Hollywood Branded Blog

How To #28: 7 Ways To Use Product Placement Assets To Amplify Success On Screen

Posted by Hollywood Branded Inc. on Aug 24, 2016 6:30:00 PM


The Benefits Of Product Placement Don't End After Airing

Seeing a brand in your favorite television show in an organic product placement is proven to affect buyer's decisions and opinions of that brand. However, if the brand that is featured just leaves all the work to the subliminal messaging power of product placement, they could be missing out on massive untapped potential once they have access to those assets.

In this blog, we take a look at some of our clients' most successful repurposing of their product placement and how expanding assets into the social sphere can help a brand take full advantage of their product placement strategy.

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Topics: Brand Integration, Social Media Strategy

Behind The Scenes Of Creating A Branded Product Placement Partnership

Posted by Hollywood Branded Inc. on Aug 22, 2016 7:52:32 AM


The 1, 2, 3s Of Making A Partnership

What brand doesn’t want to see their logo on the big screen or TV, see their product being used by a leading actor or hear their brand name spoken during a scene?  If you can name a brand who doesn’t, then our hats are off to you, as we don’t know of many.  But the bigger question is, which brands are willing to pay for these types of exposures?  And to commit to building a long term strategic program.

Regardless if a brand is paying the salary for their own team point to build relationships or working with a product placement agency, there is an additional product commitment and a time commitment required.  And often, unless that contact point is really good, there is also going to be the potential of having a fee to pay.  In this blog, Hollywood Branded shows you the STEP BY STEP process of one of our most recent brand success stories – that was obtained with no fee – and how it was built upon to become a robust marketing partnership.    

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Topics: Brand Integration, Strategic Partnerships

Influencer Marketing Cheat Sheet [Infographic]

Posted by Hollywood Branded Inc. on Aug 20, 2016 9:30:00 AM


Who Is An Influencer

When a brand marketer calls our agency and says they want to do 'celebrity influencer partnerships' we know what they likely want as a result of a social influencer campaign - but often times what they think they are asking for isn't actually it.

Today, there is a very fine line nowadays between 'celebrity' and just 'a big-deal social influencer.'  But a very different deliverable is achieved based on who you work with.  In this blog post Hollywood Branded shares an infographic cheat sheet prepared by Jason Quey of The Storyteller Marketer, and our insights on choosing the influencer you want to work with - really.

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Topics: Celebrity Initiative, Social Media Strategy

Hiring Celebrity Endorsers As Brand Creative Directors

Posted by Hollywood Branded Inc. on Aug 19, 2016 6:00:20 PM


How Brand Ambassadors Take A Hands-On Approach To Their Partnerships

We see celebrities endorsing products every day, and know it works. It's a proven fact supported by marketers and their agencies alike with hard data. However there are times when a celebrity goes beyond just endorsing a product and takes an active interest in the company.

While often this includes investing money in the company, like the stars in our celebrity investor blog post, other times the brand will give the celebrity a fair amount of creative control of the campaign.  Or at least the perception of control and a big title to go along with it. In this blog, Hollywood Branded examines the new trend of celebrity endorsers becoming Creative Directors of the campaigns they are in and how it positively affects the brand's image.

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Topics: Celebrity Initiative, Creative Content

Celebrity Endorsements And Political Candidates

Posted by Hollywood Branded Inc. on Aug 15, 2016 8:30:00 AM


Hollywood Stars Weigh In On The 2016 Political Race

It's political season - which means that everywhere you turn someone is discussing the race, the candidates, and who they believe will be the best leader for our country.  And Hollywood very much so is part of this action.  

Which celebrity endorses which candidate is a very important part of politic campaigning.  And that is truly what it is - a celebrity endorsement.  Brands know the value of having a familiar face in their advertising material, and political candidates do too.  In this blog, Hollywood Branded looks at each of the major political players for the 2016 Presidency, present and in the primaries, and which celebrities support them.

