How Luxury Brands Can Better Harness Celebrity And Entertainment
For luxury brands, celebrities have always been a natural go-to source for partnerships. The two compliment one another, allowing aspiration drivers to be shared between the two. And luxury brand entertainment marketing, utilizing product placement, celebrity endorsements and event activation is only growing as a marketing practice.
Hollywood Branded was recently interviewed by Sarah Jones about current entertainment marketing trends for luxury brands, for the report Entertainment Marketing - Luxury Memo Special Report by Luxury Daily. In this blog, Hollywood Branded shares additional insight into luxury brand entertainment marketing for product placement and celebrity partnerships.