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    AJ Henry

    AJ Henry
    AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

    Recent Posts

    Influencer Marketing Case Study:  Hotel Resort Partnership

    Posted by AJ Henry on November 7, 2017 at 7:02 AM

    Pala Casino Resort and Spa Case Study

    We love working on influencer campaigns - despite the fact that it is often very similar to the process of herding cats.  Influencers are not always so on top of it, and it can take some extreme levels of management to get from the start of a project to the end. 

    This last summer, Hollywood Branded was hired by Pala Casino Resort and Spa to help organize and facilitate an on-site influencer event to reach a younger consumer, and help showcase the resort and all it has to offer. In this blog, Hollywood Branded shares insights to our recent influencer marketing case study for Pala Casino Resort and Spa.



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    Topics: Social Influencers

    3 Things Brands Need To Understand About FTC Guidelines On Social Influencers

    Posted by AJ Henry on October 20, 2017 at 3:12 PM

    Some Helpful Insight To Understanding How Not To Be Liable

    If influencer marketing wasn’t already confusing enough, brands need to be aware that the FTC has actual regulations to crackdown on deceptive practices - and make sure consumers know they are being advertised to. In recent months, due to the massive influx of brands that have been hopping on the influencer bandwagon, the FTC has been taking this issue even more seriously. 

    For brand marketers that are fairly new to influencer marketing, implementing a successful influencer campaign while keeping it compliant can prove to be a lofty task. And making sure the brand, the agency and the influencer are not fined inthe process even loftier.  Properly manuevering the legal roadblocks that the FTC has set up can be confusing...so, that's where we come in. In this blog, Hollywood Branded shares insight on 3 things brands need to understand about FTC guidelines on social influencers to not be fined. 



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    Topics: Social Influencers

    How Much Money Should A Brand Spend On Influencer Marketing

    Posted by AJ Henry on September 19, 2017 at 8:33 AM

    Based On Past Campaigns...

    As influencer marketing continues to mature, brand marketers are scrambling to figure out how much of their budget should be allocated towards this growing marketing strategy.  Like every other aspect of influencer marketing, there are no set rules or guidelines in place to determine how much money should be spent on influencer marketing.  So, for many brand marketers, figuring this out can be quite difficult.

    From $50 per month to $500,000 per month, it’s nearly impossible to know right away how much your brand should be spending.  However, based off of past campaigns and research that our agency has done, we have some solid knowledge to share. In this blog, Hollywood Branded discusses how much money a brand should spend on influencer marketing.  



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    Topics: Social Influencers

    5 Signs Why Influencer Marketing Will Work For Your Brand

    Posted by AJ Henry on September 13, 2017 at 7:35 AM

    Welcome To The Wild West of Marketing

    For many brand marketers, influencer marketing still seems like the Wild Wild West due to its lack of consistent standards and measurements. But, with 67% of brands saying that they’re increasing their influencer budgets for 2018, it looks like influencer marketing isn’t going anywhere anytime soon.

    So, if you’re still on the fence about this marketing strategy, it's time to jump over and embrace this marketing practice!  It is here to stay... at least for the next few years. In this blog, Hollywood Branded shares five signs why influencer marketing will work for your brand. 



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    Topics: Social Influencers

    Music Artist Brand Endorsement Case Study: Jay-Z's Album 4:44 And Sprint Platinum In Days

    Posted by AJ Henry on July 25, 2017 at 7:45 AM

    How A Brand Helped Make An Album Platinum

    People of all ages have heard of the craze surrounding Jay-Z’s new album 4:44. Aside from all of the interesting things that Jay-Z raps about on the album (race in America, socioeconomic issues in the African American community or his infidelity towards Beyonce), there is one thing in particular about the album that has stood out most - how 4:44 went platinum in record time.

    And in fact, the album's success has much to do with a partnership Jay-Z has with Sprint. In this blog, Hollywood Branded explores the music artist brand endorsement case study of how Jay-Z’s new album 4:44 went platinum in less than a week.



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    Topics: Celebrity Initiative, Social Influencers

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