POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful.

Join over 30k+ Marketers who read our blogs and learn how to increase sales using trend setting pop culture.

    Top Brand Partnerships With James Bond: No Time To Die

    Posted by Chelsea Collins on January 17, 2020 at 8:22 AM

    Woke Partnerships For A Woke Bond

    It’s a new decade people, and even James Bond is feeling it! Said to be the “wokest” of all the franchises, No Time To Die finds Bond married, drinking nonalcoholic beer, driving a part electric Aston Martin, and wearing corduroy. It is safe to say this is not your father’s James Bond, and the film’s promotional partnerships reflect that.

    While some kept with tradition, there were some that really shook it up! In this blog, Hollywood Branded takes a look at the top brand partnerships found in James Bond: No Time To Die.

    Read More

    Topics: Celebrity Initiative, International Partnerships, Strategic Partnerships, Creative Content, Product Placement & Branded Content

    Building a Business Dream Team

    Posted by Heather Armel on January 16, 2020 at 7:13 AM

    ...And Have Record Setting Sales!

    While it is impossible to be well versed on every topic and strategy that can improve bottom line results, that doesn't mean that those areas can't have a strategic and successful approach. For a lot of business owners, growth is one of those areas that often goes overlooked.

    Recently, our CEO sat down with an award-winning entrepreneur who educates, inspires and coaches business teams on growth strategies. In this blog, Hollywood Branded learns how to build a dream team in your business, from the expertise of Clay Clark, founder of the ThriveTime Show!

    Read More

    Topics: Business Advice, Podcast Interviews

    Targeted Advertising Techniques And Why They Are Effective

    Posted by Anya Salmen on January 15, 2020 at 10:22 AM

    Ever Felt Like Instagram Was Eavesdropping On You?

    If you have an Instagram, Facebook, or Amazon account you might have encountered ads that are alarmingly similar to something you have only mentioned or searched once. At times it seems like a crazy coincidence, but it actually because these websites follow your activity very closely to deliver ads you are more likely to click on. 

    Targeted advertising has become a topic of controversy as many believe it is a violation of privacy and that it should be illegal for businesses to cyber-stalk them. However, from a theoretical standpoint it could be mutually beneficial to both businesses and consumers. In this blog, Hollywood Branded delves into targeted advertising techniques and why they are effective. 

    Read More

    Topics: Social Media Strategy, Social Influencers

    7 Types of Talk Show & News Brand Partnerships For Companies Of All Sizes

    Posted by Stacy Jones on January 14, 2020 at 6:00 AM

    One Of The Most Powerful Messaging Machines On TV

    One of our favorite go-to brand partnerships for our clients is talk shows and entertainment news programming.  Why? Because they get the brand on air just so gosh-darn fast, and with amplified exposure – often including verbal mentions, messaging and product beauty shots. 

    We’ve done not dozens but hundreds of talk and news show partnerships over the years, and found there to be both positive and negatives that brands need to know about.  In this blog, Hollywood Branded shares 7 ways how brands can leverage talk shows and news programming for brand partnerships no matter the size of your company or brand category.

    Read More

    Topics: Product Placement & Branded Content

    How To #6: Make Affordable Product Placement Magic Happen On Screen

    Posted by Stacy Jones on January 13, 2020 at 6:45 AM

    Busting The Myth

    There is a common misconception that any placement of brands in TV and feature film is paid for – with a lot of dollars. And the media strongly supports this opinion.  Article after article have been written to support this myth - but the truth lies outside what you may read.

    While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike. What then does is take, instead of cash, to forge a strong brand-production bond? In this blog, Hollywood Branded shares three reasons why brands can win big time on screen, and make affordable product placement magic happen on screen.    

    Read More

    Topics: Marketing Best Practices, Product Placement & Branded Content

    A Look At Hollywood Branded In The Media Talking Product Placement (Q4 2019)

    Posted by Stacy Jones on January 10, 2020 at 6:30 AM

    A Year Of PR For Our Agency - Q4

    2019 was a phenomenal year of press for Hollywood Branded, where I had the pleasure of speaking with over 45 media outlets about all things pop culture.  As an agency, we (of course) love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies. 

    That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Because quite frankly - it's not the easiest marketing strategy to successfully pull off.  But we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales. In this blog, Hollywood Branded shares top product placement, celebrity and influencer media interviews in Q4 2019 including The New York Times, CGTN TV, Association of National Advertisers Magazine, Business Insider, and UK's The Grocer.  Let's take a walk down memory lane...

    Read More

    Topics: Celebrity Initiative, Product Placement & Branded Content

    Think Outside the Box

    Posted by Heather Armel on January 9, 2020 at 8:00 AM

    Boost Your Chance of Success 

    When things don’t go as planned, businesses typically do one of two things-  change their approach or throw in the towel. Companies who are able to adapt and make the most of change are usually the most successful and highly admired, but it's easier said than done.

    Recently, our CEO sat down with someone who owned a real estate investment company during the market crash last decade, and we’re excited to share where he is now! In this blog, Hollywood Branded learns how to think outside the box and adapt to changing times with Jeff Pulvino, co-founder and CEO of Boost Media Group.

    Read More

    Topics: Business Advice, Podcast Interviews

    Why Hasn't Your Brand Partnered With Netflix Content Yet?

    Posted by Stacy Jones on January 8, 2020 at 8:00 AM

    You Are Really Missing Out On Eyeballs Then...

    It's time your brand made the leap from thinking broadcast TV is the end-all-be-all.  It just isn't, unless you want to shell out massive amounts of ad dollars.  The new players on the block that are building up steam - and interest from Madison & Vine, as well as brands around the globe, are the SVOD platforms.  Netflix, Amazon, Crackle, Hulu all offer something that many of the networks just can't offer.  Massive eyeballs and great content.

    Not driven by brands who advertise and who sign off on the content being over the top PC and brand-friendly... these shows are garnering audiences because they do the exact opposite.  They don't cater to the advertiser.  And that's why brands can win big. In this blog, Hollywood Branded provides insight into the power of the new streaming TV content, and why your brand needs to embrace Netflix content.

    Read More

    Topics: Product Placement & Branded Content

    The Untapped Potential of Twitch Influencer Marketing

    Posted by Chelsea McCormick on January 6, 2020 at 9:00 AM

    Influencing Beyond Social Platforms

    Influencer marketing is all the rage these days as marketers flock to popular social media platforms hoping to partner with content creators who have significant followings to promote their products, often extremely cost effectively. All it takes is a single image feature, and suddenly tens of thousands, or even millions of like-minded people have seen your product.

    Well-known platforms like Facebook, Instagram, or YouTube are, of course, the go-tos for influencer marketing. But there are other niche platforms out there with enormous potential often overlooked by those not in the know. In this blog, Hollywood Branded discusses the untapped potential of influencer marketing in the gaming industry and how Twitch could be more effective than other major platforms.

    Read More

    Topics: Digital Marketing, Business Advice

    5 Fake Brands From TV Shows

    Posted by Stacy Jones on January 6, 2020 at 8:30 AM

    Wait, I've Never Heard of That Brand?

    Because brands are so present in our everyday lives, movies and TV shows have no choice but to acknowledge their presence. However, not every show is looking to give a shout-out to Pepsi every time a character is drinking a soda, so they create their own brand alternative of Pepsi. 

    And sometimes these brands seem just so real... that you might go online and google to find out where you can purchase them. And be a little surprised to find out... they only exist on screen, and they are fake-outs.  In this blog, Hollywood Branded shares five fake brands on TV that you won't find in real life.   

    Read More

    Topics: Product Placement & Branded Content