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TikTok Should Be Your Next Social Media Marketing Strategy

Posted by Joshua Woodbeck on October 23, 2020 at 8:15 AM

What You Need To Know

Have you heard your friends, kids, co-workers, or even your parents talk about getting famous on TikTok recently? Or have you been watching TV and seeing Fleetwood Mac and Ocean Spray all over TikTok's commercials and wondering what that is about?  Well, it's a great example of what the power of TikTok can do for a brand to make it go viral. With over 30 million monthly active users, individuals or brands can become a global sensation overnight.

If your company is not taking advantage over the TikTok buzz, you are missing out on potential customers. In this blog, Hollywood Branded explores multiple companies and brands that are using TikTok, and shares how they are leveraging their social media strategy to reach millions of consumers.

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Topics: Social Media Strategy, Social Influencers, Product Placement & Branded Content

Creating a Content Strategy for Your Brand with Kristin Bryan

Posted by Greg Smith on October 22, 2020 at 12:53 PM

Cooking Up Content

Content creation is the backbone of all marketing strategies. It's what we watch on Youtube, the posts we like on Instagram, the ads we watch on TV, everything we see on a website and so much more. In order to succeed, every brand must have a strong content strategy. But how do you streamline all this in a way that's effective and resonates with your audience?

Recently, our CEO Stacy Jones sat down with Kristin Bryan, a marketing expert who launched her own company with her sister that has partnered with major brands in their own content creation. In this blog, Hollywood Branded examines the importance of content strategy and how it can drive your brand from the expertise of The Chef Sisters' Kristin Bryan.

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Topics: Business Advice, Podcast Interviews

Implementing Efficient Influencer Marketing Strategies for Your Brand

Posted by Madison Linville on October 21, 2020 at 6:30 AM

How Do You Know Who's Right For Your Brand?

More brands are turning to influencer marketing to help gain awareness and increase sales for their products. Why are they using this tool? It’s effective and it produces results – but only if you implement a strategy that closely aligns with your brand’s goals and values.

Building a trusted relationship with your influencer can be a valuable experience for both parties, but you both should have the same values in mind. Find an influencer who matches your brand identity and has a strong authority over their audience. In this blog, Hollywood Branded shares how your brand can utilize an efficient influencer marketing strategy, and determine who most closely aligns with your brand’s goals and identity.

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Topics: Social Influencers, Ways To Use Influencer Marketing, Impact Of Influencer Marketing, Tips For Influencer Marketing

5 Step Guide: How A Strategic Partnership Works

Posted by Sasha Bogdan on October 20, 2020 at 6:15 AM

So.. What Is A Strategic Partnership?

Most brands are always on the search for innovative and creative ways to gain publicity and find ways to get themselves endorsed. If you’re looking to grow within your industry, partnerships are an effective way to do so.

Working with other brands that share your vision can take your business to the next level. The constant search for opportunities to be featured in all things pop culture is achieved in more ways than one. In this blog, Hollywood Branded explains the basic gist of how strategic partnerships work, and the How-To of creating one.

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Topics: Strategic Partnerships, Opportunities, How To, Examples, Basics

Top 10 Most Followed Celebrities on Instagram For Your Brand

Posted by Alexa Mancilla on October 19, 2020 at 7:15 AM

Most Followed Celebrities on Instagram 

Instagram is one of the most used social media platforms today, having over 1 billion active users around the globe.  It's become the chosen platform for celebrities and influencers due to that popularity, and its ease of storytelling is used to let fans in on their lives.  And in that, it's become a major way for celebrities to have grown their own brand.

Fans can get insider access and insight to their favorite celebrities lives with just a click of a button, and a perceived feel of an exclusive look just from regular posts and Instagram Stories. In this blog, Hollywood Branded shares the top 10 most followed celebrities on Instagram for your brand if you are interested in audience reach. 

