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Social Media

3 INSIGHTS TO AFFORDABLE INFLUENCER MARKETING THAT SELLS

Brands are paying tens of thousands of dollars to promote via the almighty social media celeb...

Branded Content

MAKING AFFORDABLE PRODUCT PLACEMENT MAGIC ON SCREEN

In this article, learn the top three reasons why brands can win big time on screen.

Event Marketing

12 STEPS TO CELEBRITY EVENT SPONSORSHIPS

Learn the steps celebrity event sponsorship managers should take before activating that new partnership.

Why Franchise Films And Book Spinoffs Create Great Brand Partnerships

Posted by Stacy Jones on September 29, 2017 at 3:07 PM

Franchise Films Are Proven Hits

When a brand is looking for a feature film to partner with, whether for paid brand integration or to co-brand media, they are hoping for a guarantee that the film will be a success. The fact is, in the world of film, there are literally no guarantees. A film that one may predict to be a sure-success – based on a director at the helm, or an A-list cast – can often prove not to be.

This is why brands are so attracted to book-to-film and franchise films: Proven box office numbers exist, and a fan base is already established.  In this blog post, Hollywood Branded discusses why franchise films and book spinoffs create great brand partnerships.

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5 Ways to Use Your Instagram Stories to Promote Your Brand

Posted by Sophia Sun on September 28, 2017 at 10:29 AM

TOPICS | Social Influencers


Boost Your Brand With Instagram Stories

Social media is constantly evolving making it easier and easier to promote your business and brand. Instagram is one of the most popular social media platforms, and their recently launched Instagram stories have become one of the platforms most popular features.  The stories are beneficial because they are quick little vlogs that you can post instantly throughout the day and get quick engagement.

As of June 2017, there have been 250 million daily users that watch Instagram stories - with projected growth of 50 million users every two months.  In this blog post Hollywood Branded shares 5 ways to use your Instagram Stories to promote your brand to gain more engagement and website visits.

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New Celebrity Endorsement Ad: Millie Bobby Brown Channels Old Hollywood 

Posted by Alexis Tawater-Tiedemann on September 27, 2017 at 9:44 AM

TOPICS | Celebrity Initiative, Creative Content, Digital Marketing


The Stranger Things Star Recreates Iconic Converse Moments

Stranger Things was one of the biggest breakout hits of 2016 (with some killer Eggo product placement) and its highly anticipated second season is back this October. And the star of the show, Millie Bobby Brown, who plays the strange but awesome heroine "Eleven," has become a massive rising celebrity because of it.

For their back to school campaign, Converse has harnessed Brown's celebrity status as well as the iconic power of Chuck Taylors to create a powerful ad campaign. In this blog, Hollywood Branded looks at how Converse's new celebrity endorsement ad from Millie Bobby Brown channels Hollywood in a classic style.

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Apple Is Adding More Original Video Content To Its Music Streaming Service

Posted by Adam Halpin on September 26, 2017 at 8:24 AM

TOPICS | Creative Content


The Future Of Streaming Services And Apple

With streaming services rising in popularity many content providers are making the move to on demand services in the hopes of competing with the big two of the streaming world, Netflix and Hulu. The two services already have much competition with Amazon Prime, YouTube Red, Disney’s newly announced on demand service and Sony’s free Crackle service.

If the success of Netflix is anything to go by, what draws users to the service most is unique original programming such as the successful series Orange is the New Black, Stranger Things and House of Cards. In this blog, Hollywood Branded discusses how Apple is adding more original video content to its music streaming services to compete with streaming services such as Hulu and Netflix.

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4 Social Media Platforms You Should Use - That Your Brand Probably Isn't

Posted by Alexis Tawater-Tiedemann on September 25, 2017 at 10:52 AM

TOPICS | Social Media Strategy, Digital Marketing


These Lesser Known Platforms Boost Your Social Media Marketing 

Most brand marketers understand the importance of social media giants such as Facebook, Instagram and Snapchat. However, there are tons of other platforms out there that can help you reach audiences your brand may not be able to target on the major social media networks.

