Franchise Films Are Proven Hits
When a brand is looking for a feature film to partner with, whether for paid brand integration or to co-brand media, they are hoping for a guarantee that the film will be a success. The fact is, in the world of film, there are literally no guarantees. A film that one may predict to be a sure-success – based on a director at the helm, or an A-list cast – can often prove not to be.
This is why brands are so attracted to book-to-film and franchise films: Proven box office numbers exist, and a fan base is already established. In this blog post, Hollywood Branded discusses why franchise films and book spinoffs create great brand partnerships.