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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

3 Tips To Make Your Brand Appealing To Top Social Media Influencers

Posted by Hollywood Branded Inc. on April 28, 2017 at 7:02 AM

TOPICS | Celebrity Initiative, Social Media Strategy, Digital Marketing


How To Draw Today's Top Influencers Toward Your Brand

Social influencers are the celebrities of the younger generations. Much more accessible, these celebs appeal to today's youth and millennials through social media, sharing their experiences and coming off as very relatable.   Even more so than 'true' celebrities, social influencer followers look to them for fashion cues, ideas and good taste.

Getting involved with an influencer can be an incredibly smart marketing move for your brand, spreading knowledge of your product to a new audience. However, having a top notch relationship with an influencer that loves working with you is what is going to take that endorsement to the next level. In this blog, Hollywood Branded provides you 3 tips to make your brand appealing to top social influencers and get more consumer attention.

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The World Of The Fast and The Furious Franchise and Brand Partnerships

Posted by Hollywood Branded Inc. on April 27, 2017 at 10:48 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Why The Fast And Furious Franchise Is Perfect for Branding. 

Franchise films are certainly a popular trend in Hollywood these days, with 2017 already leveraging the practice of releasing franchise film releases, with Logan, Kong Skull Island and Fifty Shades Darker. Among the most highly anticipated of the franchise returns for this year was The Fate of the Furious, the eighth film in The Fast and The Furious franchise. 

With its perfect blend of fast cars, action packed scenes and an A-list cast it is no surprise that the franchise has been so appealing to audiences. In this blog, Hollywood Branded looks at how The Fast and The Furious franchise became the mammoth blockbuster moneymaker that it is, and how the film continues to be an ideal fit for many brands. 

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Podcast Episode 8: How To Detect Fake Influencer Followers On Instagram [Infographic]

Posted by Hollywood Branded Inc. on April 26, 2017 at 11:32 AM

TOPICS | Celebrity Initiative, Social Media Strategy


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded's CEO, Stacy Jones, shares 5 easy ways to detect fake influencer follower on Instagram. 

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GE Harnesses The Power Of A New Kind Of Celebrity Endorsement Ad

Posted by Hollywood Branded Inc. on April 25, 2017 at 1:27 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Creative Content


How General Electric Is Renovating The Idea Of Celebrity

GE has always had some great entertainment marketing strategies that set them apart from the competition - for example, their partnership with Jimmy Fallon to produce their branded content, which we wrote about in: "Fallonventions" featuring young inventors on the late night host's program. 

What is most valuable about GE's latest ad is that they are tapping into the general feeling of society right now at at time of social unrest.  In this blog, Hollywood Branded looks at how GE is renovating the idea of the celebrity endorsement ad - and what maybe should really make a person a celebrity.

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How To #4: 9 Steps To Using The Beat Of Music Marketing To Increase Sales

Posted by Hollywood Branded Inc. on April 24, 2017 at 9:40 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Music Marketing Is Not For Kids

Think music videos and artist brand partnerships are just for kids? While it is often assumed that tweens and teens are the predominant target group, this is a huge misconception. In actuality, the 45+ age group is the largest music buying demographic.

Turns out you may want to reconsider marketing opportunities with one of the highest ROI’s available in the world of entertainment marketing – and daresay, advertising in general.  In this blog, Hollywood Branded looks at how brands can best harness the power of music.

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Podcast Episode 7: 3 Steps For Planning A Product Placement Strategy

Posted by Hollywood Branded Inc. on April 21, 2017 at 2:59 PM

TOPICS | Branded Content & Integration

Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded will talk about 3 important steps for planning a product placement strategy for your brand's succes.

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Why Brands Seeking Adult Demos Should Partner With Deadpool 2

Posted by Hollywood Branded Inc. on April 20, 2017 at 8:16 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

Who Will Win The Deadpool

One of our new favorite bad boys (and sometimes good boy), Deadpool has taken the world by storm. Men want to be him, and women want to be with him. And with the second installment of the funny action packed film filming soon, brands who are open to an edgy adult audience might want to consider partnership with the sarcastic Wade Wilson.

This film franchise is hilarious to many adults, but what people don't necessarily see are the opportunities Deadpool has to offer for brands. With his originality and arrogance, Wade Wilson aka Deadpool has earned the title of being the most playful superhero in the Marvel Universe. In this blog, Hollywood Branded explains why sarcastic and edgy Wade Wilson from Marvel's Deadpool may be a great opportunity for brands seeking adult demos. 

