<img alt="" src="https://secure.leadforensics.com/100190.png" style="display:none;">
ABOUT US  |  PODCAST  |  SERVICES  | CONTACT


Stay Connected!
FB T LI pinterest IG g+ youtube

[email protected] | Call Us! 310-606-2030








TRENDING INFLUENCER MARKETING NEWS

Where brand marketers learn how to increase sales by using branded content, celebrities & influencers

JOIN OVER 30,000+ MARKETERS WHO READ OUR BLOGS! SIGN UP HERE:


Hollywood Branded Press ReleaseHollywood Branded other press release
Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

HB In The News - Luxury Entertainment Marketing

Posted by Stacy Jones on November 8, 2017 at 4:58 PM

TOPICS | Social Media Strategy, Social Influencers

How Luxury Brands Can Better Harness Celebrity And Entertainment

For luxury brands, celebrities have always been a natural go-to source for partnerships.  The two compliment one another, allowing aspiration drivers to be shared between the two.  And luxury brand entertainment marketing, utilizing product placement, celebrity endorsements and event activation is only growing as a marketing practice.

Hollywood Branded was recently interviewed by Sarah Jones about current entertainment marketing trends for luxury brands, for the report Entertainment Marketing - Luxury Memo Special Report by Luxury Daily.   In this blog, Hollywood Branded shares additional insight into luxury brand entertainment marketing for product placement and celebrity partnerships.

Read More

How To #31: 7 Steps To Secure The Right Influencer To Post For Your Brand

Posted by Stacy Jones on October 24, 2017 at 2:24 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices


Better Than A Direct Response Ad

I've been working with brands and partnering them with celebrities for twenty years, and in the last two years our team has seen a major rise in the number of brands who want smaller ‘endorsement’ partnerships with celebrities that are strictly social media driven. 

We’ve had a lot of people (and reporters) ask how celebrity social media posts actually happen, (followed by the obvious need to know - how much does it cost!) In this blog post, Hollywood Branded provides a look at 7 steps to the overall process of deciding which social celebrity influencer you want to post for your brand.

Read More

HB In The News - Marketing Drive's Article On How Brands Leverage Snapchat

Posted by Stacy Jones on October 23, 2017 at 10:01 AM

TOPICS | Social Media Strategy, Social Influencers

How A Media Outlet Is Winning At Snapchat

With so many social media platforms competing for eyeballs and engagement, it can be really hard for brand managers to know where to spend not only money, but significant amounts of time by their team.

Hollywood Branded was recently interviewed by Shane Schick about current Snapchat trends, for the article "How National Geographic Grew Its Snapchat Audience By 3M In 3 Months" for Marketing Dive.   In this blog, Hollywood Branded shares more insight into Snapchat's social media platform, how brands leverage Snapchat, and some best industry case studies.

Read More

How Matthew McConaughey Increased Sales for Lincoln

Posted by Alexis Tawater-Tiedemann on October 18, 2017 at 9:58 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Social Media Strategy

Matthew McConaughey Created A Lasting Impression In Lincoln Ads

Since the commercial’s premiere, Lincoln’s very first commercial in their 2014 ad campaign featuring Matthew McConaughey has been the target of several high profile television and online video spoofs. The original commercials went viral soon after airing and many viewers have questioned the seemingly cryptic poetry delivered by McConaughey – giving way to a plethora of media spoofs, and helped increase sales for the Lincoln Motor Company.

It makes sense that McConaughey, 44, who starred in 2011s “The Lincoln Lawyer,” has partnered up with, and become the pitchman, for the car company Lincoln Motors over the last several years.  And their continued usage of McConaughey has changed the overall image of the brand. In this blog post, Hollywood Branded takes a look at how Matthew McCaonaughey increased sales for lincoln through this celebrity endorsment, and  how it has impacted the brand.

Read More

Snapchat Debuts New "World Lenses" With Huge Brand Sponsorship Potential

Posted by Alexis Tawater-Tiedemann on October 11, 2017 at 2:01 PM

TOPICS | Social Media Strategy, Creative Content, Digital Marketing


How Snapchat's New Feature Creates An Augmented Reality - That Can Be Branded

Snapchat recently debuted their new world lens feature, which allows users to interact with 3D objects that appear and are anchored seemingly in the real world. And at Advertising Week's New York conference, the social media platform announced its new advertising platform that will allow brands to create sponsored world lenses.

