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The Mecca Of Regulation Free Advertising

If you are a cannabis brand, it's hard to get the word out about your product line in a meaningful way where you control the messaging.  Many states refuse to allow cannabis brands to buy TV, print or digital media.  And Facebook, Twitter and Instagram have put in major restrictions limiting the ability for cannabis brands to target individuals and pay for ads.

Yet cannabis is one of the fastest growing markets, and in order to survive, cannabis brands have to find a way to stand out and gain awareness.  And if you are told you can't advertise, that's a pretty hard situation to be in.  Yet there is way - a very great way - for these brands to grab consumers attention.  How? By becoming part of other people's content, specifically through Product Placement.  In this blog, Hollywood Branded is going to discuss how cannabis brands have used Product Placement to partner with television, film and music content over the years, and share our infographic on cannabis product placement.

Change Your Apartment. Change The World

Over the last year, one brand has truly leveraged their celebrity endorsement partnership, by not only using a celebrity, but by creating an on screen fictional character to be the voice of their brand.  And it's well done branded content for what might otherwise appear to be a seemingly boring brand to advertise.  Apartments.com and their fictional persona, Brad Bellflower, has enlightened viewers on the pathways to changing life - just by changing where they live.

With eight commercials crafted just in the last year alone, storylines have ranged from how moving can get you a better job, find more free time, and even change you.  In this blog, Hollywood Branded shares a look into how Apartments.com and their Brad Bellflower Jeff Goldblum character has managed to create unique and interesting branded content that sticks to consumers minds.  

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Why Celeb Endorsement Of Baby Products Works So Well

We as consumers are fascinated at the world of celebrities. They are rich, famous and glamorous. And this doesn’t change when they have babies – in fact, our fascination grows even more.  Celebrities certainly have a way of making parenting look so easy… and glamorous! 

When we see our favorite celebrities give birth to adorable little mini-me-celebs we inherently pay attention to the way they parent… especially if we are parents ourselves. And our fascination includes what products they use, and in what clothes they dress these little mini-me's.   In this blog, Hollywood Branded looks at how several companies have successfully used celebrity endorsements of baby products to dramatically impact how consumers view and buy those brands.

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How To Break Into This Industry

At least once a day someone, whether it be a friend, client, family member, or an unsolicited email to our office, asks our team how we got such a cool gig. “You read scripts!?” “You get to go to TV sets!?” “How did you get tickets to that premiere!?”

And let us tell you, even though it’s challenging, most of the time it’s every bit as fun as it looks. But, how did we get here? What steps can someone take to help further their own career in the entertainment marketing industry? In this blog, Hollywood Branded shares some tips and tricks on how to land a job in entertainment marketing for product placement, Hollywood event activations, social influencers and celebrity endorsement partnerships.

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A Brand's Online Presence Means Everything

Many companies have forged what they believe to be a formidable presence online, while other companies are still scratching their heads in sheepish astonishment at their own lack of online presence and know how. This digital footprint goes beyond the traditional digital advertising world of banner ads and pre-roll videos -- into what is known as content marketing.

In fact, content marketing is helping those companies that are so successful in growing their audiences by the thousands, and they are using techniques that are completely doable by any brand. Much more easily than many brand marketers may even suspect.  In part one of this two part blog, Hollywood Branded provides a look into what separates Traditional Advertising and Content Marketing, and why brands need content marketing to survive.