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    Game of Thrones Brand Partnerships [Infographic]

    Posted by Dylan Majerus on August 23, 2019 at 9:49 AM

    Brands and the Throne

    Since 2011, Game of Thrones has held the reigns as one of the, if not the, most popular show on television. Whether or not you are satisfied or completely in disarray with how the series ended, there is no denying its cultural and cinematic imprint in television history.

    Over the years, the rise and popularity for the show has led many brands to want to jump on and ride the wave of Game of Thrones' success. Obviously not by way of product placement, but through licensing extensions and strategic advertising partners.  These partnerships serve to garner not only media attention towards Game of Thrones, but awareness towards those brands as well. In this blog post, Hollywood Branded provides a deeper look and an infographic of the brand partnerships of Game of Thrones.

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    Topics: Strategic Partnerships, Creative Content

    Understanding Blockchain

    Posted by Heather Armel on August 22, 2019 at 8:07 AM

    Simple And Safe Information Transfers

    Most of us might not be able to describe exactly what blockchain is or how it works, but we've definitely heard the buzz about it over the past several years. Blockchain has a variety of use cases and is being used in industries such as voting, real estate, food safety, insurance, and banking- just to name a few. Oh! And our personal favorite use case here at Hollywood Branded - marketing and entertainment.

    Recently our CEO sat down with a keen brand strategist who has been integral in bringing the value of the blockchain to top entertainment IP holders. In this blog, Hollywood Branded gains an understanding of blockchain uses in marketing, with Mimi Slavin from Greenfence Consumer.

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    Topics: Business Advice, Podcast Interviews

    A Timeline Of Marvel's Top Brand Marketing Partnerships

    Posted by Macy McKeegan on August 21, 2019 at 9:00 AM

    MCU and Earth: One and the Same

    The iconic skyscrapers of New York set the scene. Fans watched on as famous buildings in the Big Apple came crashing down in the massive fight against Loki’s ruthless Chitauri army.

    In the final battle scene of The Avengers, the Marvel creators made sure that the New York City landscape stayed recognizable to viewers.These heroes may be super, but they still live in the human world.

    However, this is also the start of the ten-year long quilt that the Marvel creators will soon weave, linking the human world to the Marvel Cinematic Universe. In this first movie of the twenty three film series, the glistening Stark Tower placed in the New York City skyline serves as Marvel's sewing needle, paving the path for a plethora of brand integrations to come. In this blog, Hollywood branded presents a timeline of Marvel's top brand marketing partnerships. 

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    Topics: Product Placement & Branded Content

    Anime Takeover: Why Anime Is Advertising's Next Frontier

    Posted by Dumisa Moyo on August 20, 2019 at 9:00 AM

    Anime Is Lord And Savior

    Anime has gone corporate. Or at least, the corporate world is finally beginning to understand the power behind this style of animation. More and more brands are gravitating towards incorporating anime into their branding of advertising campaigns.

    At the moment, the country that is capitalizing on this medium the most is (not surprisingly) Japan, the birth place of anime. With a growing demographic of anime appreciators (10-29 years of age is the sweet spot), Japanese animation studios are finding themselves called for work on corporate-owned branded content. That’s why, in this blog, Hollywood Branded discusses how Anime is becoming advertising's next frontier, and what brands need to know about the Anime audience. 

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    Topics: Product Placement & Branded Content

    Why Influencers Aren't Responding To You

    Posted by AJ Henry on August 19, 2019 at 8:20 AM

    You've Reached Out And Only Hear Crickets

    In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

    But it's not typically that easy. And it usually takes hours and hours worth of work to get a campaign to completion. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand campaign, and how to fix it.

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    Topics: Celebrity Initiative, Social Media Strategy, Social Influencers

    Top 5 Ways To Leverage Branded Content Marketing

    Posted by Dumisa Moyo on August 16, 2019 at 9:00 AM

    Who Said Content Marketing Was Hard?

