What Brands Need To Know To Maximize Success
It seems like it was only yesterday that brands were fixated on studying the Millennial generation and what influenced their purchasing behaviors. With Millennials being the most researched generation to have ever been born, it’s likely you actually were studying them yesterday. These individuals, also referred to as Generation Y, captured the attention of marketers and brands across the globe, and for good reason. Understanding this diverse group of young adults would be the key to creating a sustainable, long term business model fit for the future. Right?
Actually, focus too much on Millennials and you might not realize that the next generation is already making a notable impact on the market. A common misconception that many brands are under the impression of is that Generation Z is still young and financially supported, and therefore lacking serious buying power. But the oldest GenZers just graduated from college, and by 2020 they are expected to account for 40% of all consumers. That number is staggering. In this blog, Hollywood Branded explores the iGeneration, and provide's a list of four dos and don'ts of marketing to Gen Z.