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    4 Tips For Using Influencers This Holiday To Increase Sales

    Posted by AJ Henry on December 6, 2018 at 10:52 AM

    Just A Few Hints And Tips To Help Your Brand Socially Shine

    The best time of the year is finally here. Family and friends, endless amounts of food and cozy nights by the fire...it’s officially Holiday season! Not only are the holidays great for our private lives but brands are able to reap the benefits of this wonderful time of the year as well. Why?

    Well, these are the months that consumers engage with their favorite brands the most -- probably because of all of the presents that need to be bought! For brand marketers, this is a great time to implement a comprehensive marketing campaign that effectively engages current and prospective consumers. One of the best ways to go about doing this is through influencer marketing. In this blog, Hollywood Branded provides four (4) tips on how to successfully use influencers this holiday season to increase sales for your brand.



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    Topics: Social Influencers, Social Media Strategy

    Branded Celebrity Partnerships And Mistakes To Avoid

    Posted by Greg Smith on December 5, 2018 at 10:54 AM

    Making Moves With Movie Stars

    There's a lot involved in crafting a celebrity endorsement partnership and there are a lot of mistakes you can make. Identifying the right celebrity and the best way to approach them is a feat in and of itself.

    Recently, Our CEO Stacy Jones, had a chance to sit down and chat with Lori Sale of Brand & Artist Management, who has extensive experience in branded deals and celebrity endorsements and discussed her experience in creating branded talent deals from the side of the celebrity.  In this blog post, Hollywood Branded examines branded celebrity partnerships and the best methods to approach celebrities from the expertise and experience of Brand & Artist Management's Lori Sale.



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    Topics: Celebrity Initiative, Social Media Strategy, Podcast Interviews

    How Entertainment Marketing Is Different Than Advertising... or PR

    Posted by Stacy Jones on November 12, 2018 at 11:08 AM

    The Difference And How It Affects Your Brand

    What we do as entertainment marketing specialists is deal expertly in the art of consumer suggestion - something which flows along the lines of both advertising and PR. But there are differences in these marketing practices.

    Marketing authority, speaker and cartoonist Tom Fishburne is quoted as saying, "The best marketing doesn't feel like marketing."  And THAT is what entertainment marketing does for a brand. When done right, it makes the brand feel organic to the content.  Which means it becomes more easy to relate to (and buy in to) with the very tuned-in and engaged viewers watching. In this blog, Hollywood Branded examines what sets entertainment marketing apart from advertising and PR and how brands can benefit massively from it.



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    Topics: Public Relations, Social Media Strategy, Product Placement & Branded Content

    The Legal Side of Influencer Marketing And Mistakes To Avoid

    Posted by Greg Smith on November 7, 2018 at 10:58 AM

    The Price of Influence

    There's a lot more involved than just choosing that perfect influencer and figuring out what they're going to do for you. In fact, not just consumers- but even brands and influencers would be surprised to learn about the ways and methods that your brand can be legally protected when working with a social influencer.

    Recently the CEO of Hollywood Branded, Stacy Jones sat down with Sharon Tourek of Tourek Law to discuss this topic for our Marketing Mistakes podcast. In this blog post, Hollywood Branded examines the legal side of influencer marketing and the mistakes Sharon Tourek's legal advice can protect your brand from accidentally making.



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    Topics: Social Influencers, Digital Marketing, Social Media Strategy

    6 Reasons To Use Pinterest To Grow Your Brand

    Posted by Dumisa Moyo on October 17, 2018 at 9:46 AM

    Overlooked But Not Forgotten

    Often overlooked by social media teams, Pinterest is a platform that understands its small, niche user base. It consistently feeds its user base with creative ideas, creating an in-house unit of loyal buyers and sharers of content.

    Many businesses and retailers alike have focused their marketing efforts to revolve around this social platform’s unique way of attracting buyers. Yet, if your brand is overlooking Pinterest, you are most likely missing out on an incredible opportunity to market your products effectively. In this blog, Hollywood Branded reveals 6 reasons to use Pinterest to grow your brand.



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    Topics: Social Media Strategy

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