A New Spin On Product Placement
There are brands who have funded and helped launch movies... and then there are brands who have created fake movie trailers to help launch their brands. These long form videos are typically housed on the brand's website and YouTube pages, and promoted through digital buys. They can be broken down into teaser pieces and promoted through social media, and pitched as PR stories for media to pick up and carry on their own outlets. It's actually pretty genius.
And the big win is that they allow the brand to have some fun and approach the consumer in a much more engaging content piece than a traditional ad. And it's not an entirely new phenomena - musicians have used fake movie trailers to launch their own new releases in the past.
In this blog, Hollywood Branded looks at two brands who have created TV ads that are in fact fake movie trailers for their new product launches.