, Crash, ER, Picket Fences, Black Monday

Feature Films: Marvel films including Iron Man, Captain Marvel, Captain America: Civil War, Avengers: Infinity War, Avengers: Endgame, Volcano, Space Jam: A New Legacy 

Celebrity Endorsement Deals: Bud Light, Gap

Social Media Reach: 

  • Instagram: 715 thousand
  • Twitter: 837 thousand


#2 Idris Elba

Who He Is: The show that launched his career was HBO's The Wire. The London-born actor began his career in musical theater and his major film debut was Tyler Perry's Daddy's Little Girl, which led to a rising career as a leading man in feature films.

TV Programs: Luther, The Big C, The Wire, Dangerfield

Feature Films: The Reaping, Marvel Franchise including Thor, Avengers, Ghost Rider: Spirit of Vengeance, Pacific Rim, Prometheus, Cats, The Dark Tower, The Mountain Between Us

Celebrity Endorsement Deals: 2HR Set, Adidas, Barclays, BFI, Ford, Glacéau Smartwater, Jaguar, LUTA

Social Media Reach: 

  • Instagram: 4.8 million
  • Facebook: 4.4 million
  • Twitter: 3 million


#1 Will Smith 

Who He Is: Singer and actor who rose to fame in The Fresh Prince Of Bel-Air, who has been nominated for five Golden Globe Awards, two Academy Awards, and has won four Grammy Awards.

TV Programs: Dancing with the Stars, All of Us, The Fresh Prince of Bel-Air 

Feature Films: Men in Black series, Independence Day, Wild Wild West, Ali, I Am Legend, After Earth, Annie, Gemini Man, Bad Boys Franchise

Owned Brands Or Brand Equity: Bio Beats (Investment), Carol's Daughter (Investment), Coca-Cola (Endorsement), Fancy (Investment), Julep (Investment), Just Water (Owned), Moncler (Endorsement)

Social Media Reach: 

  • Instagram: 45 million
  • Facebook: 77 million
  • YouTube: 8 million

Will Smith

Even More Celebrities To Round Out The List! 

Want to consider some more names for your upcoming celebrity endorsement campaigns for your brand?  Then consider these men who all fall in the top 50 most popular - and trending - black men in Hollywood.

11. Denzel Washington

12. Forest Whitaker

13. Tyler Perry

14. Sterling K. Brown

15. Chiwetel Ejiofor

16. Donald Glover

17. Jeffrey Wright

18. John Legend

19. Terry Crews

20. Chris Rock

21. Tracy Morgan

22. Common

23. Anthony Mackie

24. Anthony Anderson

25. Aldis Hodge

26. Winston Duke

27. Morgan Freeman

28. Kenan Thompson

29. Steve Harvey

30. John Boyega

31. T.I.

32. Daniel Kaluuya

33. Corey Hawkins

34. 50 Cent

35. Laurence Fishburne

36. Wayne Brady

37. Billy Brown

38. Andre Braugher

39. Dave Chappelle

40. Brian Tyree Henry

41. LL Cool J

42. Cedric The Entertainer

43. Djimon Hounsou

44. Nick Cannon

44. Terrence Howard

45. Craig Robinson

46. David Oyelowo

47. Joe Morton

48. Pharrell Williams

49. Ice Cube

50. Leslie Odom Jr. 

Celebrity Endorsement Deal Case Studies That Made Sales Happen Video

The Celebrity Data

The data for the top 50 male celebrities is current as of June 2020 from a number of sources including Variety  VScore, IMDBPRO, Celebrity Intelligence, and just good hard general research and Googling!

Hollywood Branded does tremendous amounts of research for our clients when we present ideas and options for celebrity endorsement partners and has access to talent managers, agents, and publicists in every nook and cranny of Hollywood.  

Want To Learn More?

We know who is great to work with, and then again those that will leave you wondering if the deal is going to never go through and keep you awake all night.  We are experts at crafting offer letters to ensure no stone is left unturned and that the talent has been utilized for every last bit of partnership option available.  Call us today to get the ball rolling for your Celebrity Endorsement project!

Read more blogs below on working with celebrities that our team has written:

Are you interested in learning how to successfully partner celebrities with your brand - without spending a million? Watch this short webinar to learn Hollywood insider tricks to create and kick-start an entertainment marketing campaign that is the perfect extension for your social media program. 

Celebrity Social Media Webinar by Hollywood Branded