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Product placement of cars in films is something we've all seen before. In fact, you’ll probably find it hard to think of a movie, set in present day, that doesn’t feature a single car. The only problem with this, at least for the car-makers, is finding a way to make the audience remember the cars they see on screen in the hopes that they will buy into the brand.
Some auto manufacturers have found a way to make their brand be stuck in the viewers mind. How do that do that? They make the car a star. In this blog, Hollywood Branded examines car went beyond typical product placement and made their car an integral part of the story.
Celebrities today are in the spotlight 24-7. It is no longer just about their actions in their roles as famous actors, athletes, or musicians. Digital news and social media have given the fans, as well as the non-fans, round the clock access to all aspects of the lives of the famous.
This is no more evident than today as the parenting decisions of Lori Loughlin and Mossimo Giannulli and that of Felicity Huffman top headline news when it comes to the right and wrong way to parent, and we can see first-hand how the decisions made by these celebs impact their personal brands. In this blog, Hollywood Branded looks at the College Admissions Scandal and the impact it has had, and will potentially have in the future, on the brands of each of the celebrities involved.
Topics: Celebrity Initiative
It's important for brands to be aware of how they are being perceived in media and entertainment. Most brands assume that their perception is exactly what they intend it to be, which is a mistake that's often only caught once it's too late. Attempting to synthesize your brands impressions all in media and entertainment is overwhelming and next to impossible, if you do it alone.
Recently, our CEO had a conversation with someone who's cracked the code by developing an analytical view of brand portrayal, allowing brands to actively track their perceptions rather than passively hope for the best. In this blog, Hollywood Branded discusses the intricacies of product placement with Dominic Artzrouni, the founder of Concave Brand Tracking.
Social media is indisputably a critical part of our every day life and modern culture. It shapes not only how we interact but how we look at the world. It's not uncommon to see young people out with their friends posing endlessly to get the perfect image or selfie.
This creates a lot of pressure on young people, and is now commonly associated with a rise in depression. Reportedly in response to this issue, social platforms are now slowly rolling out the removal of showing likes and engagements. In this blog, Hollywood Branded examines the decision to remove likes from Facebook and Instagram and what that means for brands.
Opposed to putting a known product into a show or movie, reverse product placement brings fictional products to the real world. This enables consumers to purchase products they’ve already seen in their favorite shows and movies.
Consumers have already witnessed the sensation of the product via the characters they love, however reverse product placement provides an opportunity for consumers to immerse themselves in the experience. In this blog, Hollywood Branded provides multiple examples of reverse product placement, as well as how it can enhance or launch a product line.Read More
One of the best ways to engage consumers through entertainment is with a quality entertainment partner such as a feature film. And best yet - brands can do this with NO FEE paid to the content owner. The silver screen is a mega example of a large-scale promotion for a brand, so it needs some strategic thought.
These types of strategic content partnerships can extend well beyond the silver screen with the opportunity to leverage TV content, SVOD and even music videos. In this blog, Hollywood Branded looks at four key steps for brands to better understand and maximize an advertising partnership with a movie partner.Read More
One of our favorite go-to brand partnerships for our clients is talk shows and entertainment news programming. Why? Because they get the brand on air just so gosh-darn fast, and with amplified exposure – often including verbal mentions, messaging and product beauty shots.
We’ve done not dozens but hundreds of talk and news show partnerships over the years, and found there to be both positive and negatives that brands need to know about. In this blog, Hollywood Branded shares 7 ways how brands can leverage talk shows and news programming for brand partnerships no matter the size of your company or brand category.
More viewers than ever are avoiding traditional commercials in any way they can. And thankfully for many, streaming platforms are creating a new way for viewers to watch their favorite television shows and movies without commercial breaks. With a growing popularity of Netflix and Hulu, individuals are not viewing traditional television advertisements the way they used to. And that is a problem for advertisers.
Streaming platforms are changing the advertising landscape and without traditional advertising, brands need to find a way to still tell their story and showcase their product in video content. There is an option that many more brands are turning to than ever before - product placement. In this blog, Hollywood Branded shares why product placement, despite not being a new marketing practice, is finally being considered one of the newer alternatives to a commercial by brand marketers.
Most of us don't think about how we sound when we speak, we even actively avoid listening to our voice on recordings or videos. Unbeknownst to most, your voice reveals so much about you, and it's something worth learning about. Strengthening your Vocal Awareness can improve your leadership, relationships, career advancement, and much more. Pretty shocking, right?
Recently, our CEO, Stacy Jones, had an intriguing conversation with one of the world's foremost communication strategists and authorities on the human voice. In this blog, Hollywood Branded discovers the importance of your voice with the founder and chairman of the Vocal Awareness Institute, Arthur Joseph.