The International Appeal Of India's Stars
Global brands seeking to impact an international audience through entertainment and celebrities have a phenomenal platform to leverage - the thriving world of Bollywood. For brands, Bollywood offers big celebrity names, massive fame potential, AND an ability to get into the game of exciting content marketing within one of the biggest blockbuster film industries in the world - which, by the way, releases well over 1,000+ movies every year! Yep. More than Hollywood.
Numerous brands have figured out how to best incorporate these Indian actors and actresses into their own campaigns, by even helping them grow their stardom through the brand's own advertising. The fact is, the market audience in India offers phenomenally strong (and prosperous) partnerships through influencer marketing collaborations with high end celebrities. In this blog, Hollywood Branded takes you behind the curtains to share how Bollywood's South Asian cultural identity can provide potential golden opportunities for your brand with Bollywood’s very own celebrity influencers!