In fact, if you have niche demographics to target, there are quite a few social platforms that speak directly to very specific audiences.  In this blog post, Hollywood Branded takes a look at 4 social media platforms you should use that most brand marketers may not know about.

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Celebrity Influencers: Celebrities Don't Write Their Own Social Media Posts

Posted by Stacy Jones on September 22, 2017 at 1:26 PM

TOPICS | Celebrity Initiative, Social Media Strategy


Did They Actually Like My Pic!?

So you tagged your favorite celebrity on Instagram and THEY LIKED IT! But did they really? Take another look at that.  Celebrities are busy jet setting from meeting to meeting and schmoozing with their other famous friends.  Or actually working.  In fact... there is something many fans and brands don't realize.  Most celebrities don't write their own social media posts.  That includes those carefully orchestrated fee based brand posts.  

In reality, most celebrities outsource to agencies and managers to assist them in what can be a full time job.  In this blog, Hollywood Branded takes a look at celebrity influencers and the heartbreaking reality to some that celebrities don't write their own social media posts. 

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Implied Celebrity Endorsement: How Arby's Capitalized on Game of Thrones Success

Posted by Jessica Moore on September 21, 2017 at 10:29 AM

TOPICS | Strategic Partnerships

For Game of Thrones fans winter is here… and thankfully for them they don’t need to travel all the way to Westeros in order to satisfy their craving of succulent, smoked turkey legs. On Sunday August 27th Arby’s introduced their newest menu item, only available in certain regions, also known as Game of Thrones night, which consequently made more than a few heads roll (similar to Ned Stark at the end of season one)... spoiler alert.

In a world captivated by the tale of 'Fire and Ice' this brand, and others, are all leaping at the opportunity to reap the benefits of this latest trend. In this blog post, Hollywood Branded will explore the implied celebrity endorsement of how Arby's capitalized on Game of Thrones success, and why other brands are following suit.

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How Do Women Like To View Branded Content? [Infographic]

Posted by Alexis Tawater-Tiedemann on September 20, 2017 at 9:32 AM

TOPICS | Celebrity Initiative, Creative Content


The Way Women Prefer To See Original Content Created By Brands

In a recent survey of 13,000 U.S. women in generations X, Y and Z by Influenster.com, it was revealed that 87% of women view branded or sponsored content in a positive light.  

This is great news for brands who fit naturally with branded or sponsored content, such as beauty, technology, lifestyle and wellness. In this blog post, Hollywood Branded takes a look at an infographic from AdWeek based on a recent survey about the ways in which women enjoy branded content.

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How Much Money Should A Brand Spend On Influencer Marketing

Posted by AJ Henry on September 19, 2017 at 8:33 AM

TOPICS | Social Influencers

Based On Past Campaigns...

As influencer marketing continues to mature, brand marketers are scrambling to figure out how much of their budget should be allocated towards this growing marketing strategy.  Like every other aspect of influencer marketing, there are no set rules or guidelines in place to determine how much money should be spent on influencer marketing.  So, for many brand marketers, figuring this out can be quite difficult.

From $50 per month to $500,000 per month, it’s nearly impossible to know right away how much your brand should be spending.  However, based off of past campaigns and research that our agency has done, we have some solid knowledge to share.  In this blog post, Hollywood Branded discusses how much money a brand should spend on influencer marketing.  

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Game Of Thrones New Celebrity Ad Campaign For Dolce & Gabbana

Posted by Alexis Tawater-Tiedemann on September 18, 2017 at 9:41 AM

TOPICS | Celebrity Initiative, Digital Marketing


How This Season's Most Talked About Characters Take Over Latest Ads

Game of Thrones is not just a television show, but a phenomenon. The series has reached insane heights, with some episodes garnering up to 25 million viewers. This is Super Bowl sized TV.  And as the story reaches its apex this season with only one season to go, two of its biggest stars, Jon Snow and Emilia Clarke have become two of the most talked about people on the internet.