Brands are already taking advantage of this, with Warner Bros. using the feature to advertise their new Blade Runner 2049 and Bud Light creating their own world lens - and there are undoubtedly more to come. In this blog, Hollywood Branded looks at the launch of Snapchat's new "World Lenses" feature and its massive brand sponsorship potential. 

Read More

How To #22:  6 Steps To Make Blogger Partnerships Work For  Brands

Posted by Stacy Jones on October 10, 2017 at 6:40 AM

TOPICS | Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Turning The Written Word Into Sales Through Influencers

Brands all over the world are doing it.  And for a very good reason.  It works.  Today, brands are realizing the power of leveraging social influencers and bloggers to create organic content about their brand - and spread it to their fan base.  Which can be miniscule or massive.

Regardless of fan base size, the brand is getting something powerful - content they didn't have to create, and which they can share through their own channels.  In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brands.

Read More

Facebook 'Watch' With Live Video & Original Digital Content Launch

Posted by Alexis Tawater-Tiedemann on October 4, 2017 at 9:56 AM

TOPICS | Social Media Strategy

How Facebook Is Innovating To Follow Trends And Create Content

It seems Facebook is taking a page from Snapchat's book with their new "Watch" feature that allows users to access Facebook Live as well as content created originally for the platform. While it is still in its early phases, this certainly opens up the platform to continue following trends set by others like Snapchat and Instagram.

With two original series and the ability for users to create content, this could turn into big money for brands and Facebook alike. And new show opportunities for great product placement exposure.   In this blog, Hollywood Branded looks into Facebook's "Watch" with live video and original digital content launch that accompanies it.  

Read More

Top 7 Marketing Tips For 2017 That Drive Your Brand's Sales

Posted by Junaid Ali Qureshi on October 3, 2017 at 8:02 AM

TOPICS | Social Media Strategy, Creative Content


Technology Game Changers

In recent years, the world of digital marketing has witnessed an exponential rise in terms of using technology to help achieve higher sales. Advertising agencies and brands around the world have embraced the necessity of having an online presence for their brand - despite their size or B2B or B2C target demographics.   

So what can your company do to increase sales in 2017? In this guest post, Hollywood Branded shares the newest top 7 marketing tips that will help you drive brand's sales.  

Read More

4 Social Media Platforms You Should Use - That Your Brand Probably Isn't

Posted by Alexis Tawater-Tiedemann on September 25, 2017 at 10:52 AM

TOPICS | Social Media Strategy, Digital Marketing


These Lesser Known Platforms Boost Your Social Media Marketing 

Most brand marketers understand the importance of social media giants such as Facebook, Instagram and Snapchat. However, there are tons of other platforms out there that can help you reach audiences your brand may not be able to target on the major social media networks.

In fact, if you have niche demographics to target, there are quite a few social platforms that speak directly to very specific audiences.  In this blog post, Hollywood Branded takes a look at 4 social media platforms you should use that most brand marketers may not know about.

Read More

Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

Posted by Stacy Jones on September 22, 2017 at 1:26 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Did They Actually Like My Pic!?

So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job.  In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 

Read More

Graphics Cheat Sheet For Brand Marketers

Posted by Stacy Jones on September 11, 2017 at 9:11 AM

TOPICS | Public Relations, Social Media Strategy, Creative Content

Your Social Media Needs Images

We know what it's like.  You have activated the perfect campaign. You have all the assets pulled together and taking over your desktop.  And now you need to take some of that success and share that content across the universe.  The problem?  If you aren't a graphic designer, figuring out what sizes that content needs to be. And also - how to make it actually look better than what your incredibly adept 3rd grader can do.

We put together a graphics cheat sheet for brand marketers to make it a bit easier. In this blog, Hollywood Branded shares our favorite ways to create content with this graphics cheat sheet for brand marketers, as well as an infographic we found incredibly helpful.

Read More

5 Ways How To Spot Fake Instagram Followers: Part 2

Posted by Alexis Tawater-Tiedemann on September 6, 2017 at 7:41 AM

TOPICS | Social Media Strategy, Digital Marketing, Social Influencers


Why Knowing Is Valuable For Brand Marketers

It may seem silly. It may seem unreal. But social media followers can indeed be purchased. But after all, in a world where social media influencers make a lot of money working with brands, it doesn't seem so far fetched.

