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    Facebook's Year from Hell: Why Celebrities & Brands Are Cutting Ties

    Posted by David Di Miele on August 2, 2018 at 4:32 PM

    Change Is Happening

    Throughout Facebook’s meteoric rise from 2006 college platform to global social network phenomenon, the social platform faced very few bumps along the road. In fact, the company’s growth to a $500 billion market cap was unlike anything financial analysts had ever seen before. It sure seemed like Facebook was that special company immune to the risks and difficulties that most large corporations faced.

    And celebrities, influencers and brands all flocked to speak directly with their fan bases.  But with the trolls and fake accounts that were set up to be very divisive, that all changed after the 2016 presidential election. In this blog, Hollywood Branded discusses the PR implications of Facebooks year of hell of negative headlines, and well examine how some celebrities and brands have begun to cut ties with the social media giant.



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    Topics: Social Media Strategy

    5 Fake Brands On TV That You Won't Find In Real Life

    Posted by Stacy Jones on August 1, 2018 at 10:30 AM

    They Use Fake Brands On TV?

    Because brands are so present in our everyday lives, movies and TV shows have no choice but to acknowledge their presence. However, not every show is looking to give a shout-out to Pepsi every time a character is drinking a soda, so they create their own brand alternative of Pepsi. 

    And sometimes these brands seem just so real... that you might go online and google to find out where you can purchase them. And be a little surprised to find out... they only exist on screen, and they are fake-outs.  In this blog, Hollywood Branded shares five fake brands on TV that you won't find in real life.   



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    Topics: Product Placement & Branded Content

    Best Coffee TV Product Placements

    Posted by Chelsea Collins on July 27, 2018 at 3:06 PM

    Everyone Needs Their Fix

    A staggering 83% of adults in America wake up with coffee, with the current percentage of American coffee consumption at its highest level since 2012 according to Reuters.

    There’s no arguing that coffee is a strong market with many major brands competing to be America’s go-to. For this reason, it’s no surprise that in recent years coffee brands have had some pretty strong integrations in some of America’s favorite shows. Because after all, art mimics life.  In this blog, Hollywood Branded talks about some of our favorite television coffee integrations, including of course, one of our own clients.



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    Topics: Product Placement & Branded Content

    The Top 10 Highest Endorsed Athletes And Their Brands

    Posted by AJ Henry on July 26, 2018 at 10:58 AM


    Sports Heroes Makes A Lot of Money - And Create Major Brand Ad Platforms

    Let’s be real. There is a ton of money in sports. Athletes these days are making more money than many of the world’s longest standing business executives. In addition to the money, athletes are branding goldmines. Some of the biggest brands in the world are standing in line to throw money at athletes in exchange for promotional commitments. 

    Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Or, how much Rolex had to pay Roger Federer to tell the world that there’s no better watch for a man than a Rolex? In this blog, Hollywood Branded explores why brands choose to partner with athletes, the top 10 highest endorsed athletes in 2018 and the brands that pay them.



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    Topics: Celebrity Initiative, Sports Marketing

    Video Game Partnerships With Influencer Gamers

    Posted by JR Berghoff on July 24, 2018 at 1:26 PM

    Getting The Game To Stand Out

    Today’s generation has made playing video games a potential career. When I say a career, I mean more than even a well-paying job. Some video game streamers record monthly salaries of $500,000 -$1,000,000! Monthly. 

    It is hard to imagine that someone who plays video games for a living could make millions of dollars per year, yet - they do.  No doubt their parents are regretting all those years of naysaying!  How is this even possible? In this blog, Hollywood Branded explains how video game partnerships with influencers work, and why video game streamers are so popular and successful.



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    Topics: Product Placement & Branded Content

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