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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

5 Ways Brand Marketers Secure Product Placement To Increase Sales

Posted by Stacy Jones on October 16, 2017 at 11:11 AM

TOPICS | Branded Content & Integration

Why Brands Secure Product Placement

When developing a product placement strategy to increase sales or raise brand awareness, it is important for the brand to figure out what their goals are. Ask yourself, what do you want? Is it a single brand integration that will be supported by co-branded media, a retail campaign PR and social media? Or, is the idea to create a number of strong product placements to engage consumers and assist with brand awareness and sales.

Knowing your goal will drive the overall options to leverage for exposure.  In this blog post, Hollywood Branded shares 5 ways brand marketers can secure product placement to increase sales.

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Companies Get Massive Brand Recognition With SNL Product Placement Parody Fun

Posted by Alexis Tawater-Tiedemann on October 13, 2017 at 9:40 AM

TOPICS | Celebrity Initiative, Strategic Partnerships, Creative Content, Digital Marketing


America's Favorite Sketch Comedy Can Be A Brand Marketer's Dream Come True

SNL has become one of America's favorite pastimes. Whether it makes light of heavy political times or parodies the latest movies, the show continues to be a fan favorite and took home nine Emmys in the 2017 award ceremony, proving they are still incredibly relevant.

For as long as the show has been around, it has been making parodies of pop culture, celebrities and of course advertising. In this blog, Hollywood Branded looks at the top 5 times SNL Product Placement parody of popular advertisements and how it leads to massive brand recognition.

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7 Steps To Increase Brand Sales With A Product Placement Company

Posted by Stacy Jones on October 12, 2017 at 12:29 PM

TOPICS | Branded Content & Integration


Optimizing (Not Guaranteeing) Product Placement Opportunities

When working on product placement integration people often ask us what the best ways are to make sure success is GUARANTEED.  But things happen. Final edits can preclude a scene from being included.  A camera angle can be just a little off.  The brand's label could be turned away from the camera. 

Sometimes it's going to be beyond your control.  But there are ways you can help make success happen.  In this blog, Hollywood Branded shares 7 steps to increase brand sales with a product placement company or for brands doing it themselves.

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Snapchat Debuts New "World Lenses" With Huge Brand Sponsorship Potential

Posted by Alexis Tawater-Tiedemann on October 11, 2017 at 2:01 PM

TOPICS | Social Media Strategy, Creative Content, Digital Marketing


How Snapchat's New Feature Creates An Augmented Reality - That Can Be Branded

Snapchat recently debuted their new world lens feature, which allows users to interact with 3D objects that appear and are anchored seemingly in the real world. And at Advertising Week's New York conference, the social media platform announced its new advertising platform that will allow brands to create sponsored world lenses.

Brands are already taking advantage of this, with Warner Bros. using the feature to advertise their new Blade Runner 2049 and Bud Light creating their own world lens - and there are undoubtedly more to come. In this blog, Hollywood Branded looks at the launch of Snapchat's new "World Lenses" feature and its massive brand sponsorship potential. 

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How To #22:  6 Steps To Make Blogger Partnerships Work For  Brands

Posted by Stacy Jones on October 10, 2017 at 6:40 AM

TOPICS | Strategic Partnerships, Social Media Strategy, Marketing Best Practices

Turning The Written Word Into Sales Through Influencers

Brands all over the world are doing it.  And for a very good reason.  It works.  Today, brands are realizing the power of leveraging social influencers and bloggers to create organic content about their brand - and spread it to their fan base.  Which can be miniscule or massive.

Regardless of fan base size, the brand is getting something powerful - content they didn't have to create, and which they can share through their own channels.  In this blog, Hollywood Branded shares 6 steps to help make blogger partnerships work better for brands.

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Fighting Cord Cutters - Paramount Network Launches Soon With Star-Studded Original Cable Series

Posted by Alexis Tawater-Tiedemann on October 9, 2017 at 9:49 AM

TOPICS | Branded Content & Integration, Creative Content, Digital Marketing


How Spike TV Is Rebranding And Fighting For Cable Viewers

Okay, at this point we all know that streaming services are coming full force after cable networks. And by now, you've likely noticed that many people are "cutting the cable" in favor of a streaming service or a bundle of them, as has been a recent trend. And the quality of content from streaming services is phenomenal.  This year alone, HBO led the Emmy's with 29 wins, Netflix followed closely with 20, and Hulu took home the top prize for A Handmaid's Tale.

