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    How To #30: 8 Step Guide On How Much To Spend On Social Influencer Marketing

    Posted by Stacy Jones on April 8, 2019 at 10:05 AM

    The Question Asked By Brands & Agencies Alike

    75% of brands use influencer marketing.  For brands starting to delve into the world of social influencer marketing, there are a lot of unknowns. The idea is exciting but it also can cause confusion when creating the budget as there are no actual official guidelines - to any of it. Bigger influencers can have big (and we mean BIG) starting base rates. So it's high risk.  

    And it can be hard to know if it is worth the money, and what exactly you will be getting out of it. Besides of course being on their social media page. In this blog, Hollywood Branded shares 8 insider tips on how much to spend on social influencers - to make sure you’re spending your marketing money wisely.

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    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

    The Power Of Influence In YouTube Endorsements

    Posted by Anya Salmen on March 8, 2019 at 11:00 AM

    Why Brands Partner With YouTube Influencers

    Would you sooner trust a recommendation from a long-time friend, or an advertisement on television? An endorsement from someone you trust instills a feeling of confidence and reassurance when it comes to making consumer choices and buying a product. 

    As Gen Y and Z are two of of the most sought after demographics, advertising partnerships with YouTube personalities are one of the most common forms of advertising in today's market. As both demographics are deeply invested in bloggers/influencers, they are most likely to follow suit from the advice and suggestions of these figures. In this blog post, Hollywood Branded explores the power of influence in YouTube endorsements and why they work so effectively.  

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    Topics: Social Media Strategy, Digital Marketing, Social Influencers

    Boosting Authority And Influence Through Social Media

    Posted by Greg Smith on March 7, 2019 at 9:30 AM


    In 2019, there's no denying the need for a brand to have a strong presence in social media but it can be daunting to and some smaller brands may not know where to begin. The task of effectively utilizing social media poses a lot of questions that agencies can help you with but you still need to have an idea of what you're looking to achieve before you open that door.

    Leveraging social media to position your brand for success is not an easy feat but it is truly rewarding in today's social climate. In this blog post, Hollywood Branded examines the best practices for positioning yourself as an expert through social media from the experience of UpMyInfluence's Josh Elledge.

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    Topics: Social Media Strategy, Digital Marketing, Podcast Interviews

    How Matthew McConaughey Increased Sales for Lincoln

    Posted by Alexis Tawater-Tiedemann on March 4, 2019 at 10:00 AM

    Matthew McConaughey Created A Lasting Impression In Lincoln Ads

    Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

    It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for Lincoln through this celebrity endorsment, and  how it has impacted the brand.

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    Topics: Celebrity Initiative, Strategic Partnerships, Social Media Strategy

    Create Brand Partnerships Through Influencer Marketing With Keith Stoeckeler

    Posted by Greg Smith on February 28, 2019 at 10:58 AM

    Influencing Is More Than Just Impressions

    Influencer marketing is an ever-changing landscape and poses so many questions for brands - even more so if your brand has minimal experience in the field. While impressions were sought after in the initial advent of this corner of marketing, they have more recently proven to be less effective.

    Experts like Keith Stoeckeler would further argue that influencer marketing is most effective when utilized beyond the goal of just awareness. In this blog post, Hollywood Branded examines the best practices for using influencer marketing to create brand partnerships from the expertise and experience of MKTG's Keith Stoeckeler.

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    Topics: Social Media Strategy, Digital Marketing, Social Influencers