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Topics: Celebrity Initiative, Social Influencers

What Characteristics to Look for When Hiring an Influencer

Posted by Tatum Dahl on October 16, 2020 at 7:45 AM

Has Your Brand Hired The Right Content Creator For The Job?

Despite the immense setbacks that the COVID-19 pandemic has caused industries worldwide, the world of influencer marketing continues to thrive. Where other businesses have come to a screeching halt, the internet is busier than before.

Today, now more than ever, companies are scrapping traditional forms of advertising and marketing as they establish influencer marketing programs and similar online social strategies. But how do brands know what to look for in a potential spokesperson? In this blog, Hollywood Branded discusses 3 major characteristics that brands should look for in deciding whether or not to hire an influencer.

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Topics: Social Influencers, Tips For Influencer Marketing, Influencer Marketing 101

How Marketers Can Use Software Automation with Will Christensen

Posted by Greg Smith on October 15, 2020 at 2:45 PM

Automating Your Success

Automation sounds like a term of the future, when really it's one of the present. Though some businesses hesitate to embrace the technology and others fear it will replace jobs, the truth is - it simply maximizes efficiency.

Recently, our CEO, Stacy Jones sat down with an expert in the field of automation to discuss the function automation plays in marketing, when and how it should be used, and what you need to know for the future. In this blog, Hollywood Branded learns how to drive your business through automation from the expertise of Will Christensen, the founder of DataAutomation.

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Topics: Business Advice, Podcast Interviews

Travis Scott's Top Brand Partnerships

Posted by Chelsea Collins on October 14, 2020 at 6:45 AM

Is Travis Scott America's New Sweetheart? 

Travis Scott is easily one of the world’s most successful music artists right now. Over the past six years fans have watched his songs fly up the charts, his merch selling off the shelves, and his tours rack in over $50MM. And despite some controversial lyrics, his incredible popularity has not been lost on companies who have been smart to capitalize on the brand he’s built for himself.

Something that is incredibly impressive is the shear range of brand categories Scott has helped build success with. Don’t believe us? Take a read for yourself below! In this blog, Hollywood Branded explores Travis Scott’s Top Brand Partnerships.

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Topics: International Partnerships, Creative Content, Digital Marketing, Social Influencers, Music Festival And Concerts, General Entertainment, video game

How To Get Your Team To Blog

Posted by Stacy Jones on October 13, 2020 at 6:51 AM

Pulling Teeth Could Be More Fun (But We've Made It Easy)

Our agency blogs.  Every week.  Including holidays and during our busiest times of the year (which seems to be always).  It is the primary way how we approach inbound marketing.  We've been doing it since 2012, and it's gotten us a lot of client leads and business.

But does that mean it is easy? And that everyone on our team rushes to turn in their blogs so we have a ton of content?  I wish.  In fact, getting blogs written is always a bit of a struggle, but we've finally managed to make it so core to the culture of our company, that it is a task that everyone participates in.  Literally everyone, except the office dogs, blog. From the CEO of our company, through all of our employee team members to even our interns blogs are written.  In this blog, Hollywood Branded explains how to get your team to blog, and the importance of doing so for marketing your company.

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Topics: Social Media Strategy, Inbound Marketing

A Brand Guide To Kendall Jenner Instagram Posts

Posted by Alexa Mancilla on October 12, 2020 at 7:15 AM

Brands Who Have Partnered With Kendall Jenner

The eldest Jenner has been quite busy on social media. And seeing as Kendall is always picture perfect, she is the absolute best candidate for Instagram sponsorships. It's definitely not her first rodeo; she knows what she's doing with ads.

Kendall has been smart with her brand choices by choosing: clothing, beauty, and jewelry sponsorships - which is the best bet for a fashion icon like herself. And this won't be the end to her partnerships, as she earns over $16 million a year from Instagram ad posts, alone.  In this blog, Hollywood Branded provides a brand guide to Kendall Jenner Instagram posts and shares examples of these fee-based posts for brands to learn from.

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Topics: Celebrity Initiative, Social Media Strategy

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