The Mecca Of Regulation Free Advertising
If you are a cannabis brand, it's hard to get the word out about your product line in a meaningful way where you control the messaging. Many states refuse to allow cannabis brands to buy TV, print or digital media. And Facebook, Twitter and Instagram have put in major restrictions limiting the ability for cannabis brands to target individuals and pay for ads.
Yet cannabis is one of the fastest growing markets, and in order to survive, cannabis brands have to find a way to stand out and gain awareness. And if you are told you can't advertise, that's a pretty hard situation to be in. Yet there is way - a very great way - for these brands to grab consumers attention. How? By becoming part of other people's content, specifically through Product Placement. In this blog, Hollywood Branded is going to discuss how cannabis brands have used Product Placement to partner with television, film and music content over the years, and share our infographic on cannabis product placement.