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    Brand Partnerships With Movies Made From Books

    Posted by Tyra Dumont on April 5, 2019 at 11:29 AM

    The Constant Battle

    "I liked the book better!" "No, I thought the movie was better!" This is a constant battle when novels are adapted into film. Whether you prefer one over the other, let’s be real… you are still going to end up at the theater to watch it.

    Adapted films usually have successful outcomes in regard to attendance because the book has already sparked people’s interest and there is an engaged fan base. Although, how do you market such a film when the fans already have such considerable expectations? How do you reach those expectations in branding this phenomenon? And as a brand, how do you jump on a potential gravy train of success? In this blog, Hollywood Branded discusses important aspects when marketing an adapted film's brand, and how brands can capitalize on strategic partnerships. 

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    Topics: Strategic Partnerships, Social Influencers, Product Placement & Branded Content

    Integrating Strategy And Tactical Plans

    Posted by Greg Smith on April 4, 2019 at 9:00 AM

    Ready, Set Strategize!

    As many readers will know first hand, having an amazing product or service is only half the battle for every brand. Once your product is ready for the market, you must ask yourself is your brand ready to market it? Total commercialization is the combined efforts of sales, marketing, operations and management and ultimately the final step to succesful marketing of your brand.

    Recently, our CEO Stacy Jones sat down with marketing expert John Rohe to discuss what strategies brands can embrace to successfully implement total commercialization. In this blog post, Hollywood Branded examines integrating strategy and tactical plans for total commercialization through the expertise of HyCap's John Rohe.

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    Topics: Podcast Interviews

    Why Sponsorship Marketing Is Vital To Powerful Brand Marketing

    Posted by AJ Henry on April 3, 2019 at 8:58 AM

    Hey, Sponsor Me!

    Ahhh sponsorship marketing. Whether or not you’re aware of it, you’ve definitely seen it. Sponsorship marketing is the fastest growing form of marketing in the U.S.

    From sponsoring local community events, to internationally known sports events, brands are always looking for ways to get their product, message or service in front of their target consumer. Why? In this blog, Hollywood Branded explores why sponsorship marketing is vital to powerful brand marketing, and what brand marketers need to know to get started. 

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    Topics: Celebrity Initiative, Event Activations

    Tips To Maximize LinkedIn For Your Brand

    Posted by Greg Smith on April 2, 2019 at 9:00 AM

    Leaning In To LinkedIn

    As social media plays a key role in digital marketing efforts, it becomes a question of which social channels are best suited for your brand's needs and audience. As LinkedIn becomes increasingly important in today's market, it's clear that this medium is important both for your brand and yourself in a professional capacity.

    But knowing this, it can be daunting trying to approach where to start and how best to tackle this social channel. In this blog post, Hollywood Branded covers tips to maximize LinkedIn for your brand from the expertise of Ajax Union's Joe Apfelbaum.

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    Topics: Digital Marketing, Podcast Topic

    Toy Story Effect: How Film's Product Placement Increased Sales Of Toys

    Posted by Stacy Jones on April 1, 2019 at 4:15 PM

    Entertainment Content Has Long Been Considered A Major Sales Tool

    Entertainment content is considered a major sales tool for toy brands, and one of the films that has the biggest impact on toys in recent years is the Toy Story franchise, the first computer animated film in Hollywood. Kids everywhere watched and wanted to join the lives of Woody, Buzz and the Toy Story gang.  Having released 3 Toy Story films to date (with a 4th coming out this year), Disney and Pixar have made some of the film's featured toys household names to younger generations.  From Etch-A-Sketch, Slinky to Mr. Potato Head, Generation X's favorite toys have been introduced to children all over the world.
    In fact, one of these toys was actually out of business when the first Toy Story came out in 1995 by director John Lasseter.  And demand brought the toy (and jobs) back! In this blog, Hollywood Branded takes a look at how Toy Story product placement increased sales of toys.

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    Topics: Strategic Partnerships, Product Placement & Branded Content