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How To #27: 10 Surprising Reasons Why Brands Do Product Placement

Posted by Hollywood Branded Inc. on October 25, 2016 at 9:23 PM

TOPICS | Branded Content & Integration, Marketing Best Practices

General Benefits of Product Placement For Brands

Our agency is often asked by reporters - and brands - what benefits exist for brands who participate in an active Product Placement program.  Our response to that question is that there are so many benefits, that after twenty years of being immersed in this field, it still astonishes us that EVERY brand doesn't pursue this affordable celebrity marketing platform.

Yet despite some of the biggest brands in the world so strongly believing in Product Placement - brands like Apple and Beats, GM, Ford, Coke, Chevrolet, Mercedes, Pepsi, HP, Samsung, Starbucks all have active Product Placement programs -  that they have created entire teams to support the programs.  And yet it is a somewhat elusive-to-many marketing practice to many brand marketers.   In this blog, Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.   

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Why Lower Social Media Fan Base Means Higher Engagement For Your Brand

Posted by Hollywood Branded Inc. on October 21, 2016 at 6:29 PM

TOPICS | Celebrity Initiative, Social Media Strategy

The Influencer Connection

It’s safe to say that in this day and age the average millennial - and even Gen Xer - has started to idolize social influencers much in the way that actors and musician celebrity names have been in the past.  Why?  Because they have a sense of realism and attainability.  That guy or girl next door who shot to cyber fame is as relatable as a best friend.  Kinda.

We connect with them more, we understand their lives, and we relate to them because there fame is more attainable than an A list celebrity. This is why brands have been embracing social influencers and shying away from big names.  That, and the fact that these social influencers bring their own established platform AND ability to create their own branded content.   In this blog, Hollywood Branded looks at why social influencer's often drastically lower social media fan bases than celebrities mean higher engagement for your brand.

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Hollywood Branded In The News: A Journalist's Role With Celebrities

Posted by Hollywood Branded Inc. on October 20, 2016 at 1:39 PM

TOPICS | Celebrity Initiative, Public Relations

Joining In On The Conversation

As a journalist, Billy Bush’s primary role for Access Hollywood - and The Today Show, was relationship management and building. He was often not in a position to task someone for commentary made that he possibly did not agree with. His job, as with countless journalists around the world, was to get the interviewee to be comfortable, relaxed and open. And to talk. And that can mean having the journalist join in on the banter.

And as everyone around the world now knows, Trump apparently was comfortable, relaxed and did talk - quite vulgarly in fact.   And Bush lost his job for his joining in his 'banter', leading journalists from every field to question where the line is and where job safety ends.  In this blog post, Hollywood Branded shares Jill Serjeant's Reuter's interview with our agency’s CEO, Stacy Jones, discussing Billy Bush and Donald Trump, and the real roles and responsibilities of journalists with celebrities. 

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What Brand Managers Need To Know About Social Influencers Not Marking Posts As Ads

Posted by Hollywood Branded Inc. on October 18, 2016 at 3:04 PM

TOPICS | Celebrity Initiative, Social Media Strategy

Instagram Posts The Kardashian/Jenner’s 'Forgot' To Mark As Advertisements

The Kardashians and Jenners figure prominently in our blogs based on the sheer number of brands we speak to who are interested in working with the clan.  After all, these are the founders of celebrity social media, and are followed closely around the globe to see what works, and what doesn’t, in the influencer space. 

To many, they live in a cyber world of perfection, but sometimes they make mistakes that get a lot of notice.  Such as their blunder with the FTC, where Instagram posts were not been identified as advertising.  In this blog, Hollywood Branded shares examples of past Instagram posts by the Kardashian and Jenner clan, and what a brand manager should expect in order to stay within the black and white terms of the social influencer post laws.    

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How A Chinese TV Series Product Placement Caused A Brand To Sell Out

Posted by Hollywood Branded Inc. on October 17, 2016 at 11:01 AM

TOPICS | Branded Content & Integration, Celebrity Initiative

How One TV Episode Raised The Price Of A Cereal Box Rise 3x

Product Placement has always found success in China, and it’s not just from Transformer movies.  Foreign films and original Chinese content all contain a level of product placement, and thanks to one Chinese TV drama, an Aussie cereal brand has seen a masssive overnight rise in skyrocketing sales.

Was it a paid Product Placement?  It appears so.  Unlike US content, most Product Placement in China has a fee structure deal in place. Was it happenstance because they needed a box of cereal? Also possible.  It happens frequently and opens the door to fee based placement by hungry brands. In this blog post, Hollywood Branded takes a look at how Weet-Bix's sales dramatically increased after Product Placement in a Chinese soap opera.

