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    Luis Vargas

    Recent Posts

    The Top Celebrity Podcasts

    Posted by Luis Vargas on September 26, 2018 at 8:46 AM

    The New Big Thing For Brand Marketers

    It seems these days almost everyone and their mother has their very own podcast. In the endless sea of the varying podcast channels available today it can be confusing and a lot of times super difficult to decide which ones are actually worth dedicating a listen to. There is hope however for the newly introduced podcast listener. Fortunately there is an absolute bevy of engaging and captivating podcast shows that feature some of today’s biggest Hollywood stars both as hosts and interviewees.

    The popularity of podcasts in the last couple of years has absolutely skyrocketed and the involvement of some of today’s biggest names has without a doubt played a part in its rise. And one of the interesting opportunities for brands is that this is a whole new platform to be able to get involved in. In this blog, Hollywood Branded shares some of today's most popular podcasts, and discusses why brands should explore the opportunity for branded content integration into podcasts.  



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    Topics: Social Influencers, Product Placement & Branded Content

    Highest Paid YouTube Stars

    Posted by Luis Vargas on September 19, 2018 at 8:08 AM

    They Make How Much For Doing That?

    Ever since YouTube hit the internet scene in 2005 it’s been doing remarkable, unimaginable things for pop culture and social media alike. Many would even say that it helped play the biggest part in giving rise to the social media influencers we know very well today. But what you probably didn’t know is that some of the most viewed personalities on YouTube live some of the most lucrative lives in the digital media landscape.

    Young adults in their early to late 20’s and even young adolescents in their teens and tweens have all jumped at the opportunity to get their piece of the YouTube pie. And if you were wondering what kind of money these individuals are making it’s not just in the thousands or hundreds of thousands -- but in the MILLIONS! With that kind of earning potential it’s a mystery to me why I don’t pick up the closest camera next to me and start vlogging myself! In this blog, Hollywood Branded talks about the current top 10 highest paid YouTube stars, and shares more information on how brands can get involved with social influencers.



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    Topics: Social Influencers

    MoviePass Competitors You Should Know About

    Posted by Luis Vargas on July 5, 2018 at 11:41 AM


    Movie Goers Rejoice

    If you haven’t heard of the monthly subscription service MoviePass, it is simply amazing and quite honestly, you’ve been missing out.  And even if going to the theater hasn't been on the top of your to-do list recently, the new and innovative Moviepass membership program is bound to get more people going to the theater than ever before. (At least they hope it does.)

    And of course whenever an innovative and revolutionary idea or concept comes along, there are always bound to be other competitors and copy cats jumping on board to cash in on the craze. For every Netflix there is a Hulu or Amazon Video ready to swoop in on customers. And the same goes for the idea of watching unlimited films in theaters. In this blog, Hollywood Branded discusses what you need to know about Moviepass’ competitors including Sinemia and AMC Stubs A-list.



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    Topics: Product Placement & Branded Content, Strategic Partnerships

    5 Reasons Why Celebrity Controversy Doesn't Always Damage The Brand

    Posted by Luis Vargas on June 26, 2018 at 1:11 PM

    How To Spin The Negative Into A Positive When Things Go Awry

    There has been a major shift in the last decade where words and sentiments that would have previously been safeguarded and never spoken to media outlets are now shared freely.  Technology is to thank for that, as social media allows one's instant thoughts to be broadcast around the world in less time than it takes to type out that opinion and use social media as a loudspeaker.  Which for most of us is not a giant concern, as there are not so many watching our social stream like a hawk.  And people feel protected to say what they feel behind the near anonymity of social media.

    But for brands, celebrities and those larger than life influencers, it's a whole new world where being vocal about one's beliefs can cause the absolute perfect storm of a PR nightmare.  And how one deals' with the aftermath is what controls the consequences that are felt, which are surprisingly often not overly damaging.  In this blog, Hollywood Branded discusses five of the reasons why celebrity controversy is not always damaging to their brand, or those associated with it.  



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    Topics: Celebrity Initiative

    Top Brand Partnerships For The 2018 FIFA World Cup

    Posted by Luis Vargas on June 19, 2018 at 8:57 AM

    Endorsement Deals And Sponsorships

    The World Cup is without a doubt the single biggest sporting event in history. Countrymen and soccer fans alike come out in droves in support of their favorite players and national teams. And of course, that popularity means a few benefits come to brands who become partners:  attention, eyes, views, marketing opportunities, and a chance to make a lot of money.

    The fact that the World Cup only comes around every four years just adds to the excitement and anticipation of it all. With the billions of views that this momentous occasion generates, brands and marketers jump to get in on some of the action.  In this blog, Hollywood Branded looks at three of the ultimate sports and fitness brands that have the top brand sponsorships and endorsement deals for the 2018 FIFA World Cup.



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    Topics: Celebrity Initiative

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