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Topics: Celebrity Initiative

12 Step Brand Guide To Post About The Olympics And Not Get Sued

Posted by Hollywood Branded Inc. on Aug 13, 2016 10:34:20 AM


 


It Is Illegal To Post About The Olympics If You Aren’t A Sponsor

Every four years, the biggest and most talked about event of the summer around the world unfolds – the Olympic Games.   People all over the world watch as the best athletes compete and root for their country to win. And they post, tweet snap and hashtag across their social media world.    

The Olympic Games are the perfect platform for brands to connect to a global audience, but unless the brand is one of the official sponsors of the games, there is very little you can post without official approval via a letter from International Olympic Committee (IOC)… and it won’t be a thank you for spreading the word.  In this blog Hollywood Branded shares 12 steps for brands to take to be able to legally share their love and support of the Olympic games to their fan base.

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Topics: Celebrity Initiative, Event Activations, Social Media Strategy, Sports Marketing

How To #12: 6 Steps To Create A Celebrity Social Media Campaign

Posted by Hollywood Branded Inc. on Aug 11, 2016 3:08:21 PM

Keeping Consumers Engaged

Being a brand manager or owner is now even more difficult since social media was added to the marketing mix. The number of digital advertising options rises daily, and keeping up with what actually engages the consumer - and leads to sales - is a hard trick to master.  In fact, it's like trying to capture smoke.

As soon as you jump onto one social media plaform, another one emerges that you 'have' to do if you want to compete.  And another. And another.  It's a vicious never ending cycle.  And it all takes a tremendous amount of time to do yourself or money to do with help.  And then there is the social media influencer - that individual who might bring your brand a pot of gold.  If you do it right.  And get lucky.  In this blog Hollywood Branded outlines 6 steps to help you have that chance of making luck turn into reality as you traverse the mine field of social influencer planning to land on the right side of a winning campaign.

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Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices

Olympics Celebrity Endorsement Ads

Posted by Hollywood Branded Inc. on Aug 10, 2016 12:00:00 PM


How The World's Biggest Athletic Event Is A Perfect Opportunity For Brands

If you're like us, you've been glued to the television watching nations from around the world compete for the famed Olympic medals in Rio De Janeiro. With around-the-clock coverage, you can tune in at any point in the day to watch the games - and the inevitable commercial breaks which primarily center around Olympic atheletic celebrities of past and present.  

But here's an interesting fact - if a brand is not an Official Partner to the Olympics, at the cost of millions upon millions of dollars - then it is illegal to have a current Olympic athlete featured in the commercial spot.  Or even a social media post.  In this blog, Hollywood Branded takes a look at how Olympic atheletes take center stage in celebrity endorsement ads featured during the 2016 Rio De Janeiro Olympic Games.

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Topics: Celebrity Initiative, Social Media Strategy, Sports Marketing

How Brands Go 'Beyond' With Futuristic Star Trek Product Placement

Posted by Hollywood Branded Inc. on Aug 8, 2016 11:00:00 AM


A Futuristic Brand Integration That Caught Viewers' Attention

The Star Trek world of TV shows and movies has never been known for grandiose over the top product placement. In fact, very few brands have had the opportunity to be integrated into the wildly popular franchise series.   Primarily because the series is set in the future.

Yet, in the latest film in the saga, Star Trek: Beyond, a bottle of Glenfiddich scotch whiskey is clearly seen in one scene.  In this blog, Hollywood Branded takes a look at Glenfiddich's product placement in Star Trek and how other brands can take advantage to futurize their products for on screen starring roles.

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Topics: Brand Integration

Celebrities Do Not Write Their Own Instagram Posts

Posted by Hollywood Branded Inc. on Aug 8, 2016 1:56:56 AM


Did They Actually Like My Pic!?

So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  

In fact... there is a little something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  Instead, most celebrities outsource to agencies and managers to assist them in what can be a full time job.  In this blog, Hollywood Branded takes a look at the heartbreaking reality to some that celebrities do not actually run their own Instagram accounts.