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Van Heusen Taps Classic Hollywood Celebrity Movie Clip Licensing For New Ad

Posted by Hollywood Branded Inc. on April 19, 2017 at 7:47 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content


How The Brand Uses Movie Moves To Sell A Shirt

You may not hear about Van Heusen as much as other brands these days, but they're a big deal. The huge company owns such brands as Tommy Hilfiger and MICHAEL Michael Kors. And most of the time, their marketing is spent on the brands they own.

However, their latest spot caught our eye with the use of an old Hollywood staple, taking us down movie memory lane. In this blog, Hollywood Branded takes a look at how Van Heusen's new ad makes perfect use of classic Hollywood celebrity movie clip licensing endorsements.

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Three Types Of Influencer Marketing Related Businesses

Posted by Hollywood Branded Inc. on April 18, 2017 at 6:48 AM

TOPICS | Celebrity Initiative, Social Media Strategy

Influencer Marketing Has Created New Business Needs

In the last few years, influencers have become one of the most talked about topics in the marketing world. Influencers and the potential for their content marketing abilities have steadily risen to the top of every brand marketer’s radar. According to a recent survey, 84% of marketers plan on executing at least one influencer marketing campaign in 2017. Why? Because influencer marketing allows a brand to get feedback from consumers that are likely already paying attention to brand related content. 

Like any new industry, there are several ancillary businesses that have begun popping up to support the influencer craze. In this blog, Hollywood Branded explores three (3) types of influencer marketing related businesses that have been created, driven by the need to manage this new business arena. 

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Why Major Filmmakers Are Choosing TV - And Why Stars Are Following

Posted by Hollywood Branded Inc. on April 17, 2017 at 9:09 AM

TOPICS | Branded Content & Integration


So Much Content... Still The Same Number Of Viewers

Cable.  Network TV.  Streaming Video On Demand.  There are so many content options now available and cord cutting has become a standard as TV's come with "Smart" components make it super easy to watch streaming content. Movies audiences themselves are declining, with viewers choosing the easy path of watching content at home, with exception of major stunt and special effect films that just play better on a big screen.  

With the loss of viewers, production companies are developing stringent criteria for making feature film. If the script lacks major explosions, extensive CGI or top of the line A-list cast, the script is unlikely to make it to the big screen. Which leaves producers one option:  find another way to show and share their content.   In this blog, Hollywood Branded explores the reasons why actors and filmmakers alike are choosing to produce content for television, video on demand and streaming services and why it matters to brands.

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How To #30: 8 Step Guide On How Much To Spend On Social Influencer Marketing

Posted by Hollywood Branded Inc. on April 16, 2017 at 4:34 PM

TOPICS | Celebrity Initiative, Social Media Strategy, Marketing Best Practices

The Question Asked By Brands & Agencies Alike

75% of brands use influencer marketing.  For brands starting to delve into the world of social influencer marketing, there are a lot of unknowns. The idea is exciting but it also can cause confusion when creating the budget as there are no actual official guidelines - to any of it. Bigger influencers can have big (and we mean BIG) starting base rates. So it's high risk.  

And it can be hard to know if it is worth the money, and what exactly you will be getting out of it. Besides of course being on their social media page.   In this blog, Hollywood Branded shares 8 insider tips on how much to spend on social influencers - to make sure you’re spending your marketing money wisely.

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Podcast Episode 6:  Steps For Successful Celebrity Event Invites  [Infographic]

Posted by Hollywood Branded Inc. on April 14, 2017 at 11:55 AM

TOPICS | Celebrity Initiative, Event Activations


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Hollywood Branded unlocks the 6 untapped secrets to create a successful celebrity driven event,  and the impact of celebrity partnerships with consumers. 

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Why Cinematic Universe Storylines Are Increasingly Popular For Studios And Brands

Posted by Hollywood Branded Inc. on April 13, 2017 at 7:27 AM

TOPICS | Branded Content & Integration, Behind-The-Sign Of Hollywood


Never Ending Stories: The Cinematic Universe

There is no doubt that today’s cinema is filled with interconnecting stories and characters, often as a way for studios to lessen financial risk, as franchise films almost guarantee success. While franchise films have been in existence for decades, the "cinematic universe" of characters found in Marvel and DC Comics truly marks the evolution of the franchise film. 

