The Price Tag You Are Forgetting For Super Bowl's Enormous Costs
We are gearing up to that time of year when football is on everyone's minds - and more so... one game in general. The Super Bowl! And all that advertising that goes with it. Our agency's attention is not typically focused entirely on the ball play however, but on the high priced commercials in what is appropriately deemed the most expensive night on TV. In 2017 brands paid the highest ad price in Super Bowl history at $5 million for a 30-second ad. And in return, reached an estimated 111.9 million audience, the third largest ever. And this year it's even more expensive!
But keep in mind, this price tag is only the amount paid for that precious :30 seconds on air. And many brands actually ran :60 ads or bought two ads. $10 million plus! It does not include the costs of creating the commercial itself. Or the millions paid for celebrity endorsement appearances.
In this blog, Hollywood Branded looks at the 32 brands who showcased celebrities, and the best and worst of the Super Bowl 2018 commercial celebrity endorsements.