    Content marketing is a powerful thing, and allows brand marketers to add significant strength to your brand messaging as well as overall awareness.  Everywhere you turn 'content marketing' is being discussed as the next great big thing to happen to advertising.  

    And you know what?  If your brand isn't utilizing it, then you are missing out on a great opportunity for exposure.  In this blog, Hollywood Branded shares with you the the top 5 ways you can leverage your branded content marketing.

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    Topics: Social Media Strategy, Product Placement & Branded Content

    Identifying Your Market As An Entrepreneur

    Posted by Heather Armel on August 15, 2019 at 9:42 AM

    ...Or 'Markets' In A Sharing Economy!

    Remember back in the day when Uber first launched, and everyone was skeptical about riding with a stranger or using their car as a taxi? For most of us, those days are far in the past, and the sharing economy has now evolved to reach further than our vehicles. Entrepreneurs within this space face the unique challenge of marketing to two types of customers, each with different needs, and you need both of them to be successful. 

    Recently, our CEO had a wide spanning conversation with a marketing professional who has had success navigating the often challenging space of sharing economies. In this blog, Hollywood Branded has a conversation about identifying your market as an entrepreneur with Neighbor.com Co-Founder and CMO, Preston Alder.

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    Topics: Business Advice, Podcast Interviews

    Celebrities Using Their Own Platforms To Build Their Brands

    Posted by Chelsea Collins on August 14, 2019 at 9:00 AM

    Celebrities, Their Brands, And Billions Of Dollars

    Forbes recently released its list of America’s Richest Self-Made Women. From the world of celebrity, we saw names like Rihanna, Kim Kardashian, and Beyoncé. No one is particularly shocked to see these names on the list, but what is surprising is that they didn’t get there from record sales or a reality TV deal.

    You've seen our blogs about companies using the power of celebrities to boost their own brand, but over the past couple years there has been an increasing amount of celebrities flipping the script and using their influence to generate revenue for their own brands. Celebrities are taking their wealth to new levels by using their influence to invest in themselves. In this blog, Hollywood Branded explores how celebrities are using their own platforms to build their brands and make crazy money.

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    Topics: Celebrity Initiative, Product Placement & Branded Content

    How To Convert Young Consumers Into Customers

    Posted by Dumisa Moyo on August 13, 2019 at 9:00 AM

    Sorry, Didn't See Your text

    Nothing gets the nation talking like a nicely timed election. More specifically, the elections sparked quite a lot of controversy this past year for more reasons than one. A statistic published by Adobe and given exclusively to Adweek stated “Nearly 40 percent of likely voters between the ages of 18 and 37 reported that they hadn’t seen any political advertising leading up to the Nov. 6 midterm elections.”

    Digital ad blockers aside, Gen Z and Millennials are not privy to these linear methods of advertising. Gen Z alone has a total spending power of $143 billion and on overall spending of almost $100 billion. Brands need to start examining their advertising strategy if they are want to start engaging with those generations. In this blog, Hollywood Branded examines how to convert young consumers into customers!

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    Topics: Social Media Strategy, Digital Marketing

    How To #33: 4 Steps To Get Branded Video Content Created & Shared

    Posted by Stacy Jones on August 12, 2019 at 9:37 AM

    Letting Someone Else Create Your Content

    Today, one of the best ways to reach a hyper engaged audience is by having your brand be embedded in the social media content your targeted consumer views throughout the day.  One option all brands should be exploring is creating their own content – but the reality is what you produce will only be shared within your own social universe.

    So what’s a brand to do if they want to reach new viewers and potential purchasers?  We're going to dive into some of the options you have to achieve this. Such as working with a blogger develop a relationship with a social influencer, and more. In this blog, Hollywood Branded shares 4 steps for brands to get branded video content created by someone else and shared beyond their own social media universe - and who our favorite content producers are to work with.

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    Topics: Social Media Strategy, Marketing Best Practices