The trend started with films like Ironman and The Avengers and has spread to SpidermanBatman, and Superman and beyond... where cameos of famous super villains and heroes making cameo and crossover appearances.  And the trend is only growing. In this blog, Hollywood Branded discusses the history and potential of cinematic universes for product placement, and why it guarantees such a tuned-in and engaged audience. 

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Geico & Guardians Of The Galaxy Team Up For Unexpected Celebrity Endorsement Campaign

Posted by Hollywood Branded Inc. on April 12, 2017 at 7:51 AM

TOPICS | Celebrity Initiative, Creative Content


How Geico's Gecko Can Save You And Your Money

Geico's marketing strategy has always been lauded for its humor and creativity, specifically with their reptilian spokesperson who sports an Aussie accent. And Geico is no stranger to entertainment marketing. During the Vikings season 4 premiere, "It's What You Do" their spot featured a viking-themed story. And even Elmer Fudd made an appearance in an ad once as well.

In their latest ad campaign, Geico steps it up a notch by partnering with Guardians of the Galaxy vol. 2. The much anticipated-film lends Geico's gecko a friend to play with - the widely adored Groot. In this blog, Hollywood Branded looks at the partnership between Geico and Guardians of the Galaxy and how an unexpected cameo makes for a brilliant celebrity endorsement ad.

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Stellar Product Placement: Ben And Jerry's Ice Cream Stars In Deadpool Teaser

Posted by Hollywood Branded Inc. on April 10, 2017 at 9:16 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Digital Marketing


How The Ice Cream Company Scored A Spot In The New Ad

Deadpool was more than just the surprise hit of 2016. The movie grossed over $750 million worldwide and broke records for both R-rated movies and movies opening on President's Day weekend. It also breathed new life into a trend of superhero movies that were starting to all blur together.

Because of its wild, runaway success, its sequel is highly anticipated, and the teaser trailer seems to prove the sequel will do the irreverent original film justice. And the viral teaser also included an incredibly spot-on cameo for Ben and Jerry's ice cream. In this blog, Hollywood Branded takes a peek at the new Deadpool teaser and how it is a huge product placement win for Ben and Jerry's brand image.

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A Video Guide To The Basics Of How Product Placement Works

Posted by Hollywood Branded Inc. on April 9, 2017 at 9:20 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


The Behind The Scenes Secrets

Our agency gets asked ona daily basis about the ins and outs of how to make a product placement program work.  To help with the explanation, we've created two short animated videos which answer most questions brands have about how this marketing practice works, what brand categories it works for, and the results brand marketers typically see.

So grab a box of popcorn and your favorite movie candies, take a seat and get ready to learn!  In this blog, Hollywood Branded shares a video guide to the basics of how product placement works to engage consumers - and drive new business sales!

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The “Kendall Jenner Pepsi Ad”: Politically Charged Advertisement Backlash

Posted by Hollywood Branded Inc. on April 7, 2017 at 3:59 PM

TOPICS | Celebrity Initiative, Creative Content

How To Avoid Backlash While Making A Statement

We are living in a time when popular and political culture have become so closely related the two topics create more and more overlap with every passing day. Really, it’s no wonder most advertisements and the brands whom they represent are taking a stance on the latest issues facing not only the United States, but the world as well.

In the wake of the most recent public discourse extravaganza dubbed “The Kendall Jenner Pepsi Ad”, In this blog, Hollywood Branded explores the impact of politically charged advertisements in popular culture, and how to effectively showcase your brand without the backlash.

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Podcast Episode 5:  4 Product Placement Myths [Infographic]

Posted by Hollywood Branded Inc. on April 6, 2017 at 7:56 AM

TOPICS | Branded Content & Integration


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy Jones reveals the easiest way to start getting your brand on screen, and why you should not fall for 4 common myths.

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No Shame In The Game For Kevin Hart In His Celebrity Endorsement Ad

Posted by Hollywood Branded Inc. on April 5, 2017 at 11:32 PM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


How The Comedian Is Wooing Audiences In Tommy John Underwear

Often celebrity endorsements are subtle, practiced or passing. And while celebrity endorsement ads are proven to be extremely effective at engaging consumers - or at least getting some extra love and attention by them, it is particularly eye-catching when a celebrity goes all out for a particular brand.

Kevin Hart is famously funny and over-the-top, which makes him the perfect celebrity face for Canadian underwear company Tommy John. In this blog, Hollywood Branded examines Kevin Hart's new celebrity endorsement ad and partnership with Tommy John underwear.

