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The Buzz Around Drivers License By Olivia Rodrigo

Posted by Juliette Roberts on January 22, 2021 at 6:15 AM


What’s All This Talk With That Driver’s License Song?

If you have been on any social platforms in the past week, especially TikTok, you most likely have seen a lot of sad and angry people passionately singing in their cars in some suburban area. Why, you may ask?

Well, Olivia Rodrigo, the singer and songwriter of the viral hit song, Drivers License, went absolutely viral this month, topping the charts to be the number one song right next to Taylor Swift and Justin Bieber. In this blog, Hollywood Branded will discuss how Drivers License grew in popularity so fast and what music artists can learn from this experience.

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Topics: Strategic Partnerships, Marketing Best Practices, Music, Benefits

Bumble & Tik Tok: A Match Made in Heaven

Posted by Samantha Dammeyer on January 20, 2021 at 6:15 AM

 


Advertising = Dating

Advertising and Dating are one and the same. You have to be able to get your future date or audience's attention, you have to have something in common, and, most importantly, you have to make them feel some form of joy. In an age where ad awareness has increased tremendously due to a pandemic forcing us to rely on our technology to stay occupied, advertisers are under pressure to create more innovate ways to keep their audience engaged, very similarly to people creating their dating profiles.

How do you stand out in a sea full of branding? Bumble cracked the code! Bumble partnered with Tik Tok and created ads that consumers could relate to and actually interact with by partnering with fan-favorite influencers and running direct response ads. In this blog, Hollywood Branded dives into the successful relationship between Bumble and Tik Tok and how thinking outside of the box always works in advertising, and even dating!

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Topics: Strategic Partnerships, Digital Marketing, Social Influencers, Impact Of Influencer Marketing, Tips For Influencer Marketing, Influencer Marketing 101

Branded Films: The New Way To Drive Engagement

Posted by Roey Lee on January 19, 2021 at 6:15 AM

Share Your Brand's Story, Message And Beliefs

Branded Films are not well-known genres in the film industry to the general public. And when you hear the world “Branded Film” you may think that you are going to be hit over the head with an advertisement. That’s where you would be wrong.

When done well, these full-length or short films featuring a specific brand result in making audiences feel like they are watching a movie rather than an ad. Yet when a brand has complete control of a film, they have the very unique opportunity to shape the messaging and align it to their overall marketing and brand ethos. In this blog, Hollywood Branded discusses how Branded Films can be an incredibly effective way to market your brand to niche and targeted audience.

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Topics: Opportunities, Hollywood Branded, Influencer Marketing 101, General Entertainment, Branded Film

HB Round-Up: Celebrity Partnerships

Posted by Alexa Mancilla on January 18, 2021 at 6:15 AM

Celebrities Can Help Your Brand, Too

Product placement is the crux of entertainment marketing. However, celebrity endorsements and partnerships are just as important. 

Every celebrity out there has devoted fans who will support them in any way, and that includes through the partnerships they take part in. In this blog, Hollywood Branded recaps some of our blogs featuring successful (and sometimes, unsuccessful) celebrity partnerships.

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Topics: Strategic Partnerships, Celebrity Endorsements

Product Placement in Lil Nas X Music Video, Holiday

Posted by Joshua Woodbeck on January 15, 2021 at 6:15 AM

Happy Holidays From Lil Nas X! 

In today's world, we are living a digital life more than ever. Websites and social media platforms are filled with ads from companies desperately trying to drive awareness for its brand and products. Let's be honest though, how many consumers are actually paying attention to the ads that get in the way of their social media browsing?

A more creative and alternative way to capture attention is through the power of music videos. Product placement in music videos has a strong influence to consumers through pop culture and artist recognition. In this blog, Hollywood Branded analyzes the product placement featured in Lil Nas X's music video for his new song "Holiday."

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Topics: Strategic Partnerships, Creative Content, Digital Marketing, Music

Influencers Monetizing Their Daily Routine

Posted by Sierra Cox on January 13, 2021 at 6:15 AM

Influencer Partnerships Based On Signature Brand

Everyone dreams of being sponsored by their favorite brand. Now, imagine going to the coffee shop and seeing your favorite drink listed on the official menu by your own name. Influencers have been monetizing iconic parts of their brand in order to gain followers and invite their audience to live life alongside them.

