final press release

Hollywood%20Branded%20Press


TRENDING INFLUENCER MARKETING NEWS

Join over 30,000+ Marketers who read our blogs and learn how to increase sales by using branded content, celebrities and influencers

    AJ Henry

    AJ Henry
    AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

    Recent Posts

    How A Strategic Brand Partnership Drives Sales: Supreme Case Study

    Posted by AJ Henry on August 16, 2018 at 12:50 PM

    Thanks To Supreme, You Can Get This Week's Newspaper for $50

    Streetwear brand Supreme has one of the best branding success stories of all time. From stickers to water bottles to now newspaper, you’ve seen that bright red and white logo everywhere. In fact, just today we were sitting in a meeting with a 40-odd year old executive from a multinational business and he had a Supreme sticker plastered on the back of his laptop.  Some brands transcend age and are more in tune with psychographics than demographics. 

    Somehow, someway, Supreme has figured out a way to slap their logo on virtually anything, and sell out within days. Including bricks. But, their most recent stunt has caught the marketing world by storm. In this blog, Hollywood Branded discusses how a strategic brand partnership drives sales, and a case study on how Supreme was able to make a newspaper cost $50 with their remarkable marketing campaign.  



    Read More

    Topics: Product Placement & Branded Content

    The Top 10 Highest Endorsed Athletes And Their Brands

    Posted by AJ Henry on July 26, 2018 at 10:58 AM


    Sports Heroes Makes A Lot of Money - And Create Major Brand Ad Platforms

    Let’s be real. There is a ton of money in sports. Athletes these days are making more money than many of the world’s longest standing business executives. In addition to the money, athletes are branding goldmines. Some of the biggest brands in the world are standing in line to throw money at athletes in exchange for promotional commitments. 

    Have you ever wondered why someone like Lebron James only wears Nikes and how much he gets paid to wear them? Or, how much Rolex had to pay Roger Federer to tell the world that there’s no better watch for a man than a Rolex? In this blog, Hollywood Branded explores why brands choose to partner with athletes, the top 10 highest endorsed athletes in 2018 and the brands that pay them.



    Read More

    Topics: Celebrity Initiative, Sports Marketing

    Brand Partnerships In Incredibles 2

    Posted by AJ Henry on June 14, 2018 at 11:56 AM

    Leveraging A Kid-Friendly Film To Target Moms

    You often see brands partnering with feature films by co-promoting the property.  And you know why?  Because it gets major consumer attention, and brands see major sales results in return from those fans who will buy anything that has their favorite movie associated to it.

    And some of the most popular films for brands to partner with are the super family friendly (and mom-targeted) animated films. In this blog, Hollywood Branded deep dives into the brand partnerships in Incredibles 2 who have leveraged the film through their marketing campaigns.



    Read More

    4 Reasons Why Influencer Marketing Still Works

    Posted by AJ Henry on June 5, 2018 at 7:56 AM

    Does Influencer Marketing Still Work?

    Over the last few years, influencer marketing has become one of the most talked about marketing strategies in the business world. Piggybacking off of the success of social media platforms like Instagram and YouTube, social media personalities, who we refer to as influencers, have provided brands with a streamlined method of reaching their fan base.

    Unfortunately, like with any other industry, there are people that will find loopholes to exploit it for personal gain. In influencer marketing, deceitful practices have come to be commonplace. Because of this, many brands have become reluctant to put their dollars into the pockets of these social media stars. However, when done correctly, influencer marketing is absolutely still valuable for a brand. In this blog, Hollywood Branded explores four reasons of why influencer marketing still works, and what dangers a brand should look out for.



    Read More

    Topics: Social Influencers

    How An Integration With Snapchat Drives Traffic To Abercrombie & Fitch

    Posted by AJ Henry on May 24, 2018 at 9:47 AM

    Failing To Modernize Has Led To Brand Failure

    There have been tremendous brand shifts over the last decade, with some of the top named retailers closing storefronts forever.  Much of that reason has been based on the brand's inability to adapt and modernize both the image of the brand, and the way the brand engages consumers. 

    Yet in today’s world, with all of the new technology that's been made available, brands are able to revamp and effectively reintroduce their brands to the masses. And, that is exactly what Abercrombie & Fitch did.  In this blog, Hollywood Branded explores how an integration with Snapchat drives traffic to Abercrombie & Fitch.



    Read More

    Topics: Social Media Strategy, Product Placement & Branded Content

    New Call-to-action
    Download The Pricing Guide
    Watch the video to learn what is Product Placement

    Join Over 30,000+ Marketers Who Read Our Blog