We All Want To Drink Like The Stars
Do you remember the way Don Draper poured his Canadian Club into a glass while thinking about his next big pitch - or problem? We do. And we bet you do too. And we have the inside scoop as to how it happened.
Don Draper's drink of choice was no accident. Our company worked closely with the team at both Canadian Club and the production team of Mad Men to put together a comprehensive product placement plan that made sense for the brand and fit perfectly into the production. In this blog, Hollywood Branded shares the case study on the Mad Men Canadian Club integration, and how sales were massively impacted by this whiskey's starring role on TV for liquor brand product placement.