Big Brands Use Big Celebrity Personalities To Tout Brand Image

Brands that have been around for years often look to big celebrities to add a little boost to their image. While the Peyton brothers have been DirecTV spokesmen for years, Peyton's retirement has offered a unique opportunity for funny TV spots. And Hefty and T-Mobile turn to celebrities they've never used before to make audiences laugh.

Hollywood Branded looks at some of the latest celebrity endorsement ads including John Cena, Nicki Minaj and Peyton Manning.

We All Recognize Celebrities In Commercials - But Do We Recognize Their Voices?

Celebrities endorsements have been around for as long as there have been celebrities and brands. And since the invention of television, these celebrities have been on your screen selling everything from soda to cars to political candidates. And for good reason - celebrity endorsements are proven to work.

And it's not just their image - celebrity voices can be just as powerful. And while you may not have realized some of these celebs voiced the commercials they're in, your subconscience recognizes their voices... and you may be surprised at who they actually are.   In this blog, Hollywood Branded looks at celebrity endorsement ads for 5 celebrities whose voices are used to sell brands.

Creating Your Own Content - Or Letting Someone Else Do It

Today, one of the best ways to reach a hyper engaged audience is by having your brand be embedded in the social media content your targeted consumer views throughout the day.  One option all brands should be exploring is creating their own content – but the reality is what you produce will only be shared within your own social universe.

So what’s a brand to do if they want to reach new viewers and potential purchasers?  Partner with someone else who already has the market cornered.  There are several options – you can work with a blogger to have your product reviewed and written about; or develop a relationship with a social influencer to have your brand incorporated into a photo, gif or video.  Or a third option is to work with a content producer and digital platform to have your logo and brand become part of the content they are creating AND distributing. 

In this blog Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite content producers are to work with.

It's The Time Of Year When The Stars Shine The Brightest

It's never to early to start planning your brand's approach to awards season.  Over the next few months, the world's biggest stars will convene to celebrate the best of the best from music to movies to television and more. 

Awards season is a great opportunity for your brand to get involved with event activations, sponsorships, and celebrity gift bags as well as celebrating past product placement that is again in the spotlight in a nominated show or movie. In this blog, Hollywood Branded gives you the scoop on the upcoming awards season and opportunities to get your brand involved.

Brands Who Have Partnered With Kourtney Kardashian

The Kardashian/Jenner sister with the least branded social media post action is Kourtney Kardashian.  And in truth, it's a lot less than her sisters.  But then again, she has a lot less followers than they do too.  Only 45+ million after all.  

Alternatively, Kourtney Kardashian may post just as frequently as her clan, but just takes the posts down faster.  In this blog, Hollywood Branded provides a brand guide to Kourtney Kardashian Instagram posts and shares examples of these fee based posts for brands to learn from.

Red carpet season is upon us - it starts in September with the Emmy's, and continues through February's Oscars.  And even in between, celebrities walk one red carpet or another almost every day of the year promoting a movie release, a charity event or a brand launch.  

But what happens when a celebrity says "ENOUGH" and vows off the red carpet and press? In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by The Associated Press on how a celebrity's brand is affected by not walking the red carpet or participating in supporting their projects through press opportunities.

Brands Who Have Partnered With Khloe Kardashian

The youngest Kardashian sister is starting to make her mark with Instagram brands. And to us, she seems like she's doing it the right way by marking them as #ad or #sponsored. Which is probably a good idea since the Kardashian/Jenner clan seems to be under the microscope while the FTC is breathing down their necks to take down their old sponsored Instagram photos that aren't marked as advertisements. If there are any still up (they remove them.) You can read our article on the matter here.

But like her fellow sisters this Kardashian has taken it upon herself to stick to what she knows by offering branded material on her Instagram that reflects her outlook on life and the beauty industry. In this blog, Hollywood Branded provides a brand's guide to Khloe Kardashian Instagram posts and shares examples of these fee based posts for brands to learn from.

How Streaming Services Are Luring In Big Names To Make Hollywood Movies

Streaming services have been the biggest thing to happen to the entertainment industry since cable television. This year, Netflix has 54 Emmy nominations, behind only HBO and FX. Amazon racked up 12 noms and Hulu broke into the scene with 2. And the potential for SVOD is UNLIMITED.  

There are no prime time restrictions of hourly programming.  And new releases can occur on a weekly - or even daily - basis, with viewing consumption based on how the viewer wants to watch.  And seeing such success with series has led the streaming services to look even bigger - to feature length films with A-list casting and directors. In this blog, Hollywood Branded looks at the rise of feature films released by streaming services and product placement opportunities for your brand.

One Brand's Mistake Turned Into A Big Win For Their Competition

Everyone knows the massive empire the Kardashian/Jenner clan has built. With billions of followers across all social media platforms, there is nothing a member of the family does without the entire world seeing it.  Including the positives... and the negatives.

And that also means the world is made aware - in a social media heart beat - when a company gets on the wrong side of of the clan.  In this blog, Hollywood Branded takes a look at how one brand swooped in to get an incredible celebrity endorsement from Kendall Jenner and how your brand can take advantage of similar opportunities.

Regular YouTube viewers often see sponsored videos from clothing, makeup, and even food companies. Recently, a new industry has been dominating the YouTube Space.  The mobile game app.

These are typically free to play apps, which make money from enhanced game levels or in-game purchases.  But before they can start raking in the dollars, they want to to be loaded onto every phone in town.  And they can help do that through influencers.   In this blog, Hollywood Branded looks how one brand category has leveraged social influencers to major sales success and how they’re changing the influencer marketing game.

Brands Who Have Partnered With Kendall Jenner

Making Sales Happen With Talk Shows

National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker.  Brands obtain major cache from the implied celebrity endorsement from the show's hosts,  and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.  

However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing.  In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!

How Old Classics Turned Into Live Action Blockbusters Are A Brand Partnership Goldmine 

If The Jungle Book showed us anything in May, it's that people LOVE seeing their childhood favorites reimagined on the big screen - in live-action. With successes as well in Cinderella and Alice In Wonderland, Disney has a full-slate of movie remakes coming up.

Although you won't find many product placement opportunities in the Beast's castle or the Mad Hatter's tea party, these films open up a huge world of opportunity for brands looking to do licensing deals or promotional partnerships.  In this blog, Hollywood Branded has your ultimate list of all upcoming Disney classics being remade into live-action films, and how your brand can leverage these family friendly partnership opportunities. 

New Shows & Returning TV Show Dates

Snapchat's Most Recent Update And How To Use It To Your Brand's Advantage

Snapchat, perhaps currently the most popular social media platform - or at least the most talked about - has updated itself once again, proving the company and app ever-innovative and increasing our reliance on it.  

With the new "Memories" feature, users can upload favorite snaps they've saved from the past to their stories, share memories with fellow Snapchat users, and save photos for later.  Which is a major move - as the platform originally only let you see content from the last 24 hours - or up to 2x for a single snap.  In this blog, Hollywood Branded explains how Snapchat "Memories" works, and how to use it to improve your brand's social media marketing.