How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust
No one is perfect. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. One tiny wrong step or social post can send the twittersphere into anarchy. And it may cause a brand to end an endorsement deal if the brand management disagrees with the celeb's actions, behavior or thoughts - especially after a big screw up. Effective immediately, and possibly at the cost of millions of dollars.
And of late, a LOT of celebrities have found themselves in some pretty hot water, not only damaging their own brand, but also the content they star in. In this blog, Hollywood Branded looks at the worst cases of when celebrity endorsements go wrong and exactly what happened to make these celebrity partnerships turn sour - and how to keep them from happening to your brand.