However, broadcast and cable networks aren't ready to go down without a fight. Many, like NBC and FX have been bouncing back with great shows. Others are rebranding their entire network, and preparing to release some killer original cable content. In this blog, Hollywood Branded looks at how Spike is fighting cord cutters with their recent rebranding as Paramount Networks and the original cable series they will be releasing as they fight for viewership.

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The FTC Takes On Social Influencer Sponsored Posts

Posted by Adam Halpin on October 5, 2017 at 8:17 AM

TOPICS | social influencers, Social Influencer, Celebrity Endorsement

The Crackdown Brands & Their Agencies Should Fear

With influencer marketing on social media becoming increasingly popular over the last few years, it comes as no surprise that the practice would have to adapt to mainstream advertising regulations as it became more mainstream. As a result, the Federal Trade Commision (FTC), who regulates all things advertised to consumers, has recently clamped down on influencer marketing in order to make sure consumers are aware that it is indeed advertising - and as noticeable as other forms as marketing.

While some influencers and brand partners are open to hashtagging their posts, not everyone fully adheres to the guidelines. In this blog, Hollywood Branded delves into the recent action of the FTC regarding social influencers sponsored posts the legal requirements brands and agencies need to know.

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Facebook 'Watch' With Live Video & Original Digital Content Launch

Posted by Alexis Tawater-Tiedemann on October 4, 2017 at 9:56 AM

TOPICS | Branded Content & Integration, Social Media Strategy

How Facebook Is Innovating To Follow Trends And Create Content

It seems Facebook is taking a page from Snapchat's book with their new "Watch" feature that allows users to access Facebook Live as well as content created originally for the platform. While it is still in its early phases, this certainly opens up the platform to continue following trends set by others like Snapchat and Instagram.

With two original series and the ability for users to create content, this could turn into big money for brands and Facebook alike. And new show opportunities for great product placement exposure.   In this blog, Hollywood Branded looks into Facebook's "Watch" with live video and original digital content launch that accompanies it.  

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Top 7 Marketing Tips For 2017 That Drive Your Brand's Sales

Posted by Junaid Ali Qureshi on October 3, 2017 at 8:02 AM

TOPICS | Social Media Strategy, Creative Content


Technology Game Changers

In recent years, the world of digital marketing has witnessed an exponential rise in terms of using technology to help achieve higher sales. Advertising agencies and brands around the world have embraced the necessity of having an online presence for their brand - despite their size or B2B or B2C target demographics.   

So what can your company do to increase sales in 2017? In this guest post, Hollywood Branded shares the newest top 7 marketing tips that will help you drive brand's sales.  

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How UPS Took Celebrity Branding Partnerships To The Next Level

Posted by Alexis Tawater-Tiedemann on October 2, 2017 at 10:57 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing

Taylor Swift Branded UPS Trucks Cause Double Takes

Unless faced with no access to the internet or social media, most know by now that Taylor Swift's new album will be released in November - and she has adapted a new bad girl persona to go with it. In her words, "The old Taylor is dead."  And one brand is supporting her full throttle.

Launching ahead of her new album release, UPS trucks branded with her Reputation album cover have been delivering packages all over the U.S. and in a unique twist, will be the exclusive delivery method for her new album to her fans. In this blog, Hollywood Branded looks at the celebrity branding partnership between Taylor Swift and UPS and the benefits to both.

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Why Franchise Films And Book Spinoffs Create Great Brand Partnerships

Posted by Stacy Jones on September 29, 2017 at 3:07 PM

TOPICS | Branded Content & Integration

Franchise Films Are Proven Hits

When a brand is looking for a feature film to partner with, whether for paid brand integration or to co-brand media, they are hoping for a guarantee that the film will be a success. The fact is, in the world of film, there are literally no guarantees. A film that one may predict to be a sure-success – based on a director at the helm, or an A-list cast – can often prove not to be.

This is why brands are so attracted to book-to-film and franchise films: Proven box office numbers exist, and a fan base is already established.  In this blog post, Hollywood Branded discusses why franchise films and book spinoffs create great brand partnerships.

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5 Ways to Use Your Instagram Stories to Promote Your Brand

Posted by Sophia Sun on September 28, 2017 at 10:29 AM

TOPICS | social influencers


Boost Your Brand With Instagram Stories

Social media is constantly evolving making it easier and easier to promote your business and brand. Instagram is one of the most popular social media platforms, and their recently launched Instagram stories have become one of the platforms most popular features.  The stories are beneficial because they are quick little vlogs that you can post instantly throughout the day and get quick engagement.