Brands know this, and the luxury brand Dolce & Gabbana has built their latest ad campaign around their star power. In this blog, Hollywood Branded looks at the newest Game of Thrones celebrity ad campaign for Dolce & Gabbana featuring Kit Harington and Emilia Clarke.

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Product Placement Case Study: Behind The Scenes Of Silicon Valley

Posted by Chelsea Collins on September 14, 2017 at 10:09 AM


A Look At How Brands Make It On Top TV Shows

When you watch a TV show you may notice a brand or two making an appearance on the screen. And in some cases, like in Silicon Valley's Hooli-Con episode, you may notice dozens.  So how does the production get all those brands to come together?  

It's not magic - it's product placement.  It's all about relationships with key decision makers on set, and knowing what the opportuntiies are.   In this blog post, Hollywood Branded walks you through a product placement case study and takes you behind the scenes of Silicon Valley to see how a fictional trade show comes to life.

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5 Signs Why Influencer Marketing Will Work For Your Brand

Posted by AJ Henry on September 13, 2017 at 7:35 AM

TOPICS | Social Influencers


Welcome To The Wild West of Marketing

For many brand marketers, influencer marketing still seems like the Wild Wild West due to its lack of consistent standards and measurements. But, with 67% of brands saying that they’re increasing their influencer budgets for 2018, it looks like influencer marketing isn’t going anywhere anytime soon.

So, if you’re still on the fence about this marketing strategy, it's time to jump over and embrace this marketing practice!  It is here to stay... at least for the next few years.  In this blog post, Hollywood Branded shares five signs why influencer marketing will work for your brand. 

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Spotify & Hulu Team Up To Bring Affordable Subscription Streaming To Students

Posted by Alexis Tawater-Tiedemann on September 12, 2017 at 7:03 AM

How Streaming Giants Will Be Offer A Bundle Package For Just $5

If you've ever been a student, you know. From heating Ramen on a hot plate to squeezing that very last drop out of your toothpaste to searching high and low for a used copy of that $200 book, every cent counts. However, students are a big part of the demographic that streaming services cater to - and with no money, that equals no subscriptions.

However, Spotify and Hulu, two of the biggest streaming companies right now, are out to change that. One a music streaming service and the other a video streaming service, they've combined forces to offer students a bundle for an amazing deal. In this blog, Hollywood Branded looks at the new strategic partnership offering affordable subscription streaming by Hulu and Spotify.

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Graphics Cheat Sheet For Brand Marketers

Posted by Stacy Jones on September 11, 2017 at 9:11 AM

TOPICS | Public Relations, Social Media Strategy, Creative Content

Your Social Media Needs Images

We know what it's like.  You have activated the perfect campaign. You have all the assets pulled together and taking over your desktop.  And now you need to take some of that success and share that content across the universe.  The problem?  If you aren't a graphic designer, figuring out what sizes that content needs to be. And also - how to make it actually look better than what your incredibly adept 3rd grader can do.

We put together a graphics cheat sheet for brand marketers to make it a bit easier. In this blog, Hollywood Branded shares our favorite ways to create content with this graphics cheat sheet for brand marketers, as well as an infographic we found incredibly helpful.

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Podcast EP 23: 9 Steps How To Get Your Brand On Talk Shows [Infographic]

Posted by Stacy Jones on September 8, 2017 at 8:49 AM

TOPICS | Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy shares 9 steps how to get your brand on talk shows along with an infographic to make it easy. 

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Mistake #24: Not Realizing The Importance of Public Relations For Your Brand

Posted by Stacy Jones on September 7, 2017 at 7:45 AM

TOPICS | Public Relations, Marketing Best Practices


Why We Believe PR Is Important As A Marketing Agency

Entertainment marketing has strong crossover to public relations campaigns, but remains a niche specialty practice. In many cases, securing a placement, integration, or partnership can only reach its maximum potential if paired with a sound PR strategy.  There are countless times when we have activated a campaign that we've then built a PR program to support it.  