Instagram is one of the biggest social platforms that brand marketers can use to tout their product. But if a brand marketer is partnering with a social influencer whose followers aren't real, the brand might as well be throwing their money away. In this blog, Hollywood Branded shows you 5 ways how to spot fake Instagram followers on a social influencer's profile and why it matters.

Read More

5 Daily Tips To Make Your Instagram Story Social Media Marketing Pop

Posted by Alexis Tawater-Tiedemann on August 24, 2017 at 7:47 AM

TOPICS | Social Media Strategy, Creative Content, Digital Marketing

How To Make Sure Your Instagram Stories Are On Track

There is yet another social media platform that brands need to be aware of, as it stands to hold a major key to the future of influencer marketing.  And it's not truly a 'new' platform - but more so something somewhat new you can do with the current #1 social media platform, Instagram.

What is it?  The Instagram story.  While extremely similar to Snapchat stories, the Instagram platform offers some unique twists - and is incredibly beneficial to brands.  And it reaches a tremendously larger audience than Snapchat.  In this blog, Hollywood Branded counts down 5 tips for brand marketers to help improve and stay on top of their Instagram story social media marketing strategy.

Read More

How To #28: 8 Ways Brands Share Product Placement Exposure For Sales

Posted by Stacy Jones on August 15, 2017 at 8:30 AM

TOPICS | Social Media Strategy, Marketing Best Practices


The Benefits Of Product Placement Don't End After Airing

Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. In fact, 51% of consumers admit to purchasing product after seeing it in a TV show or movie.  That's a tremendous number of people who are influenced to purchase not through traditional advertising - but through the brand being embedded in their favored content.

However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they are missing out on massive untapped potential to increase sales.  In this blog, we take a look at some of our clients' most successful repurposing of their product placement and how expanding assets into the social sphere can help a brand take full advantage of their product placement strategy.

Read More

What Is Amazon's New Social Media Platform & Why Does It Matter?

Posted by Alexis Tawater-Tiedemann on August 9, 2017 at 7:57 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How "Spark" May - Or May Not - Change Social Media & Online Shopping

Amazon recently introduced their new social media platform that incorporates Amazon shoppers' purchasing habits into a social media sharing site. Similar to Pinterest but far more involved, Spark may just change the way we shop AND use social media.

Which is what marketers are seeking, as evidenced by influencer marketing and brands who are eager to try to make direct response advertising work.  In this blog, Hollywood Branded takes a look at Spark, Amazon's new social media platform and what it means for both consumers and brand marketers.

Read More

Ikea Combines Snapchat & Digital Influencers In Back-To-School Campaign

Posted by Alexis Tawater-Tiedemann on July 27, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Digital Marketing, Social Influencers


How The Swedish Furniture Company Is Harnessing The Power Of Social Celebrities

The stylish furniture company that you can famously assemble yourself (most of the time) thrives on their back to school season. From freshmen moving into their first dorm to seniors getting a new apartment with affordable furniture, IKEA's modern design and transportable furniture is a go-to.

This season, IKEA is looking to comedy-music duo Superfruit, aka real life roommates and Pentatonix members Mitch Grassi and Scott Hoying, to capture millennial audiences via Snapchat. In this blog, Hollywood Branded looks at how IKEA uses social influencers and Snapchat for a perfect back-to-school campaign.

Read More

Podcast Ep 20: Cracking 15 Steps To Get Celebrity Social Influencer Brand Buy In [Infographic]

Posted by Stacy Jones on July 21, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, overview Hollywood Branded's CEO Stacy Jones shares 15 tips (and an infographic) to get celebrity social media influencers to not only buy in to your pitch, but want to become a major supporter of your brand.  

Read More

Audi Finds A Celebrity Endorsement In Spiderman Star Tom Holland

Posted by Alexis Tawater-Tiedemann on July 19, 2017 at 9:15 AM

TOPICS | Celebrity Initiative, Social Media Strategy

How The Newest Marvel Cast Member Helps Sell High-Tech Cars

Tom Holland has just become a huge star. From his internet-famous fake feud with co-star Anthony Mackie who plays Falcon in the Marvel series to his widespread attention on talk show interviews, Holland is the perfect celebrity endorsement for people of all ages.

