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    Why I Genuinely Love Keeping up with the Kardashians

    Posted by Chelsea Collins on November 13, 2018 at 9:08 AM

    My Name Is Chelsea And I Love The Kardashians

    It’s taken me a long time to admit this in public, but I love the Kardashian/Jenner family, and I believe that their method of branding has forever altered the advertising market for better or worse. My fandom started out slow, getting sucked in to an all-day marathon of Keeping Up With The Kardashians, following one or two sisters on Instagram, buying the magazine that the sisters were on the cover of.

    Thanks to social media and the level to which the family lets you into their lives, it wasn’t long until I started talking about these women like they were my friends. And that right there is exactly why they have become a one of a kind ambassador for brands. In this blog, Hollywood Branded explores the who, how, and why the Kardashians have become the business moguls they are today and what this means for their brands moving forward.



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    Topics: Social Influencers, Celebrity Initiative

    How Entertainment Marketing Is Different Than Advertising... or PR

    Posted by Stacy Jones on November 12, 2018 at 11:08 AM

    The Difference And How It Affects Your Brand

    What we do as entertainment marketing specialists is deal expertly in the art of consumer suggestion - something which flows along the lines of both advertising and PR. But there are differences in these marketing practices.

    Marketing authority, speaker and cartoonist Tom Fishburne is quoted as saying, "The best marketing doesn't feel like marketing."  And THAT is what entertainment marketing does for a brand. When done right, it makes the brand feel organic to the content.  Which means it becomes more easy to relate to (and buy in to) with the very tuned-in and engaged viewers watching. In this blog, Hollywood Branded examines what sets entertainment marketing apart from advertising and PR and how brands can benefit massively from it.



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    Topics: Public Relations, Social Media Strategy, Product Placement & Branded Content

    Top Brand Partnerships With Bohemian Rhapsody

    Posted by Jessica Moore on November 9, 2018 at 9:41 AM

    Campaigns That Prove They Are The Champions

    With Oscar season on the horizon Hollywood has begun to roll out their potential nomination flicks in anticipation as we've entered November, and Bohemian Rhapsody is no different. After having been in talks for almost a decade, amidst cast, crew, and script changes, the wait is finally over, and the long-time, highly anticipated Freddie Mercury and Co. biopic held a big weekend opening in its debut.

    Along with every movie comes a slew of co-promotions and partnerships, but which brands stood out amongst the rest? In this blog, Hollywood Branded explores the diverse and unique campaigns to come from the top brand partnerships with Bohemian Rhapsody...



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    Topics: Product Placement & Branded Content

    The Legal Side of Influencer Marketing And Mistakes To Avoid

    Posted by Greg Smith on November 7, 2018 at 10:58 AM

    The Price of Influence

    There's a lot more involved than just choosing that perfect influencer and figuring out what they're going to do for you. In fact, not just consumers- but even brands and influencers would be surprised to learn about the ways and methods that your brand can be legally protected when working with a social influencer.

    Recently the CEO of Hollywood Branded, Stacy Jones sat down with Sharon Tourek of Tourek Law to discuss this topic for our Marketing Mistakes podcast. In this blog post, Hollywood Branded examines the legal side of influencer marketing and the mistakes Sharon Tourek's legal advice can protect your brand from accidentally making.



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    Topics: Social Influencers, Digital Marketing, Social Media Strategy

    The Increasing Trend Of Political Branding

    Posted by Greg Smith on November 6, 2018 at 10:47 AM

    Brands Rock The Boat With Calls To Vote

    Regardless of where you stand on the political spectrum we can definitely all agree that times are now more overtly political than ever before. While avoiding politics was previously a standard tactic in branding, we’re seeing an increasing shift away from this practice, specifically in this most recent 2018 election.

    In fact, brands of many different industries and sectors have begun using their platform to address political issues in both partisan and nonpartisan efforts. In this blog post, Hollywood Branded examines the growing trend of brands using political messaging as a part of their marketing strategy.



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    Topics: Public Relations

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