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How College Students Interact With Brand Marketing

Posted by Hollywood Branded Inc. on October 14, 2016 at 11:55 AM

TOPICS | Social Media Strategy, Creative Content

Recent Study Shows How Changing Technology And Society Affect Student Brand Interaction

It's no secret to brands, advertisers and marketers that an important demographic for many brand marketers are college students, but this younger millennial is a moving target that is extremely difficult to pin down and engage.

Collegiate attendees are at the bridge between childhood and the adult world, and offer the potential for lifelong brand advocates and consumers. In this blog, Hollywood Branded looks at a study by Chegg and UM about how brands interact with college students and what that means for your brand marketing.

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Celebrity Endorsement Ads: Pepsi, Chase and Kit Kat

Posted by Hollywood Branded Inc. on October 13, 2016 at 1:57 PM

TOPICS | Celebrity Initiative, Creative Content

We Love When Celebs Don't Take Themselves Too Seriously

Celebrity endorsements that are powerful, elegant or intense certainly grab the viewers' attention. However, sometimes the best ads are the ones that make us laugh, especially at our favorite celebrities.

This week's edition of celebrity endorsement ads goes to show you that simple, funny ads often take the cake.   In this blog, Hollywood Branded recaps funny celebrity endorsement ads including Odell Beckham Jr., Ellie Kemper and Chance the Rapper.

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5 Ways To Use Snapchat's New Spectacles For Your Brand's Social Media

Posted by Hollywood Branded Inc. on October 12, 2016 at 9:31 AM

TOPICS | Event Activations, Social Media Strategy

Snapchat Introduces New "Spectacles"

If Apple removing the headphone jack on the new iPhone 7 tells you anything, it's that the big tech companies dictate how and when you innovate. And like it or not, you've got to move forward. Of course, if history is any indication, you'll be glad you did. Wasn't the DVD so much better than VHS?

Snapchat has taken the social media world by storm, doing something Twitter, Instagram or Facebook could not, and it's become the mecca of millennial conversation.  Even celebrities use this medium to give real-time updates to their followers and fans as well as endorse products and brands.  And now, it's becoming even bigger as a tech company.  In this blog, Hollywood Branded introduces the new Snapchat Spectacles and explains what this means for your brand's social media marketing.

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Hollywood Branded In The News:  How A Movie Bomb Impacts A Brand's Image

Posted by Hollywood Branded Inc. on October 10, 2016 at 3:20 PM

TOPICS | Branded Content & Integration, Public Relations

Is There Any Such Thing As Bad PR?

It's an age old question much - and hotly - debated:  is there any such thing as bad PR?  Obviously in the world of movie making, if a brand is seen in a negative light, our immediate answer is yes. Negative is no good.  

But what about when the on screen depiction is good - even great - but the production itself isn't quite reaching the stellar box office success everyone initially expected it to be?  Does that mean it was a bomb of a partnership?  In this blog Hollywood Branded shares what our agency's CEO had to say when interviewed by Larry P. Vellequette of Automotive News on how a feature film partnership weighs on the brand's image.   


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So How Much Does That Primetime TV Ad Cost?

Posted by Hollywood Branded Inc. on October 8, 2016 at 4:02 PM

TOPICS | Branded Content & Integration

Network TV Ad Rates For 2016

There is an obvious correlation between highest viewership and the highest ad rates charged for a :30 spot on primetime TV.   There is a lot of mystique surrounding ad costs, and the general consumer - and most brand marketers - don't actually have a clue as to how much that commercial is.  

The cream of the crop of TV series this season include Empire, The Big Bang Theory, This Is Us, Modern Family and Scandal. And the cheapest?  Anything that airs on CW, including Crazy Ex-Girlfriend, Vampire Diaries, Jane The Virgin, Supernatural and Arrow.  In this blog, Hollywood Branded shares a list of TV ad rates published by Advertising Age for the 2016 Fall TV season.

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How To Get Your Company Verified On Twitter [Infographic]

Posted by Hollywood Branded Inc. on October 7, 2016 at 4:34 PM

TOPICS | Social Media Strategy

The Power Of The Blue Check

Twitter has 320 million monthly active users, and those users represent spot on demographics for many marketers.  Having the verified check mark can be extremely beneficial for your brand and helps your content to be seen by way more than just your following, which can result in new business!  An additional major benefit is the accessibility to account analytics - which formerly was only available to advertisers.

The little blue check that shows up means the account is ... officially real. Officially authentic. Officially likely of interest. And officially more easily found by others.  In this blog, Hollywood Branded shares SurePayRoll's infographic sharing tips on how you can get YOUR BRAND (or yourself) verified on Twitter!

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

Click to download our product placement 101 infographic