POP CULTURE BRAND PARTNERSHIP NEWS AND INSIGHTS

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    How Rihanna Turned Inclusivity Into A Billion Dollar Empire

    Posted by Chelsea Collins on February 26, 2020 at 1:26 PM

    Rihanna's Crazy Come Up

    The come up has been REAL for Rihanna these past couple of years. The singer turned mega entrepreneur made her Forbes debut this year as The World’s Richest Female Musician thanks to multiple companies under belt: Savage Fenty (lingerie and everyday undergarments), Fenty Beauty (cosmetics), and most recently FENTY (a first of its kind luxury Maison under the LVMH umbrella).

    Worth a reported $600MM, Rihanna is one of the richest women in the entertainment industry... Not bad for a girl who was debating bankruptcy a few years ago. In this blog, Hollywood Branded explores how Rihanna's dedication to gender, race, and size inclusivity turned her brands into a billion dollar empire. 

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    Topics: Celebrity Initiative, Product Placement & Branded Content

    A Look At Hollywood Branded In The Media (Q1 2019)

    Posted by Stacy Jones on February 25, 2020 at 6:15 AM

    A Quarter Of PR For Our Agency

    2019 was a phenomenal year of press for Hollywood Branded, where I had the pleasure of speaking with over 45 media outlets about all things pop culture.  As an agency, we (of course) love free publicity. But it is more than that. We love helping educate people on the ins and outs, the overall best practices, and the mistakes to avoid along the way to create awesome pop culture marketing strategies. 

    That way, whether the brand marketer works with our team, another agency or does it in-house, we are able to help provide some guidance and make sure success is found. Because quite frankly - it's not the easiest marketing strategy to successfully pull off.  But we also know leveraging pop culture as a marketing tool is one of the best ways you can differentiate your brand, stand out and ultimately that required mecca - drive sales. In this blog, Hollywood Branded shares top product placement, celebrity and influencer media interviews in Q1 2019 including BBC, Entrepreneur Magazine,  InStyle,  Vanitatis, and VOX.   Let's take a walk down memory lane....

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    Topics: Celebrity Initiative, Product Placement & Branded Content

    How To #34: Leveraging Podcast Advertising As Branded Content

    Posted by Stacy Jones on February 24, 2020 at 6:15 AM

    Podcasts Are A Massive Opportunity For Brand Advertising

    Our team knows a thing or two about podcasts, as we produce podcasts every week on topics centered around helping brand managers best leverage content partnerships to impact their sales, market their companies better, and just do business... much better.  And maybe it's our fixation with our own podcast, but it caused us to start looking at podcasts as a marketing vehicle for our brand clients.

    And what we have discovered along the way is that most marketers are absolutely missing out on leveraging this fantastic branded content opportunity to get their brand integrated into third party content.  In this blog, Hollywood Branded shares 5 ways on how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand. 

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    Topics: Product Placement & Branded Content

    Popeyes' Branded Clothing Line As PR Stunt

    Posted by Greg Smith on February 21, 2020 at 10:05 AM

    A Pop Or A Flop?

    The fast food brand Popeyes had a truly remarkable year in both sales and PR in 2019 and fresh into the start of 2020, they've proven once again that they have no plans of losing their momentum. Their latest PR stunt, inspired by Beyoncé's latest Ivy Park Collection is one for the books! 

    As many fans noted similarities between the color scheme of both Popeyes branding and the Spring 2020 clothing line, the fast food chicken brand came up with a brilliant idea to capitalize on the two. In this blog post, Hollywood Branded examines Popeyes' marketing efforts and new clothing line inspired by Beyoncé's Ivy Park's spring collection.

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    Topics: Public Relations, Creative Content

    3 Qualities To Look For In A Social Influencer

    Posted by Stacy Jones on February 20, 2020 at 8:02 AM

    It Actually Is Like Rocket Science

    Social influencers are fast becoming powerful Internet marketing drivers as well as media-savvy entrepreneurs. They produce niche content, amass a large number of followers, and work with brands to promote relevant products to their audiences. It’s a strategy any major brand should have up its sleeve, but despite how simple it sounds, influencer marketing is not always easy to get right.

