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    AJ Henry

    AJ Henry
    AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

    Recent Posts

    Why An Influencer Isn't Responding To Your Inquiries

    Posted by AJ Henry on June 28, 2017 at 8:29 PM

    You've Called... You've Emailed... And Crickets Is All You Hear

    In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

    But it's not typically that easy. And it usually takes HOURS and HOURS worth of work to get a campaign to completion. In this blog, Hollywood Branded explores three reasons of why an influencer isn't responding to your inquiries for your brand campaign, and how to fix it.



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    Topics: Social Media Strategy, Celebrity Initiative, Social Influencers

    What To Do After Completing An Influencer Campaign

    Posted by AJ Henry on May 30, 2017 at 7:02 AM

    Your Brand Launched A Campaign.  Now What?

    So, you just finished an influencer campaign and you’re trying to figure out what to do next. As brand marketers, sometimes all we want to do is relax and take a breather after finishing a campaign. Unfortunately, if the marketer is taking a rest and not doing anything, then the brand is losing potential awareness with consumers.  We know, it's a relentless cycle of go, go go!

    With that in mind, should you immediately start putting together another influencer campaign? Should you build a new campaign using a different marketing strategy?

    In this blog, Hollywood Branded explores two key steps that a brand marketer should take after completing an influencer campaign before moving onto a new campaign. 



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    Topics: Social Media Strategy, Social Influencers

    3 Tricks How To Find The Right Influencer For Your Brand

    Posted by AJ Henry on May 5, 2017 at 4:59 PM

    The Importance of Influencers To Marketers

    Most brand marketers can agree that influencers have officially solidified their place in the marketing world. During a time when people seek out recommendations from their peers before purchasing an item, marketers that haven’t come to this realization are leaving a lot of money on the table.

    For marketers, the questions nowadays isn’t whether or not influencer marketing works but rather who is the best influencer(s) for their brand.

    In this blog, Hollywood Branded explores three different things to look for to find the right influencer for your brand - including some insider tricks of the trade.



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    Topics: Social Media Strategy, Social Influencers

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