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    Digital Marketing Strategies With Naresh Vissa

    Posted by Greg Smith on February 26, 2019 at 9:42 AM

    Digital Marketing And Your Brand

    Every business knows that there is always room for improvement in marketing your brand but sometimes, it can be overwhelming. Many business owners feel that their business doesn't need to utilize digital marketing or social media, especially if their company performed just fine before digital marketing became an expectation.

    Though it is unavoidable to acknowledge that all brands need to take advantage of digital marketing practices to contend with current and upcoming competitors. In this blog post, Hollywood Branded examines how to develop digital marketing strategies for your brand's success from the experience and expertise of Naresh Vissa from Krish Media & Marketing. 



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    Topics: Social Media Strategy, Digital Marketing

    Using Engagement Metrics The Right Way: Success Through Facebook

    Posted by Dumisa Moyo on February 22, 2019 at 10:41 AM

    Achieving The Impossible

    Second only to Excel sheets, Engagement is a foundational concept in marketing that involves moving the hearts and minds of your target audience. Since the advent of online advertising, clicks have been viewed as proxies for the traditional notion of engagement. However, in many cases, these click-based forms of engagement do not align with the desired business outcomes of your content.

    The dual meanings of engagement in traditional marketing and online advertising have been challenging for many marketers. In this blog, Hollywood Branded explains how to use engagement metrics to achieve business success through Facebook.



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    Topics: Social Media Strategy

    How To #7: 5 Steps To Tell If An Influencer Has Fake Instagram Followers

    Posted by Stacy Jones on February 4, 2019 at 11:00 AM
    Protecting Your Brand From Instagram Deceivers

    The power of Instagram influencer partnerships has been proven to impact brand sales.  A simple post featuring a product and a few carefully chosen words and hashtags can lead to thousands of sales overnight.   But choosing your Instagram influencer partner isn't as easy as just seeing who has the biggest fan base, as even on this platform fake followers can be bought!  

    Sometimes it's easy to see that the follower base is comprised of fake accounts - but other times, a little more insight is needed to avoid partnering with fake Instagram influencer fan bases. In this blog, Hollywood Branded shares 5 simple steps to help you find out if an influencer has fake Instagram followers, so you can get the most bang for your buck! 



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    Topics: Social Media Strategy, Social Influencers

    2019's Best Marketing Analytics Tools Marketer Should Use

    Posted by Angelic Sanoy on January 22, 2019 at 12:58 PM

    Our Top Favorite Tools

    Providing content on your blog that others find valuable enough to stick around and read is one of the holy grails of creating lead generation for your business.  However, one of the most important takeaways from that inbound marketing activity is having marketing analytics in place to track audience behavior, channel activities or even search engine scores.   

    The raw data pulled by software tools is phenomenal at painting a picture of what you have that is going right, and where tweaks may need to be made. In this blog, Hollywood Branded shares the marketing analytics tools that we are using to unify our data and to have a better understanding of how our audience interacts with us.



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    Topics: Social Media Strategy

    How Entertainment Marketing Is Different Than Advertising... or PR

    Posted by Stacy Jones on January 7, 2019 at 10:30 AM

    The Difference And How It Affects Your Brand

    What we do as entertainment marketing specialists is deal expertly in the art of consumer suggestion - something which flows along the lines of both advertising and PR. But there are differences in these marketing practices.

    Marketing authority, speaker and cartoonist Tom Fishburne is quoted as saying, "The best marketing doesn't feel like marketing."  And THAT is what entertainment marketing does for a brand. When done right, it makes the brand feel organic to the content.  Which means it becomes more easy to relate to (and buy in to) with the very tuned-in and engaged viewers watching. In this blog, Hollywood Branded examines what sets entertainment marketing apart from advertising and PR and how brands can benefit massively from it.



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    Topics: Public Relations, Social Media Strategy, Product Placement & Branded Content

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