As of June 2017, there have been 250 million daily users that watch Instagram stories - with projected growth of 50 million users every two months.  In this blog post Hollywood Branded shares 5 ways to use your Instagram Stories to promote your brand to gain more engagement and website visits.

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New Celebrity Endorsement Ad: Millie Bobby Brown Channels Old Hollywood 

Posted by Alexis Tawater-Tiedemann on September 27, 2017 at 9:44 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


The Stranger Things Star Recreates Iconic Converse Moments

Stranger Things was one of the biggest breakout hits of 2016 (with some killer Eggo product placement) and its highly anticipated second season is back this October. And the star of the show, Millie Bobby Brown, who plays the strange but awesome heroine "Eleven," has become a massive rising celebrity because of it.

For their back to school campaign, Converse has harnessed Brown's celebrity status as well as the iconic power of Chuck Taylors to create a powerful ad campaign. In this blog, Hollywood Branded looks at how Converse's new celebrity endorsement ad from Millie Bobby Brown channels Hollywood in a classic style.

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Apple Is Adding More Original Video Content To Its Music Streaming Service

Posted by Adam Halpin on September 26, 2017 at 8:24 AM

TOPICS | Branded Content & Integration, Creative Content


The Future Of Streaming Services And Apple

With streaming services rising in popularity many content providers are making the move to on demand services in the hopes of competing with the big two of the streaming world, Netflix and Hulu. The two services already have much competition with Amazon Prime, YouTube Red, Disney’s newly announced on demand service and Sony’s free Crackle service.

If the success of Netflix is anything to go by, what draws users to the service most is unique original programming such as the successful series Orange is the New Black, Stranger Things and House of Cards. In this blog, Hollywood Branded discusses how Apple is adding more original video content to its music streaming services to compete with streaming services such as Hulu and Netflix.

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4 Social Media Platforms You Should Use - That Your Brand Probably Isn't

Posted by Alexis Tawater-Tiedemann on September 25, 2017 at 10:52 AM

TOPICS | Social Media Strategy, Digital Marketing


These Lesser Known Platforms Boost Your Social Media Marketing 

Most brand marketers understand the importance of social media giants such as Facebook, Instagram and Snapchat. However, there are tons of other platforms out there that can help you reach audiences your brand may not be able to target on the major social media networks.

In fact, if you have niche demographics to target, there are quite a few social platforms that speak directly to very specific audiences.  In this blog post, Hollywood Branded takes a look at 4 social media platforms you should use that most brand marketers may not know about.

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Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

Posted by Stacy Jones on September 22, 2017 at 1:26 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Did They Actually Like My Pic!?

So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job.  In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 

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Implied Celebrity Endorsement: How Arby's Capitalized on Game of Thrones Success

Posted by Jessica Moore on September 21, 2017 at 10:29 AM

TOPICS | Branded Content & Integration, Strategic Partnerships

For Game of Thrones fans winter is here… and thankfully for them they don’t need to travel all the way to Westeros in order to satisfy their craving of succulent, smoked turkey legs. On Sunday August 27th Arby’s introduced their newest menu item, only available in certain regions, also known as Game of Thrones night, which consequently made more than a few heads roll (similar to Ned Stark at the end of season one)... spoiler alert.

In a world captivated by the tale of 'Fire and Ice' this brand, and others, are all leaping at the opportunity to reap the benefits of this latest trend. In this blog post, Hollywood Branded will explore the implied celebrity endorsement of how Arby's capitalized on Game of Thrones success, and why other brands are following suit.

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How Do Women Like To View Branded Content? [Infographic]

Posted by Alexis Tawater-Tiedemann on September 20, 2017 at 9:32 AM

TOPICS | Branded Content & Integration, Celebrity Initiative, Creative Content


The Way Women Prefer To See Original Content Created By Brands

In a recent survey of 13,000 U.S. women in generations X, Y and Z by Influenster.com, it was revealed that 87% of women view branded or sponsored content in a positive light.  

This is great news for brands who fit naturally with branded or sponsored content, such as beauty, technology, lifestyle and wellness. In this blog post, Hollywood Branded takes a look at an infographic from AdWeek based on a recent survey about the ways in which women enjoy branded content.

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How Much Money Should A Brand Spend On Influencer Marketing

Posted by AJ Henry on September 19, 2017 at 8:33 AM

TOPICS | influencer partnerships

Based On Past Campaigns...

As influencer marketing continues to mature, brand marketers are scrambling to figure out how much of their budget should be allocated towards this growing marketing strategy.  Like every other aspect of influencer marketing, there are no set rules or guidelines in place to determine how much money should be spent on influencer marketing.  So, for many brand marketers, figuring this out can be quite difficult.