Why? Well if you have something on screen, you need to start bringing it to as many other places as possible.  It brings the campaign to life outside of the confines of what a producer is willing to showcase on air, and it allows the campaign to have a longer shelf life.  In this blog, Hollywood Branded discusses the importance of public relations for your brand either to support other initiatives or as a stand alone plan.

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5 Ways How To Spot Fake Instagram Followers: Part 2

Posted by Alexis Tawater-Tiedemann on September 6, 2017 at 7:41 AM

TOPICS | Social Media Strategy, Digital Marketing, Social Influencers


Why Knowing Is Valuable For Brand Marketers

It may seem silly. It may seem unreal. But social media followers can indeed be purchased. But after all, in a world where social media influencers make a lot of money working with brands, it doesn't seem so far fetched.

Instagram is one of the biggest social platforms that brand marketers can use to tout their product. But if a brand marketer is partnering with a social influencer whose followers aren't real, the brand might as well be throwing their money away. In this blog, Hollywood Branded shows you 5 ways how to spot fake Instagram followers on a social influencer's profile and why it matters.

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5 Music Video Product Placement Case Studies [Infographic]

Posted by Sarah Johnson on September 5, 2017 at 6:55 PM

TOPICS | Celebrity Initiative


How Much Product Placement Is Too Much?

Music is a driving force that unites generations, crosses geographic boundaries, and cements memories into visceral and easy to remember experiences.  Thanks to the digital universe, consumers can now watch music videos from their phones or their computers anywhere in the world at any time.   And companies have a phenomenal opportunity to advertise their brands to a global audience - for incredibly affordable rates compared to traditional advertising.  

Consumers see brands in music videos and hear brand mentions in song lyrics all of the time - often subconsciously.   But sometimes the product placement can be a little too blatant.  A little too in your face.  So, what makes a product placement a home run win?  In this blog, Hollywood Branded looks at the immense amount of product placement in recent music videos and songs and discusses the most obvious top music video product placement case studies.

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Popular Songs In Commercials: Walmart, Hyundai & Samsung

Posted by Alexis Tawater-Tiedemann on September 4, 2017 at 10:24 AM

TOPICS | Public Relations, Creative Content, Digital Marketing


How Music Marketing Licensing Can Be As Influential In Ads As Celebrity Endorsements

Music has always been an important part of advertising and marketing. From product placement in music videos, to tour sponsorships, to becoming the driving force of a TV or radio spot, music can drive both a marketing campaign and resulting consumer engagement through the roof.  

In the latest top digitally engaging ads (measured by number of online views and social interactions), brands do just that with music from The Black Keys, The Youngbloods and Neil Diamond. In this blog, Hollywood Branded looks at top performing ads and how popular songs in commercials are used to increase consumer engagement for the brand marketing campaigns. 

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Podcast Ep 22: 9 Steps How Brands Use Music Video Product Placement To Increase Sales

Posted by Stacy Jones on September 1, 2017 at 8:53 AM

TOPICS | Marketing Best Practices


Marketing Mistakes (And How to Avoid Them) Podcast Series

Join Stacy Jones on this podcast, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.

In this Marketing Mistakes podcast episode, Stacy talks about how brands use music video product placement to increase sales, gain brand awareness, and reach millions of people, affordably.

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How To Launch A Brand Through Product Placement: Kingsman & Old Forester

Posted by Alexis Tawater-Tiedemann on August 30, 2017 at 10:46 AM

TOPICS | Celebrity Initiative, Strategic Partnerships

How Old Forester Is Working With The Film To Sell Their New Bourbon

When the original Kingsman: The Secret Service premiered in 2014, it became a huge surprise hit and an instant cult favorite. And its sequel is set to be even bigger, adding tons of massive names like Jeff Bridges, Julianne Moore and even Elton John to their cast. 

