TRENDING INFLUENCER MARKETING NEWS

Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers

    Netflix's Crazy Popularity Boost Across Europe

    Posted by Chelsea Collins on April 12, 2019 at 10:30 AM

    Streaming Across The Pond

    Netflix has forever changed the way America watches television, and over the past two years they’ve started to cause that same disruption across Europe. According to The Hollywood Reporter, analysts predict that of Netflix’s 137 million subscribers, 30 to 40 million of them are in Europe, and they’re planning for an additional 15 to 20 million over the next five years, dramatically outpacing the subscription boom they experienced in the US.

    Their plan is simple. Dominate the market by creating as much original content as possible. The streaming giant is dedicating $1 billion to European content, including the addition of 153 new European originals in 2019 (compare this to the 81 originals in 2018). In this blog, Hollywood Branded examines how Netflix is expanding into Europe and what that means for international marketing efforts.



    Read More

    Topics: Product Placement & Branded Content

    Managing Agency Relationships With Brands

    Posted by Greg Smith on April 11, 2019 at 9:00 AM

    A Third Party Makes A Better Party

    A strange relationship exists between brands and agencies where they need each other but don't always understand the nature of the other. For this reason, a lot of partnerships between the two can easily go south if expectations are not properly managed.

    For this reason both parties can benefit from a neutral third party who understands how agencies work and can assess their progress if the brand is unable to see the full picture. In this blog post, Hollywood Branded examines how brands can benefit from a consultant dedicated to managing agency relationships from the expertise and experience of Suzanne Brown.



    Read More

    Topics: Business Advice, Podcast Interviews

    Anime Licensing: Hulu And Funimation's Market Domination

    Posted by Dumisa Moyo on April 10, 2019 at 11:00 AM

    Thanks To Michael B. Jordan...Anime Is Cool Now (?) 

    Log onto your favorite social media channel. After a few swipes of the wrist (and a few wasted hours), you’ll most likely stumble upon trivial and mysteriously Japanese memes featuring various characters from anime. Thanks to praise from celebrities like Michael B. Jordan, Keanu Reeves, and even Jaimie Lee Curtis, anime has been able to garner the attention that longtime fans have always claimed its deserved.

    Online distributors Amazon Prime, Netflix, and Hulu have all been gunning to serve this often forgotten market through their own respective means, but it seems like Hulu has officially gained the upper-hand. By acquiring the Sony owned major animation studio Funimation, Hulu now has an anime producing powerhouse partnered with its streaming service. In this blog, Hollywood Branded will explore how Hulu and Funimation plan to take over the Anime market.



    Read More

    Topics: Creative Content

    Using Podcasts To Position Yourself As An Expert

    Posted by Greg Smith on April 9, 2019 at 8:55 AM

    Broadcasting Your Expertise

    Podcasts are the new medium that has created a platform for niche audiences and a way for brands to reach them. But what if we told you that podcasts can also be a way to set yourself apart and demonstrate your expertise in a field.

    Recently our CEO Stacy Jones sat down with an entrepreneur and podcast expert to discuss how you can use the medium to position your authority in your field. In this blog, Hollywood Branded examines how you can be using podcasts to position yourself as en expert in your field from the advice and expertise of Pursuing Results' Matt Johnson.



    Read More

    Topics: Podcast Topic

    How To #30: 8 Step Guide On How Much To Spend On Social Influencer Marketing

    Posted by Stacy Jones on April 8, 2019 at 10:05 AM

    The Question Asked By Brands & Agencies Alike

    75% of brands use influencer marketing.  For brands starting to delve into the world of social influencer marketing, there are a lot of unknowns. The idea is exciting but it also can cause confusion when creating the budget as there are no actual official guidelines - to any of it. Bigger influencers can have big (and we mean BIG) starting base rates. So it's high risk.  

    And it can be hard to know if it is worth the money, and what exactly you will be getting out of it. Besides of course being on their social media page. In this blog, Hollywood Branded shares 8 insider tips on how much to spend on social influencers - to make sure you’re spending your marketing money wisely.



    Read More

    Topics: Celebrity Initiative, Social Media Strategy, Marketing Best Practices