From $50 per month to $500,000 per month, it’s nearly impossible to know right away how much your brand should be spending.  However, based off of past campaigns and research that our agency has done, we have some solid knowledge to share.  In this blog post, Hollywood Branded discusses how much money a brand should spend on influencer marketing.  

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Game Of Thrones New Celebrity Ad Campaign For Dolce & Gabbana

Posted by Alexis Tawater-Tiedemann on September 18, 2017 at 9:41 AM

TOPICS | Celebrity Initiative, Digital Marketing


How This Season's Most Talked About Characters Take Over Latest Ads

Game of Thrones is not just a television show, but a phenomenon. The series has reached insane heights, with some episodes garnering up to 25 million viewers. This is Super Bowl sized TV.  And as the story reaches its apex this season with only one season to go, two of its biggest stars, Jon Snow and Emilia Clarke have become two of the most talked about people on the internet.

Brands know this, and the luxury brand Dolce & Gabbana has built their latest ad campaign around their star power. In this blog, Hollywood Branded looks at the newest Game of Thrones celebrity ad campaign for Dolce & Gabbana featuring Kit Harington and Emilia Clarke.

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Product Placement Case Study: Behind The Scenes Of Silicon Valley

Posted by Chelsea Collins on September 14, 2017 at 10:09 AM

TOPICS | Branded Content & Integration


A Look At How Brands Make It On Top TV Shows

When you watch a TV show you may notice a brand or two making an appearance on the screen. And in some cases, like in Silicon Valley's Hooli-Con episode, you may notice dozens.  So how does the production get all those brands to come together?  

It's not magic - it's product placement.  It's all about relationships with key decision makers on set, and knowing what the opportuntiies are.   In this blog post, Hollywood Branded walks you through a product placement case study and takes you behind the scenes of Silicon Valley to see how a fictional trade show comes to life.

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5 Signs Why Influencer Marketing Will Work For Your Brand

Posted by AJ Henry on September 13, 2017 at 7:35 AM

TOPICS | influencer partnerships


Welcome To The Wild West of Marketing

For many brand marketers, influencer marketing still seems like the Wild Wild West due to its lack of consistent standards and measurements. But, with 67% of brands saying that they’re increasing their influencer budgets for 2018, it looks like influencer marketing isn’t going anywhere anytime soon.

So, if you’re still on the fence about this marketing strategy, it's time to jump over and embrace this marketing practice!  It is here to stay... at least for the next few years.  In this blog post, Hollywood Branded shares five signs why influencer marketing will work for your brand. 

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Spotify & Hulu Team Up To Bring Affordable Subscription Streaming To Students

Posted by Alexis Tawater-Tiedemann on September 12, 2017 at 7:03 AM

TOPICS | product placement

How Streaming Giants Will Be Offer A Bundle Package For Just $5

If you've ever been a student, you know. From heating Ramen on a hot plate to squeezing that very last drop out of your toothpaste to searching high and low for a used copy of that $200 book, every cent counts. However, students are a big part of the demographic that streaming services cater to - and with no money, that equals no subscriptions.

However, Spotify and Hulu, two of the biggest streaming companies right now, are out to change that. One a music streaming service and the other a video streaming service, they've combined forces to offer students a bundle for an amazing deal. In this blog, Hollywood Branded looks at the new strategic partnership offering affordable subscription streaming by Hulu and Spotify.

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Graphics Cheat Sheet For Brand Marketers

Posted by Stacy Jones on September 11, 2017 at 9:11 AM

TOPICS | Public Relations, Social Media Strategy, Creative Content

Your Social Media Needs Images

We know what it's like.  You have activated the perfect campaign. You have all the assets pulled together and taking over your desktop.  And now you need to take some of that success and share that content across the universe.  The problem?  If you aren't a graphic designer, figuring out what sizes that content needs to be. And also - how to make it actually look better than what your incredibly adept 3rd grader can do.

We put together a graphics cheat sheet for brand marketers to make it a bit easier. In this blog, Hollywood Branded shares our favorite ways to create content with this graphics cheat sheet for brand marketers, as well as an infographic we found incredibly helpful.

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Podcast EP 23: 9 Steps How To Get Your Brand On Talk Shows [Infographic]

Posted by Stacy Jones on September 8, 2017 at 8:49 AM

TOPICS | Branded Content & Integration, Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy shares 9 steps how to get your brand on talk shows along with an infographic to make it easy. 

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic