The Holiday Season Is Gold For Brands

The holiday season is one of the happiest times of the year. Cozy fires, good food, laughter… who doesn’t love the holidays?! Well, besides the Grinch. Outside of the fun spent with family and friends, the holidays are an excellent time for brands to capitalize on the massive influx in product purchases.

From Black Friday sales to massive holiday themed marketing campaigns, brands are doing anything and everything to maximize their profits during this peak season.  Throughout all of this madness, there’s one method that has proven to be the most effective way to target consumers during the holiday season… influencers! In this blog, Hollywood Branded discusses four ways brands can utilize influencer marketing during the holidays to achieve their goals.

Creative Campaigns That Will Make You Green With Envy

It's that time of year again, and both brands and studios are in the final stretch before 2018 closes out, and they've been saving the best for last. With the holidays around the corner Universal Pictures and Illumination Entertainment bring us Dr. Seuss' The Grinch, along with fantastic campaigns. Don't worry, you needn't wait for Santa to put these gifts under your tree, we have you covered.

In this blog Hollywood Branded brings you the top brand partnerships with The Grinch that will warm every heart, even if they're two sizes too small...

Understanding Personas

In order for any brand to successfully market itself, it must first understand who the key demographic is for their product(s.) While this may seem like an easy part of marketing, you'd be surprised how often this can be a struggle for brands of all sizes. With this in mind, it's crucial for brands to develop personas, or representations of their ideal marketing demographic base.

Last week, our CEO, Stacy Jones sat down with an expert in the field of developing personas to discuss the most and least successful methods to identifying a brand's persona. In this blog post, Hollywood Branded examines some of the best practices to developing a marketing persona for your brand from the expertise and experience of Susan Baier from Audience Audits.

Daytime talk offers brands something no other TV production really can provide - true integrated conversation points about a brand, in 'brand speak'. Messaging is more able to be controlled.  Implied celebrity endorsement is achieved.  And a comprehensive program with on air, retail and digital elements can be activated.

But the trick is... to make sure it is not overtly brand heavy, and that’s something that productions take very seriously. No talk show series never wants the viewer to feel like they’re watching an hour long commercial, which is why securing a brand partnership with is that much more special… and at times, even difficult - such as in this case study partnership we're going to share with you. In this blog post, Hollywood Branded provides a look into a product placement integration talk show case study and paper goods brand , and how it raised awareness about the brand's major extension into new retail locations.