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    What Brands Need To Know: Popular Influencers Vs. The Average Person

    Posted by Tyra Dumont on March 29, 2019 at 8:21 AM

    To Go With An Influencer Or A Regular Gal?

    With influencer marketing partnerships, brands can receive more exposure, broader publicity, and even create a significant impact on their sales. And that's why over 80% of brands have said they are growing their influencer marketing budgets.  But here is the thing to know.  Having an influencer with millions of followers will get your brand attention. But, so can the average person with a relate-able story.

    For brand managers, regardless if you are marketing your brand using influencers who have massive follower base in the millions (or even 10,000), or working with an ordinary person who may have a few hundred to thousand followers, there are pros and cons to both. In this blog, Hollywood Branded discusses the pros and cons for brand marketers of working with popular influencers versus the average guy or gal next door.  

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    Topics: Social Influencers

    Developing Smarter Marketing Programs

    Posted by Greg Smith on March 28, 2019 at 9:00 AM

    Gone Fishing

    Marketing is both constant and evolving all the time - while some practices are tried and true, others must always adapt to ever-changing climate. For better or worse, media sources often cite millennials as changing the landscape of businesses and how they function - be it through new digital processes or "killing" businesses that fail to compete as time goes on.

    Regardless of what the cause is, it's crucial for brands to always be implementing new strategies to increase both their awareness and ROI. In this blog post, Hollywood Branded examines how brands can effectively develop smarter marketing programs through the expertise of Futurety's Sam Underwood.

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    Topics: Business Advice, Podcast Topic

    Four Commercials That Went Viral

    Posted by Anya Salmen on March 27, 2019 at 11:00 AM

    The Different Routes Advertising Can Take To Engage Viewers

    Commercials give a brand an opportunity to show viewers what their company is really made of; their culture, values, and goals with their products. While many commercials aim to stimulate and excite with cinematic narratives, others utilize a variety of different approaches to capture our attention.

    Recently we've seen an increasing trend in advertising content addressing pressing social issues, although this can be sure to alienate potential consumers. In this blog, Hollywood Branded highlights four commercials that went viral overnight, that each approach advertising in a different way. 

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    Topics: Creative Content

    Web Optimization Best Practices With Chris Dayley

    Posted by Greg Smith on March 26, 2019 at 9:00 AM

    When You SEO The Light

    Digital marketing is one of the most essential functions for all brands operating in our today's climate. It's not enough just to have a website but to understand what the targeted key words for your industry are and how to incorporate them into a strategy that understands your audience.

    Truthfully, SEO is just the beginning in developing a plan to make your brand stand out and convert your site traffic into sales. In this blog post, Hollywood Branded examines some web optimization  best practices from the advice and expertise of Disruptive Advertising's Chris Dayley.

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    Topics: Digital Marketing, Podcast Interviews

    How To #15: 9 Steps To Successfully Plan A Talk Show Integration

    Posted by Stacy Jones on March 25, 2019 at 12:07 PM

    Making Sales Happen With Talk Shows

    National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker.  Brands obtain major cache from the implied celebrity endorsement from the show's hosts,  and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches and even sales.  

    However, neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tune out instead of tuning in and purchasing. In this blog, Hollywood Branded provides nine steps to activating a talk show integration to guarantee website traffic increase, celebrity endorsement perception and sales success!

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    Topics: Marketing Best Practices, Product Placement & Branded Content