    For one thing, it’s not all about social media following. Several other factors will determine whether your campaign is a wasted investment or a mutually beneficial working relationship that will help strengthen your brand.  To help you find the best social influencer for your business. In this blog, Hollywood Branded shares three qualities to look for in a social influencer.   


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    Topics: Social Influencers

    Serena Williams & Secret Partner for Gender-Equality

    Posted by Paige Brody on February 19, 2020 at 8:59 AM

    "All Strength, No Sweat"

    Secret, the first antiperspirant brand designed specifically for women, manufactured by Procter & Gamble, is continuing to grow their movement around women and gender-equality. For the past 60 years, Secret has been providing superior odor and wetness protection for women.

    They also know and understand the demand for meaningful brands, so they have been closing in on women's empowerment across all their marketing efforts. In this blog, Hollywood Branded explores the new gender-equality campaign Secret is launching, "All Strength No Sweat" with Serena Williams.

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    Topics: Celebrity Initiative, Strategic Partnerships, Marketing Best Practices

    8 Steps for Re-Branding Your Social Media

    Posted by Katarina Hoffman on February 18, 2020 at 6:15 AM

    A Re-Brand Is More Of A Makeover Than A Face Lift 

    In today’s world of digital domination, your business's image is completely controlled by your social media presence. Your aesthetic is what defines your brand to the public. According to Statista, 78% of the U.S. population has at least one form of social media. Outlined below are 8 key steps for re-branding your business’s social media. Before undergoing a major re-branding, you have to understand just how muchtime this is going to take.

    It is no longer just posting a photo once a week to your businesses Instagram profile- it’s curating creative content to stay relevant. It’s summarizing your vision into 240 characters. It’s projecting your image on a 1080px x 1080px photo. In this blog, Hollywood Branded examines eight steps for re-branding your social media and the effect your content has on consumer engagement with your business.

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    Topics: Social Media Strategy

    The Power Of Influence In YouTube Endorsements

    Posted by Anya Salmen on February 17, 2020 at 6:15 AM

    Why Brands Partner With YouTube Influencers

    Would you sooner trust a recommendation from a long-time friend, or an advertisement on television? An endorsement from someone you trust instills a feeling of confidence and reassurance when it comes to making consumer choices and buying a product. 

    As Gen Y and Z are two of of the most sought after demographics, advertising partnerships with YouTube personalities are one of the most common forms of advertising in today's market. As both demographics are deeply invested in bloggers/influencers, they are most likely to follow suit from the advice and suggestions of these figures. In this blog post, Hollywood Branded explores the power of influence in YouTube endorsements and why they work so effectively.  

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    Topics: Social Media Strategy, Digital Marketing, Social Influencers

    Hollywood's Branding Power Couples

    Posted by Chelsea Collins on February 14, 2020 at 6:45 AM

    When Two Is Better Than One

    Brands are no strangers to celebrity endorsements. It’s a common and often, very successful way to add to your brand’s advertising methods. Choosing the right celebrity is crucial, and as more and more celebrities are inviting fans into their homes via reality shows and social media, the celebrity couple is sometimes even more impactful.

    Just recently a client of ours looking for a celebrity endorsement partner mentioned how they’d love to find a woman who has a recognizable partner as well in case there are future opportunities to do something with them together. The pairing of the two, and sometimes more if we’re including their kids, really makes more engaging and relatable content. In this blog, Hollywood Branded takes a look at some of the best branding power couples in Hollywood!

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    Topics: Celebrity Initiative, Strategic Partnerships, Social Influencers

    Build Your Business By Building Your Values

    Posted by Heather Armel on February 13, 2020 at 9:07 AM

    Do You Know Your Values?

    When you ask someone what's important to them, they usually have a few thoughts on the topic, but not everyone will respond with a clear list of well thought out values. Once you establish your values, its integral to exhibit them in the way you run your business. Otherwise, you might always be wondering why things just don't feel aligned in your life. 

    Recently, our CEO sat down with someone who is an expert at making that conscious alignment, and he helps others do the same. In this blog, Hollywood Branded learns how identifying your values can help build your business from the expertise of Tullio Siragusa, the Chief Strategy Officer at Nearsoft and host of DojoLIVE!

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    Topics: Business Advice, Podcast Interviews