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    How To #7: 5 Steps To Tell If An Influencer Has Fake Instagram Followers

    Posted by Stacy Jones on February 4, 2019 at 11:00 AM
    Protecting Your Brand From Instagram Deceivers

    The power of Instagram influencer partnerships has been proven to impact brand sales.  A simple post featuring a product and a few carefully chosen words and hashtags can lead to thousands of sales overnight.   But choosing your Instagram influencer partner isn't as easy as just seeing who has the biggest fan base, as even on this platform fake followers can be bought!  

    Sometimes it's easy to see that the follower base is comprised of fake accounts - but other times, a little more insight is needed to avoid partnering with fake Instagram influencer fan bases. In this blog, Hollywood Branded shares 5 simple steps to help you find out if an influencer has fake Instagram followers, so you can get the most bang for your buck! 



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    Topics: Social Media Strategy, Social Influencers

    2019's Best Marketing Analytics Tools Marketer Should Use

    Posted by Angelic Sanoy on January 22, 2019 at 12:58 PM

    Our Top Favorite Tools

    Providing content on your blog that others find valuable enough to stick around and read is one of the holy grails of creating lead generation for your business.  However, one of the most important takeaways from that inbound marketing activity is having marketing analytics in place to track audience behavior, channel activities or even search engine scores.   

    The raw data pulled by software tools is phenomenal at painting a picture of what you have that is going right, and where tweaks may need to be made. In this blog, Hollywood Branded shares the marketing analytics tools that we are using to unify our data and to have a better understanding of how our audience interacts with us.



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    Topics: Social Media Strategy

    How Entertainment Marketing Is Different Than Advertising... or PR

    Posted by Stacy Jones on January 7, 2019 at 10:30 AM

    The Difference And How It Affects Your Brand

    What we do as entertainment marketing specialists is deal expertly in the art of consumer suggestion - something which flows along the lines of both advertising and PR. But there are differences in these marketing practices.

    Marketing authority, speaker and cartoonist Tom Fishburne is quoted as saying, "The best marketing doesn't feel like marketing."  And THAT is what entertainment marketing does for a brand. When done right, it makes the brand feel organic to the content.  Which means it becomes more easy to relate to (and buy in to) with the very tuned-in and engaged viewers watching. In this blog, Hollywood Branded examines what sets entertainment marketing apart from advertising and PR and how brands can benefit massively from it.



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    Topics: Public Relations, Social Media Strategy, Product Placement & Branded Content

    6 Of The Highest Earning Social Media Influencers

    Posted by AJ Henry on January 4, 2019 at 1:36 PM

    So Much Social Media, So Much Money

    Remember when parents used to yell at their kids to get off the “stupid” *insert whatever social media platform their children were using at that time*. Social media used to be seen as no more than a time-waster. That was until people started realizing that money could be made on social media. And when I say money...I mean REAL MONEY.

    Today, some social media influencers are making more money than some of the highest paid positions do in three years. Now, of course, most people on social media aren't making this kind of money but there are certainly some who do. In this blog, Hollywood Branded examines 6 of the highest earning social media influencers and the impact they've made both with brands and their own following.



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    Topics: Social Influencers, Digital Marketing, Social Media Strategy

    How To #21: Eleven Ways To Utilize Social Media at Brand Sponsored Events

    Posted by Stacy Jones on December 31, 2018 at 10:21 AM

    Making Sure People Know You Were There

    There is a tremendous amount of hard work that goes into creating an event whether you are hosting it yourself or jumping on as a sponsor – booking the venue, organizing the vendors, booking talent to bring in more excitement, building activation stations on site, coordinating staffing, ensuring media will attend and cover - the list is somewhat endless.

    To truly optimize all the hard work, brand managers need to create noise and buzz leading up to and surrounding the actual event, with the use of social media at events being the driving tool. In this blog post, Hollywood Branded provides a guide to 11 ways brand managers can use social media to make an event a success, along with a case study.



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    Topics: Social Media Strategy, Marketing Best Practices

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