How Brands Capitalized On The Million Year Old Market

With Universal Pictures and Amblin Entertainment's highly anticipated Jurassic World: Fallen Kingdom eyeing its debut amidst the summer blockbuster release date, the brand promotions are charging in full force. From vehicles to food, and even a delivery service, a number of creative and unique partnerships are taking the Jurassic World by storm.

When brands build smart strategies to leverage huge summer blockbusters, they win big time.  They are able to engage with the movie's fans who will particularly take note, and bring more excitement into their own advertising campaigns that will help them stand out in general.  In this blog, Hollywood Branded will fearlessly journey through the age when dinosaurs roamed the Earth to bring you the top  brand partnerships with Jurassic World: Fallen Kingdom...

Here’s a known fact...the film industry is massive; the money being handled within it is vast, but the willingness to take marketing risks is often low. This is not the case with film producers such as Will Packer, who actually encourages his team to build marketing strategies into the heart of his films.

With Girls Trip, this marketing strategy included a secondary storyline that was a true product placement extravaganza for one brand, which in turn, helped catapult the film into international box office success. In this blog, Hollywood Branded walks through how Girls Trip's product placement partnership with Essence Festival led to massive box office success for the film.    

Brand Relationships With Hollywood

There are a few dozen brands who have figured out how to truly leverage Hollywood.  Why not more?  Quite frankly - it's perplexing.  Because the opportunity is absolutely there, waiting to be seized by brand managers.  Yet many brands, across really key categories, have either not tried product placement, or not done so effectively.

There are certain categories where success is really a no brainer.  These include beverages (both alcohol and non-alcoholic), automotive brands, electronics (my oh my the opportunities), apparel, jewelry and watches and countless others. And some brands reign king across those categories, while others rarely if ever make even a walk on background role on screen.  But the potential is there for every brand -- if you just let Hollywood know you are ready to play in the game.  In this blog, Hollywood Branded shares how brands can successfully leverage product placement trade out opportunities in Hollywood TV and film.

Helping A Brand Become The Official Partner Of Project Runway

Project Runway has been on air for sixteen seasons, and is an incredibly popular fashion design competition show hosted by international model, Heidi Klum and fashion expert, Tim Gunn.  This brand friendly series challenges fashion designers from every walk of life to create a themed outfit from scratch each week, in a very short period of time, often with limited materials.

What brands love about the show is the fashion platform and seamless and organic way the producers are able to build brand partnerships that work for both the show's viewers, and the brand. In this blog, Hollywood Branded provides a look into a product placement case study by walking through a Pilot Pen partnership on Project Runway, and how it raised awareness about the brand's unique features.  

Failing To Modernize Has Led To Brand Failure

There have been tremendous brand shifts over the last decade, with some of the top named retailers closing storefronts forever.  Much of that reason has been based on the brand's inability to adapt and modernize both the image of the brand, and the way the brand engages consumers. 

Yet in today’s world, with all of the new technology that's been made available, brands are able to revamp and effectively reintroduce their brands to the masses. And, that is exactly what Abercrombie & Fitch did.  In this blog, Hollywood Branded explores how an integration with Snapchat drives traffic to Abercrombie & Fitch.