General Benefits of Product Placement For Brands
Our agency is often asked by reporters - and brands - what benefits exist for brands who participate in an active Product Placement program. Our response to that question is that there are so many benefits, that after twenty years of being immersed in this field, it still astonishes us that EVERY brand doesn't pursue this affordable celebrity marketing platform.
Yet despite some of the biggest brands in the world so strongly believing in Product Placement - brands like Apple and Beats, GM, Ford, Coke, Chevrolet, Mercedes, Pepsi, HP, Samsung, Starbucks all have active Product Placement programs - that they have created entire teams to support the programs. And yet it is a somewhat elusive-to-many marketing practice to many brand marketers. In this blog, Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.