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    Facebook's Year from Hell: Why Celebrities & Brands Are Cutting Ties

    Posted by David Di Miele on August 2, 2018 at 4:32 PM

    Change Is Happening

    Throughout Facebook’s meteoric rise from 2006 college platform to global social network phenomenon, the social platform faced very few bumps along the road. In fact, the company’s growth to a $500 billion market cap was unlike anything financial analysts had ever seen before. It sure seemed like Facebook was that special company immune to the risks and difficulties that most large corporations faced.

    And celebrities, influencers and brands all flocked to speak directly with their fan bases.  But with the trolls and fake accounts that were set up to be very divisive, that all changed after the 2016 presidential election. In this blog, Hollywood Branded discusses the PR implications of Facebooks year of hell of negative headlines, and well examine how some celebrities and brands have begun to cut ties with the social media giant.



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    Topics: Social Media Strategy

    Instagram TV: What Brands Need to Know

    Posted by David Di Miele on July 20, 2018 at 6:28 PM

    Yet Another Opportunity To Watch Videos

    Last month, Instagram announced the launching of their new app, Instagram TV (IGTV). After the tremendous success of Instagram Stories, introduced in August 2016 to compete with Snapchat in the short-form video space, the social network is taking things one step further with IGTV: a long-form, vertical video app that’s seamlessly integrated into Instagram.

    It’s no coincidence that, in the very same announcement, Instagram also revealed they have surpassed one billion users, making it the third largest social network after Facebook and YouTube. IGTV represents Instagram’s most aggressive move to date aimed at attracting brands looking to reach wide audiences through integrated content. In this blog, Hollywood Branded discusses what brands need to know about Instagram TV, gives marketers and content creators some guidelines on how to use the new app to drive conversions through branded video content, and shares some current case studies of what brands are doing on the platform.   



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    Topics: Social Media Strategy, Product Placement & Branded Content, Social Influencers

    How To Get Your Team To Blog

    Posted by Stacy Jones on June 13, 2018 at 10:34 AM

    Pulling Teeth Could Be More Fun (But We've Made It Easy)

    Our agency blogs.  Every week.  Including holidays and during our busiest times of the year (which seems to be always).  It is the primary way how we approach inbound marketing.  We've been doing it since 2012, and it's gotten us a lot of client leads and business.

    But does that mean it is easy? And that everyone on our team rushes to turn in their blogs so we have a ton of content?  I wish.  In fact, getting blogs written is always a bit of a struggle, but we've finally managed to make it so core to the culture of our company, that it is a task that everyone participates in.  Literally everyone, except the office dogs, blog. From the CEO of our company, through all of our employee team members to even our interns blogs are written.  In this blog, Hollywood Branded explains how to get your team to blog, and the importance of doing so for marketing your company.



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    Topics: Inbound Marketing, Social Media Strategy

    Top Brand Partnerships With Deadpool 2

    Posted by Jessica Moore on June 12, 2018 at 12:17 PM

    How The Merc With A Mouth Mastered Marketing

    He's back, and bigger than ever (his words, not ours), but this time our favorite anti-hero boasts even more fourth-wall breaks, pop culture references, and brilliant marketing campaigns.

    In his wake are a flood of marketing savvy brands who jumped on the opportunity, and strapped in to partner with one of the box office blockbuster guaranteed hits of the summer.  In this blog, Hollywood Branded will explore the top brand partnerships with Deadpool 2, and how out-of-the-comic panel thinking made each campaign memorable...



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    Topics: Digital Marketing, Strategic Partnerships, Social Media Strategy, Creative Content

    4 Do's And Don'ts Of Marketing To Gen Z

    Posted by Bree Bregman on June 7, 2018 at 1:02 PM

    What Brands Need To Know To Maximize Success

    It seems like it was only yesterday that brands were fixated on studying the Millennial generation and what influenced their purchasing behaviors. With Millennials being the most researched generation to have ever been born, it’s likely you actually were studying them yesterday. These individuals, also referred to as Generation Y, captured the attention of marketers and brands across the globe, and for good reason. Understanding this diverse group of young adults would be the key to creating a sustainable, long term business model fit for the future. Right?

    Actually, focus too much on Millennials and you might not realize that the next generation is already making a notable impact on the market. A common misconception that many brands are under the impression of is that Generation Z is still young and financially supported, and therefore lacking serious buying power. But the oldest GenZers just graduated from college, and by 2020 they are expected to account for 40% of all consumers. That number is staggering. In this blog, Hollywood Branded explores the iGeneration, and provide's a list of four dos and don'ts of marketing to Gen Z.



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    Topics: Social Influencers, Social Media Strategy

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