At over 100 million followers on TikTok, almost anything Charli D’Amelio does is copied by fans. In this blog, Hollywood Branded discusses influencers monetizing parts of their signature brand, focusing on Charli D’Amelio’s brand deal with Dunkin' Donuts inspired by the TikTok star’s genuine love for iced coffee.

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Topics: Strategic Partnerships, Social Influencers, Ways To Use Influencer Marketing, Influencer Marketing 101, Youtube Influencer Partnership

Top Three Music Videos With Brand Exposure

Posted by Brandon Pike on January 12, 2021 at 6:15 AM

The Three Minute Story

Music is something that unites everyone around the world; it is a universal language. Perhaps that is why brands have begun to partner with artists to help enhance and develop the story line within their music video. Not only are companies helping the artist, but they are also able to gain valuable exposure to millions of people in a three minute storyline.

The past year (and a little longer) three top brands (Apple, Nike, and Fortnite) have all partnered with artists to help develop the story line of their music video while at the same time promoting their brand. In this blog, Hollywood Branded discuss the top three music videos with brand exposure.

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Topics: Celebrity Initiative, Behind-The-Sign Of Hollywood, Social Media Strategy, Creative Content, Music, Celebrity Endorsements, For Brand Marketers, Music Festival And Concerts

The Top 5 Female Social Influencers Of The Moment

Posted by Alexa Mancilla on January 11, 2021 at 9:53 AM


The Top 5 Women of the World Wide Web

A new era is upon us. Celebrities aren't just coming from television and the silver screen; internet celebrities are becoming as recognizable and influential as, if not more than, traditional celebrities. And according to USC Professor Jeetendr Sehdev and his studies, female influencers, especially, carry a lot of influence. 

Whether lifestyle, fashionista, business woman or mom - female influencers typically have more engagement and bigger brand deals, and greatly outnumber male influencers. In this blog, Hollywood Branded looks at the top five female social influencers: who they are, what they do, why they are so famous, and just how far their reach is.

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Topics: Celebrity Initiative, Social Media Strategy

How Celebrities & Influencers Use OnlyFans

Posted by Greg Smith on January 8, 2021 at 6:15 AM

Only Marketing on OnlyFans

Known for being a platform created for content creators to release adult content, platforms like OnlyFans and JustForFans have made a wave in 2020. As pop culture and entertainment news buff, I never thought I would find myself writing about OnlyFans in the context of entertainment marketing and celebrity endorsements.

Yet, as we have seen, this year has been a wild ride in every way imaginable and now we would be remiss if not to discuss the way the platform took off this year and the way that influencers and celebrities have begun to engage in the space. In this blog, Hollywood Branded shares how celebrities and influencers use OnlyFans and the ways in which adult content has triggered unexpected forms of celebrity and branded content.

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Topics: Social Media Strategy, Creative Content, Social Influencers, Impact Of Influencer Marketing

The Power Of TikTok

Posted by Allie Duke on January 6, 2021 at 6:15 AM

Case Study: How DoggFace’s TikTok Benefited The Brand And The Band

Nathan Apodaca (a.k.a '420Doggface208' on TikTok) started a viral sensation this past September when he posted a video of himself skateboarding to work, drinking Ocean Spray Cran-Raspberry, and singing to Fleetwood Mac’s most popular hit: 'Dreams.' After that, Ocean Spray and Fleetwood Mac saw a huge boost in profits as cranberry juice flew off the shelves and ‘Dreams’ shot back up on Billboard’s Top 10 streaming list.

You may be asking yourself, how did all of this happen and how can your brand take advantage of the power of TikTok? Look no further! In this blog, Hollywood Branded will dive into the timeline of how one man’s TikTok created an entire marketing opportunity for Ocean Spray and Fleetwood Mac.

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Topics: Strategic Partnerships, Social Media Strategy, Social Influencers, Impact Of Influencer Marketing, Influencer Marketing 101

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