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    2019's Best Marketing Analytics Tools Marketer Should Use

    Posted by Angelic Sanoy on January 22, 2019 at 12:58 PM

    Our Top Favorite Tools

    Providing content on your blog that others find valuable enough to stick around and read is one of the holy grails of creating lead generation for your business.  However, one of the most important takeaways from that inbound marketing activity is having marketing analytics in place to track audience behavior, channel activities or even search engine scores.   

    The raw data pulled by software tools is phenomenal at painting a picture of what you have that is going right, and where tweaks may need to be made. In this blog, Hollywood Branded shares the marketing analytics tools that we are using to unify our data and to have a better understanding of how our audience interacts with us.



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    Topics: Social Media Strategy

    Product Placement Versus Brand Integration Explained

    Posted by Stacy Jones on January 21, 2019 at 10:14 AM

    There's A Common Misconception About Product Placement

    Believe it or not, though you may think that product placement and brand integration are interchangeable terms, there is a difference. A big difference when it comes to pricing, results on screen, and how your brand can actually market the partnership.  

    The word "Product Placement" has been used for decades, while "Brand Integration" came into being from media agencies who wanted to differentiate the practice and tie it to media buying.  But it's really not quite that simple... In this blog, Hollywood Branded looks at the two practices of product placement versus brand integration explained, side by side, to provide you with in-depth understanding.



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    Topics: Product Placement & Branded Content

    3 Influencer Marketing Practices That Need To Be Left In 2018

    Posted by AJ Henry on January 18, 2019 at 7:21 AM

    Some Things Need To Be Let Go Of

    2018 was a big year for influencer marketing. Over 80% of brands increased their influencer budget in 2018, hundreds of new influencer specific platforms were developed, and thousands of new influencers came to light. Influencer marketing provide brands with a direct alley to reach their target audience in an authentic way.

    While influencer marketing has matured over the past year, there are few different practices that are holding back brand marketers from achieving great results. In this blog, Hollywood Branded goes over three (3) different influencer marketing practices that must be left in 2018.



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    Topics: Social Influencers

    Marketing Your Brand At Awards Ceremonies

    Posted by Greg Smith on January 17, 2019 at 2:56 PM

    FIJI Water Makes Biggest Win At Golden Globes

    The Award Season is upon us! Securing a placement on the red carpet is one of the best ways to increase exposure and awareness of your brand. This year's Golden Globes were an amazing opportunity for brands to shine with a viewership tuned in of over 18 million viewers. From gift bags to table placements, the awards show season is as big an opportunity for brands to win as much as the awards coveted by celebrities. 

    At this years Golden Globes, the bottled water brand, FIJI Water snatched the biggest win of all.  In this blog, Hollywood Branded examines FIJI Water's big win at the Golden Globes and effectively marketing your brand at awards ceremonies.



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    Topics: Public Relations, Celebrity Initiative

    Animated Product Placement:  Audi And Spies In Disguise

    Posted by Chloe Wang on January 15, 2019 at 7:26 AM

    Is Self-Driven Car The Future Of Automobile?

    We've always seen product placements in films and television: when you see a character holding a MacBook Pro or a Coke bottle in the movie, those are product placements, whether or not Apple and Coca-Cola actively reached out to the production companies (they're so big that production companies usually place them organically.)

    However, Audi's breaking the news with its RSQ E-Tron autonomous car in the new Will Smith's animated film Spies In Disguise. In this blog post, Hollywood Branded discusses Audi's animated product placement in Spies In Disguise and shares some tips about product placements in animated films.



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    Topics: Strategic Partnerships, Product Placement & Branded Content

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