And his brand endorsement deals are just getting started.  As his fame continues to rise, so will his partnerships.  In this blog, Hollywood Branded looks at Audi's new celebrity endorsement ad featuring Tom Holland.

Read More

When Brand Marketing Goes Wrong: Kendall & Kylie's T-Shirt Disaster

Posted by Stacy Jones on July 13, 2017 at 9:11 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing

How The Young Social Media Celebrities Messed Up - And The Lesson Learned

Kendall and Kylie Jenner are some of the biggest names in the world right now, reaching billions of followers daily across their multiple social media accounts. They have capitalized on their family's fame and their fashion line is wildly popular, selling tons of product even at designer prices.

However, in their latest misstep, just months after Kendall's Pepsi ad scandal, the Jenner sisters are again in hot water after some tasteless t-shirts received wild backlash. In this blog, Hollywood Branded looks at the Jenner sisters' latest brand marketing slip-up and how brands can avoid this mistake when brand marketing goes wrong.

Read More

Podcast Ep 18: 10 Social Media Marketing Ideas That Make Your Brand Stand Out [Infographic]

Posted by Stacy Jones on July 7, 2017 at 7:57 AM

TOPICS | Social Media Strategy, Marketing Best Practices, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones provides an in-depth overview on 10 social media marketing ideas that make your brand stand out, along with an infographic that provides detailed examples.   

Read More

Snapchat's New Update Is Great News For Brand Marketers

Posted by Stacy Jones on July 5, 2017 at 4:44 PM

TOPICS | Social Media Strategy, Digital Marketing


How The Social Media Platform Continues To Evolve 

Snapchat, one of the largest social media platforms, knows you have to evolve to stay relevant nowadays. This is why they are constantly changing and updating their app to involve new ways to share photos and videos, as well as incorporating brand marketing and original content from media companies like A&E.

In their latest update, Snapchat has included a way to link to websites, giving brands a great way to direct traffic to their own websites - driving traffic like never before.  In this blog, Hollywood Branded looks at the latest Snapchat update and why it's great news for brand marketers.

Read More

Podcast Episode 17:  Do You Want To Hire A Celebrity or A Celebrity Influencer? [Infographic]

Posted by Stacy Jones on June 30, 2017 at 10:28 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode,  overview Stacy Jones, Hollywood Branded's CEO talks about the different results for a brand to hire a celebrity versus a celebrity influencer, and provides an infographic that helps show the differences.

Read More

Why An Influencer Isn't Responding To Your Inquiries

Posted by AJ Henry on June 28, 2017 at 8:29 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers

You've Called... You've Emailed... And Crickets Is All You Hear

In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

But it's not typically that easy. And it usually takes HOURS and HOURS worth of work to get a campaign to completion.  In this blog post, Hollywood Branded explores three reasons of why an influencer isn't responding to your inquiries for your brand campaign, and how to fix it.

Read More

Top 5 Red Flags When Choosing Potential Social Influencers

Posted by Stacy Jones on June 9, 2017 at 2:37 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


How To Know When An Influencer Is A No Go

Social media influencers are the biggest thing right now as far as brand marketing is concerned. And with the rise of the social media celebrity, it's becoming easier and easier to find an influencer to represent your brand.

But it's important to know when an influencer may be bad news for your brand, and some of these warning signs aren't always obvious. In this blog, Hollywood Branded reveals the top 5 social influencer red flags brand marketrers need to knowand how to spot them.

Read More

Podcast Episode 14: Celebrity Tweets Versus Paid Ads And Amplified Posts [Infographic]

Posted by Stacy Jones on June 7, 2017 at 12:09 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Social Influencers


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO Stacy Jones discusses the benefits of a celebrity tweet versus a paid ad on Twitter and shares our infographic complete with case studies of what has worked for other brand marketers.

Read More

entertainment strategy one on one consultation

FOLLOW US

Content Marketing Library from Hollywood Branded
Become a content marketing expert
Get the latest tips, tricks and trends straight to your email inbox every week.
 
Join the thousands of marketing professionals who read our newsletter.
 
influencer and entertainment marketing quotes

Search this Site

We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Recent Posts

Click to download our product placement 101 infographic