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    AJ Henry

    AJ Henry
    AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. It was during this time that AJ’s love for marketing and working with brands really began to blossom. Although quite elusive, this lovely bearded man can be spotted in any country in the world at any point in time, having already visited over 25 countries by the ripe age of 22. When not jet setting to the next location, AJ can be found eating weird foods (most recently a scorpion in Thailand), watching Chelsea FC win the English Premier League or sitting down with a bucket of kale watching an overly cheesy romance film.

    Recent Posts

    How Much Money Should A Brand Spend On Influencer Marketing

    Posted by AJ Henry on September 19, 2017 at 8:33 AM

    Based On Past Campaigns...

    As influencer marketing continues to mature, brand marketers are scrambling to figure out how much of their budget should be allocated towards this growing marketing strategy.  Like every other aspect of influencer marketing, there are no set rules or guidelines in place to determine how much money should be spent on influencer marketing.  So, for many brand marketers, figuring this out can be quite difficult.

    From $50 per month to $500,000 per month, it’s nearly impossible to know right away how much your brand should be spending.  However, based off of past campaigns and research that our agency has done, we have some solid knowledge to share. In this blog, Hollywood Branded discusses how much money a brand should spend on influencer marketing.  



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    Topics: Social Influencers

    5 Signs Why Influencer Marketing Will Work For Your Brand

    Posted by AJ Henry on September 13, 2017 at 7:35 AM

    Welcome To The Wild West of Marketing

    For many brand marketers, influencer marketing still seems like the Wild Wild West due to its lack of consistent standards and measurements. But, with 67% of brands saying that they’re increasing their influencer budgets for 2018, it looks like influencer marketing isn’t going anywhere anytime soon.

    So, if you’re still on the fence about this marketing strategy, it's time to jump over and embrace this marketing practice!  It is here to stay... at least for the next few years. In this blog, Hollywood Branded shares five signs why influencer marketing will work for your brand. 



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    Topics: Social Influencers

    Music Artist Brand Endorsement Case Study: Jay-Z's Album 4:44 And Sprint Platinum In Days

    Posted by AJ Henry on July 25, 2017 at 7:45 AM

    How A Brand Helped Make An Album Platinum

    People of all ages have heard of the craze surrounding Jay-Z’s new album 4:44. Aside from all of the interesting things that Jay-Z raps about on the album (race in America, socioeconomic issues in the African American community or his infidelity towards Beyonce), there is one thing in particular about the album that has stood out most - how 4:44 went platinum in record time.

    And in fact, the album's success has much to do with a partnership Jay-Z has with Sprint. In this blog, Hollywood Branded explores the music artist brand endorsement case study of how Jay-Z’s new album 4:44 went platinum in less than a week.



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    Topics: Celebrity Initiative, Social Influencers

    Why An Influencer Isn't Responding To Your Inquiries

    Posted by AJ Henry on June 28, 2017 at 8:29 PM

    You've Called... You've Emailed... And Crickets Is All You Hear

    In theory, influencer marketing is a very simple marketing strategy. You find influencers, have them shout out your product or service, and boom! Just like that you’ve landed brand new sales, customers and brand recognition.  Super easy, right?  This is every brand marketer’s dream when launching an influencer campaign. 

    But it's not typically that easy. And it usually takes HOURS and HOURS worth of work to get a campaign to completion. In this blog, Hollywood Branded explores three reasons of why an influencer isn't responding to your inquiries for your brand campaign, and how to fix it.



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    Topics: Social Media Strategy, Celebrity Initiative, Social Influencers

    What To Do After Completing An Influencer Campaign

    Posted by AJ Henry on May 30, 2017 at 7:02 AM

    Your Brand Launched A Campaign.  Now What?

    So, you just finished an influencer campaign and you’re trying to figure out what to do next. As brand marketers, sometimes all we want to do is relax and take a breather after finishing a campaign. Unfortunately, if the marketer is taking a rest and not doing anything, then the brand is losing potential awareness with consumers.  We know, it's a relentless cycle of go, go go!

    With that in mind, should you immediately start putting together another influencer campaign? Should you build a new campaign using a different marketing strategy?

    In this blog, Hollywood Branded explores two key steps that a brand marketer should take after completing an influencer campaign before moving onto a new campaign. 



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    Topics: Social Media Strategy, Social Influencers

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