Getting Your Brand In the Bag

Celebrity gifting is perhaps one of the best ways to increase your brand awareness and your sales as well! It's no coincidence that brand products fly off the shelves the day after a celebrity is seen sporting them, especially on the red carpet.

As awards season is upon us, brands have utilized so many unique ways (often by the guidance of agencies like ours) to find a way to gift their products to celebrities. In this blog, Hollywood Branded shares insights on celebrity lounges and swag bags during red carpet events from Distinctive Assets' founder, Lash Fary's experience and expertise.

The Bounce Back Of The Last Year 

The results have arrived for the hottest shoes of the season and it is not something you would expect. It is not Nike's new and glamorous SF Air Force 1 series, nor Adidas's highly desired Yeezy 350 Boost V2 shoes. Whether you want to believe it or not, it is the new Crocs Dimitri Clog line. Crocs collaborated with one of the biggest names in the music industry, Post Malone, and together they were able to turn some heads in the fashion scene. 

Celebrities advertising products has a huge impact on consumers' purchase-making decisions. The effect is that, if consumers happen to be fans, they place a higher value on products that celebrities are endorsing. In ths blog, Hollywood Branded discusses the trendy return of Crocs, Post Malone's love for the shoe brand, and how he influenced the brand's sales. 

The Celebrity Stamp Of Approval

With 43% of consumers influenced to purchase products after seeing a brand with a celebrity, it’s no wonder that 72% of brands and agencies use entertainment marketing in their current marketing mix.  There is no question about the extraordinarily high level of influence of celebrities in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages. In this blog, Hollywood Branded shares 12 steps to celebrity event sponsorships brand managers should take before activating their next partnership.

2018 was a big year for influencer marketing. Nearly 80% of businesses increased their influencer marketing spend, millions of pieces of influencer generated content were created and the strategy further solidified itself as a necessary component to any marketing strategy.

For any brand marketers that haven’t hopped on the influencer train yet, you better get on soon! Influencers have the ability to showcase a product, message or service to your target market in an effective and authentic way. As we enter into 2019, it’s important to keep in mind how the influencer space will develop over the next 12 months. In this blog, Hollywood Branded discusses the influencer marketing trends to look out for in 2019.

Showing Off Your Brand In Real Time

With the help of Internet, everything's so much faster that we can message friends from the other side of the world in less than a second, video chat with families away from home, and we even check what's happening internationally in real time. For marketers, it means that every single event can now be an opportunity to improve the publicity of their products.

Advertising is no longer just about putting up a commercial on TV or designing a billboard, but being able to respond to real-time events, which provides brands a chance to demonstrate the true "who is" of their brand. In this blog post, Hollywood Branded shares 4 examples of real-time viral marketing responses and provides insight into 4 case studies of successful viral campaigns.