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    AJ Henry

    AJ Henry
    AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

    Recent Posts

    4 Things To Consider Before Launching An Influencer Campaign

    Posted by AJ Henry on February 15, 2018 at 3:11 PM

    The New Frontier Of Advertising

    For many brand marketers, influencer marketing is still unexplored terrain full of opportunities! On the other hand, some brand marketers have already explored the influencer space and are now looking for ways to make their influencer efforts even more successful. We can’t blame any of these folks -- with an influencer space that’s basically owned by the next generation of purchasers, ignoring influencer marketing would be simply a waste.

    However, as a brand marketer, it’s important that you take into account some key considerations before launching a campaign. As a lot can be done incorrectly. In this blog, Hollywood Branded explores 4 things every brand marketer should consider before launching an influencer campaign.



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    Topics: Social Influencers

    4 Reasons Why Every Brand Should Have An Inbound Marketing Program

    Posted by AJ Henry on December 15, 2017 at 9:34 AM
    We Speak From Our Own Experience
     
    Inbound marketing is one of the most effective marketing strategies for any business, yet, we find that so many businesses don’t have one. Maybe because it’s time consuming? Or maybe because several brands don’t even know about inbound marketing? Whatever the case may be, brands that aren’t taking advantage of inbound marketing are missing out on a lot of prospective leads that could be coming through their sales funnel.
     
    Our agency knows about this first hand, as in the last four years, we have embraced inbound marketing and learned how massive the results can be.   We credit our continued new business sales growth specifically to Inbound Marketing.   And just recently, have begun offering our knowledge to other brands to help them build their own Inbound Marketing programs In this blog, Hollywood Branded explains 4 reasons why every brand should have an inbound marketing program as the foundation of their marketing strategy.


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    Topics: Product Placement & Branded Content, Inbound Marketing

    4 Reasons To Choose An Influencer Agency Versus Influencer Platform

    Posted by AJ Henry on December 8, 2017 at 9:45 AM

    Why An Influencer Agency Is Better Than An Influencer Platform

    Like any booming industry, entrepreneurs have been pouring into the social influencer space to service all of the needs that this new industry embodies. Today, one can find dozens of both influencer marketing agencies that are working with brands to implement successful influencer campaigns as well as tech companies that have built platforms to try and remove the need for a third party agency.

    While there are benefits to each, there are several important things that a tech platform alone simply cannot provide to a brand when building influencer campaign. In this blog, Hollywood Branded shares 4 reasons to choose an influencer agency versus influencer platform to build your brand's influencer marketing strategy and campaigns.



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    Topics: Social Influencers

    Influencer Marketing Case Study:  Hotel Resort Partnership

    Posted by AJ Henry on November 7, 2017 at 7:02 AM

    Pala Casino Resort and Spa Case Study

    We love working on influencer campaigns - despite the fact that it is often very similar to the process of herding cats.  Influencers are not always so on top of it, and it can take some extreme levels of management to get from the start of a project to the end. 

    This last summer, Hollywood Branded was hired by Pala Casino Resort and Spa to help organize and facilitate an on-site influencer event to reach a younger consumer, and help showcase the resort and all it has to offer. In this blog, Hollywood Branded shares insights to our recent influencer marketing case study for Pala Casino Resort and Spa.



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    Topics: Social Influencers

    3 Things Brands Need To Understand About FTC Guidelines On Social Influencers

    Posted by AJ Henry on October 20, 2017 at 3:12 PM

    Some Helpful Insight To Understanding How Not To Be Liable

    If influencer marketing wasn’t already confusing enough, brands need to be aware that the FTC has actual regulations to crackdown on deceptive practices - and make sure consumers know they are being advertised to. In recent months, due to the massive influx of brands that have been hopping on the influencer bandwagon, the FTC has been taking this issue even more seriously. 

    For brand marketers that are fairly new to influencer marketing, implementing a successful influencer campaign while keeping it compliant can prove to be a lofty task. And making sure the brand, the agency and the influencer are not fined inthe process even loftier.  Properly manuevering the legal roadblocks that the FTC has set up can be confusing...so, that's where we come in. In this blog, Hollywood Branded shares insight on 3 things brands need to understand about FTC guidelines on social influencers to not be fined. 



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    Topics: Social Influencers

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