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    When Celebrity Endorsements Go Wrong

    Posted by Stacy Jones on June 4, 2018 at 10:19 AM

    How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust

    No one is perfect. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One tiny wrong step or social post can send the twittersphere into anarchy.  And it may cause a brand to end an endorsement deal if the brand management disagrees with the celeb's actions, behavior or thoughts - especially after a big screw up.  Effective immediately, and possibly at the cost of millions of dollars.

    And of late, a LOT of celebrities have found themselves in some pretty hot water, not only damaging their own brand, but also the content they star in.  In this blog, Hollywood Branded looks at the worst cases of when celebrity endorsements go wrong and exactly what happened to make these celebrity partnerships turn sour - and how to keep them from happening to your brand. 

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    Topics: Celebrity Initiative, Strategic Partnerships, Public Relations, Social Media Strategy

    How An Integration With Snapchat Drives Traffic To Abercrombie & Fitch

    Posted by AJ Henry on May 24, 2018 at 9:47 AM

    Failing To Modernize Has Led To Brand Failure

    There have been tremendous brand shifts over the last decade, with some of the top named retailers closing storefronts forever.  Much of that reason has been based on the brand's inability to adapt and modernize both the image of the brand, and the way the brand engages consumers. 

    Yet in today’s world, with all of the new technology that's been made available, brands are able to revamp and effectively reintroduce their brands to the masses. And, that is exactly what Abercrombie & Fitch did.  In this blog, Hollywood Branded explores how an integration with Snapchat drives traffic to Abercrombie & Fitch.

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    Topics: Social Media Strategy, Product Placement & Branded Content

    4 Ways To Trick Instagram’s Latest Algorithm Changes

    Posted by Linn Andersson on May 18, 2018 at 2:09 PM

    How To Work Around The New Algorithm On Instagram

    A lot of people have been discussing the latest algorithm change that Instagram made. Some influencers are claiming they’re losing followers because of it.

    But what changes did Instagram really do, and can you work around them?  In this blog, Hollywood Branded provides 4 tricks to keep your current Instagram algorithm changes to keep your posts active.

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    Topics: Social Media Strategy

    A Comparison Of The Paid Ad Tweet Vs The Celebrity Tweet

    Posted by Stacy Jones on May 7, 2018 at 11:30 AM

    The Power of Twitter

    Twitter is ever-evolving and one of the changes in Twitter since the social network went public was the addition of paid ad tweets in the newsfeed. And while this happened quite awhile ago - it's still impacting brand choices for engagment. Something a little different than a paid celebrity tweet, where in 280 characters or less, celebrities endorse brands.  

    Sometimes it is blatantly clear that a celebrity tweet has been backed by a brand. However, since it is not something that is clearly listed one way or the other, consumers are not always able to discern between paid endorsement and mere personal recommendation.  In this blog post Hollywood Branded takes a look at what the difference between a paid ad post versus a celebrity endorsed post looks like and how each benefits a brand.   

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    Topics: Celebrity Initiative, Social Media Strategy

    How Instagram’s “Shoppable Post” Feature Drives Brand Engagement

    Posted by Madison Krizan on April 30, 2018 at 8:40 AM

    Putting The Point Of Purchase At The Consumer's Fingertips 

    There is no denying the power of having an engaging and easy to follow website for your brand to post product information and provide a means for purchase. However, with the power of social media rapidly taking over traditional marketing efforts, it may be useful for your brand to engage with features like Instagram’s Shoppable Posts.

    If your brand is already using social media to spread awareness about your brand and what it offers, why not tap into the ability to actually link your consumers to a point of purchase for the products they are seeing? In this blog, Hollywood Branded explains the Instagram Shoppable Post feature, and how it may be beneficial for your brand to utilize in their social media marketing strategy. 

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    Topics: Social Influencers, Social Media Strategy

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