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Twitter To Enter Digital Content Marketing

Posted by Hollywood Branded Inc. on April 3, 2017 at 7:52 AM

TOPICS | Branded Content & Integration, Digital Marketing


How The Social Media Platform Plans To Adapt

Twitter is the latest media giant to enter the digital video world, attempting to breathe new life into their company. And new ad dollars.  In a recent announcement, the social media platform let the world know it plans to increase digital video content by announcing its inclusion in the Digital Content Newfronts 2017.

For a company looking to stay fresh with both their content and their marketing, this is a smart move for Twitter. Especially as the younger generations have been abandoning the platform in favor of Instagram and Snapchat.  In this blog, Hollywood Branded looks at Twitter's entrance into the digital video content trend and what that means for the social media platform.

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How We Watch TV Is Changing - Tips For Brand Advertisers To Take Advantage

Posted by Hollywood Branded Inc. on April 1, 2017 at 9:15 AM

TOPICS | Branded Content & Integration, Creative Content


So What Does That Mean For Brands Who Advertise?

Based on a new study, 73% of US consumers admit to binge-watching TV - an average of a whopping 6 episodes per session! This means more and more content than ever is reaching more viewers than ever - without commercials. Which makes it hard for brands to advertise. Or does it?

Because of the rise of binge-watching behavior, brand marketers should be ever on the lookout on how to improve their entertainment marketing strategy. In this blog, Hollywood Branded looks at how we watch TV through binge-watching and shares tips for brand advertisers to take advantage of the way we consume media.

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Victoria Beckham & Target: Hollywood's New Celebrity Partnership

Posted by Hollywood Branded Inc. on March 30, 2017 at 7:02 AM

TOPICS | Celebrity Initiative, Creative Content


How The Retail Giant Partners With Posh Spice On A New Line

Target has a long history of partnering with celebrities to create lines across beauty, fashion and home goods.   Target, fresh off their Grammy's partnership with Carly Rae Jepsen and Lil Yachty, has partnered with one of today's most seemingly unattainable celebrities: Victoria Beckham. 

The busy business mogul, model and mother has created her own designer line at Target who has created an ad campaign around the celebrity.  In this blog, Hollywood Branded takes a look at the latest celebrity partnership between Target and Victoria Beckham and the campaign being built around Beckham's new line.

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Podcast EP 4: How To Have A Successful Celebrity Event Activation [Infographic]

Posted by Hollywood Branded Inc. on March 29, 2017 at 9:56 PM

TOPICS | Event Activations


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy discusses additional steps a brand manager needs to take to have a successful celebrity event activation, ensuring the brand receives everything it needs from the experience. And check out our infographic!

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How To Choose The Right Platform For An Influencer Campaign

Posted by Hollywood Branded Inc. on March 28, 2017 at 8:48 AM

TOPICS | Celebrity Initiative, Social Media Strategy


The Pros And Cons Of Three Of The Most Popular Platforms

Deciding whether or not to implement influencer marketing into your marketing strategy is only the first step. As a brand marketer, you must figure out several other components of the campaign, including the type of influencer(s) to use, their scope of work and most importantly, the platform through which you plan to run the campaign on.

The platform on which a campaign is run is a very important factor in determining whether or not the campaign will be successful. The content created and put out by influencers must flow seamlessly with the platform or the campaign is at risk of failure. Fortunately, there are several different options to choose from, each of which have their own positives and negatives. In this blog, Hollywood Branded discusses how to choose the right platform for an influencer campaign, while exploring the pros and cons of the (3) three leading social media channel options.

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Case Study On How Movie Product Placement Sells A Brand

Posted by Hollywood Branded Inc. on March 27, 2017 at 7:11 AM

TOPICS | Branded Content & Integration, Strategic Partnerships


Chevrolet's Transformation Through Brand Integration

With the fifth installment of the widely popular Transformers franchise set to hit theaters June 2017, fans and dealerships alike are gearing up for the release date - not only for the movie, but also for Camaro sales. Take a walk down any dealership lane with a child and they’ll be the first to point out the ‘Bumblebee’ Camaro on display, and the enthusiasm only grows among those with a drivers license.

But how did a muscle car gain such incredible popularity that it’s become a household name?  And how did a movie make such a major impact to the overall design and future of a dying car by making it the 'Bumblebee" Camaro?  In this blog, Hollywood Branded shares how movie product placement sells a brand, with the case study of Chevrolet’s Transformers Camaro transformation.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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