While there was plenty of product placement in the first film, and most assuredly will be in the sequel, one brand integration has caught our eye as particularly interesting. In this blog, Hollywood Branded looks at Old Forester's use of Kingsman and how to launch a brand through product placement. 

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Protect Your Brand From Negative Celebrity Endorsement Deals

Posted by Stacy Jones on August 29, 2017 at 4:19 PM

TOPICS | Celebrity Initiative, Strategic Partnerships

The Celebrity Impact

Celebrities are sales drivers who strongly influence consumer engagement.  Consumers believe Nike's edition of LeBron James and Michael Jordan shoes will enhance our skills on the court, and how many of us are using Proactiv acne treatment because Jessica Simpson and Katy Perry said so?

But just like the crises of Paula Deen and Lance Armstrong, celebrity endorsers and their corresponding brands can find themselves in a publicity nightmare through a bad decision or simple oversight. However, marketers should not avoid investing in a celebrity partnership due to fear of the unknown.  In this blog, Hollywood Branded discusses how to protect your brand from negative celebrity endorsement deals.

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Katy Perry Product Placement, Social Influencers & Celebs: Unpacking 'Swish Swish'

Posted by Alexis Tawater-Tiedemann on August 28, 2017 at 9:24 AM

TOPICS | Celebrity Initiative


How The Pop Star Queen Capitalizes On The Hilarity Of The Internet & Fellow Celebs

Katy Perry hasn't exactly gotten super positive hype for her most recent album release, including singles that debuted to so-so reception and an extremely awkward, very confusing SNL performance. However her latest music video might make up for the shaky start by channeling something her audience loves - the internet.

In the music video, Perry uses fellow celebrities, social influencers and internet jokes to poke fun of herself (and throw a little shade towards Taylor Swift)... and it seems to redeem her odd couple of months. In this blog, Hollywood Branded breaks down all that we see in the Katy Perry Product Placement filled music video packed with social influencers and celebrities, and why it works.   

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How To #8: Easy And Affordable Consumer Engagement Tactics [Infographic]

Posted by Stacy Jones on August 25, 2017 at 7:21 AM

TOPICS | Strategic Partnerships, Marketing Best Practices

A Consumer Engagement Tactic That Is Often Misunderstood

With consumers spending an average of 4.4 hours of leisure time daily actively engaged in content on their many screens, brands who have the insight to be interwoven into that content are organically consumed, with each appearance reaffirming preferred brand status through the implied celebrity endorsement received.

One of the most cost affordable ways to become part of that content, and to maintain consumer engagement, is through product placement in entertainment. In this blog post Hollywood Branded shares inside tips and an infographic for brand managers to secure easy and affordable consumer engagement tactics of product placement.

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5 Daily Tips To Make Your Instagram Story Social Media Marketing Pop

Posted by Alexis Tawater-Tiedemann on August 24, 2017 at 7:47 AM

TOPICS | Social Media Strategy, Creative Content, Digital Marketing

How To Make Sure Your Instagram Stories Are On Track

There is yet another social media platform that brands need to be aware of, as it stands to hold a major key to the future of influencer marketing.  And it's not truly a 'new' platform - but more so something somewhat new you can do with the current #1 social media platform, Instagram.

What is it?  The Instagram story.  While extremely similar to Snapchat stories, the Instagram platform offers some unique twists - and is incredibly beneficial to brands.  And it reaches a tremendously larger audience than Snapchat.  In this blog, Hollywood Branded counts down 5 tips for brand marketers to help improve and stay on top of their Instagram story social media marketing strategy.

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We're About Engagement

Hollywood Branded is an expert at creating consumer engagement programs that increase brand sales using tactics such as:

  • Product Placement and Integration
  • Celebrity & Influencer Endorsements
  • Hollywood Event Activations
  • Branded Content Creation

Follow our blog to learn best practices for incorporating these tactics into your own brand marketing.

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