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Topics: Celebrity Initiative, Social Media Strategy

How Much Kim Kardashian Charges For An Instagram Post

Posted by Hollywood Branded Inc. on Aug 3, 2016 7:54:00 PM


The Queen of Selfies: Kim Kardashian West

One of the most requested celebrity social media influencers for brands is… drum roll please… Kim Kardashian! At least until the brand learns that it will cost more than $250k for a single post. Some brand categories – diet teas, hair products, and vitamins which can be purchase online – get major traction in immediate sales from brand partnerships with social influencers. Others just get what any other typical form of advertising brings – awareness, which may eventually lead to sales.

However, Kim Kardashian, like all of the Kardashians in general, is the leading influencer online for social media posts. She knows what shes doing and how to capture an audience. In this blog, Hollywood Branded looks at recent fee driven branded Instagram posts by Kim Kardashian and why brands clamor to partner with the Queen of Selfies.

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Topics: Celebrity Initiative, Social Media Strategy

How Brand Marketing Won Big At Comic Con

Posted by Hollywood Branded Inc. on Aug 2, 2016 12:00:00 PM


Brands Are Leveraging Geek Cred To Market Themselves - And It's Working

Comic-Con, or rather the San Diego Comic-Con International is the yearly gathering to celebrate entertainment and comic contributions to art and culture. Known famously for its attendee's extravagant costumes paying tribute to comic-book, video game, and TV show characters (called Cosplay), the convention also features exhibitions, panels, and of course brands.

From exclusive releases of footage from upcoming films such as Doctor Strange and Wonder Woman, to activations with various brands, it is clear that with great attention comes great marketing power. And with great marketing power comes great responsibility.  In this blog, Hollywood Branded examines the way brand marketing has been leveraged at Comic-Con and how those brands grab consumers' attention at the convention.

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Topics: Celebrity Initiative, Strategic Partnerships

Political Celebrities - The Surprising Marketing Success For Fashion

Posted by Hollywood Branded Inc. on Aug 1, 2016 9:30:00 AM


How The Women Dominating The News Are Catching Consumers' Attention

No matter which direction your political opinion swings, you have undoubtedly seen politcal figures like Michelle Obama and newly minted Ivanka Trump everywhere this political season.

And perhaps not surprisingly, these women have significant pull over consumers' buying habits - even as much as (if not more than) Hollywood stars.  In this blog, Hollywood Branded takes a look at how political celebrities like Ivanka Trump and Michelle Obama have sway over consumers' retail purchasing habits.

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Topics: Celebrity Initiative, Public Relations

How To #22:  6 Steps To Make Blogger Partnerships Work For Your Brand

Posted by Hollywood Branded Inc. on Jul 28, 2016 6:40:00 PM

Turning The Written Word Into Sales

To generate awareness, engagement, and ultimately sales, an integrated online campaign yields the strongest results.  Which means leveraging bloggers and social media influencers.   The importance of social media, email marketing and website content to create a brand presence are understood by most brand managers. However, with social media, impressions – “Likes,” favorite posts, comments - don’t necessarily mean converted sales.

It is proven that consumers must trust the content as well as the creator of the content. Partnering with a strategic source that is trusted by the target demo is necessary to engage a potentially large, loyal, and enthusiastic audience.  In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brand marketers.

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Topics: Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Visiting The Scene: How Entertainment Marketing Drives Tourism

Posted by Hollywood Branded Inc. on Jul 27, 2016 4:00:00 PM


Real-Life Locations From Your Favorite Movies And TV Shows

At King's Cross station, just between platforms nine and ten, stands a crowd of people. Upon nearing, you could make out what they were all waiting in line to take a picture with - Platform 9 and 3/4 of Harry Potter fame.  The place where all Hogwarts students must pass through the wall to reach the Hogwarts Express is a must-do on the list on many people's list when in Europe - a list created from the locales of  favorite movies, television shows and books.

As is 221B Baker Street (the residence of Sherlock Holmes), the arena where Ben-Hur was filmed, and the Bruges bell tower. In fact, an entire trip can be made based around favorite movie moments.  In this blog, Hollywood Branded looks at how entertainment marketing drives tourism as we look at real-life locations you can visit from your favorite movies and TV shows.

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Topics: Brand Integration

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Engage Your Consumers

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity Endorsement
  • Strategic Partnerships

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.