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    Madison Krizan

    Madison Krizan
    Madi is currently a graduate student at the University of Southern California studying Applied Consumer Psychology. After graduating from Siena College last May, she moved from NY to LA to pursue her dreams of working in marketing and breaking the world record for most money ever spent at Whole Foods. When she is not working hard at her internship with Hollywood Branded, she is looking through food blogs and researching fun facts about Snoop Dogg.
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    Recent Posts

    How Instagram’s “Shoppable Post” Feature Drives Brand Engagement

    Posted by Madison Krizan on April 30, 2018 at 8:40 AM

    Putting The Point Of Purchase At The Consumer's Fingertips 

    There is no denying the power of having an engaging and easy to follow website for your brand to post product information and provide a means for purchase. However, with the power of social media rapidly taking over traditional marketing efforts, it may be useful for your brand to engage with features like Instagram’s Shoppable Posts.

    If your brand is already using social media to spread awareness about your brand and what it offers, why not tap into the ability to actually link your consumers to a point of purchase for the products they are seeing? In this blog, Hollywood Branded explains the Instagram Shoppable Post feature, and how it may be beneficial for your brand to utilize in their social media marketing strategy. 

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    Topics: Social Influencers, Social Media Strategy

    5 Tips For Social Media Marketing In The Wellness Industry

    Posted by Madison Krizan on April 19, 2018 at 9:53 AM

    Looking After The Health Of Your Consumers And Your Brand 

    The time, attention, and effort that individual consumers are willing to put into taking care of their health and wellness seems to have jumped dramatically within the past decade. Instagram is constantly cluttered with up-and-coming brands that are promising the next best product to take care of your body and mind, and prevent long-term diseases. With the plethora of health and wellness products at a consumer’s disposal, brands may be wondering what they can do to make themselves standout. 

    It’s not a lost cause, and in fact, there are multiple ways brands can really help make themselves stand out from competitors. In this blog, Hollywood Branded shares 5 tips for social media marketing in the wellness industry, to help brands up their social media game to engage consumers and drive purchase behavior.

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    Topics: Social Media Strategy, Social Influencers

    Using Reality Stars For Celebrity Endorsements: The Bachelor Contestant Influencers

    Posted by Madison Krizan on March 7, 2018 at 8:34 AM

    Reality Stars Can Be A Brand's Best Friend

    When brands consider celebrity endorsement partnerships to help garner awareness with women, reality stars should be a go-to for consideration, especially when a brand doesn't have the millions needed to pay for a top tier actress or actor. Why? Because these individuals resonate so well with that viewer at home. 

    That viewer sees the reality star as the girl next door, the popular girl from high school, the girl they always wanted to be, the girl... you fill in the blank.  But the girl they can connect to.  So when those reality stars are used to promote a brand, there is a higher connection that passes through into being a purchase driver.  In this blog post, Hollywood Branded discusses some of the most successful social media influencers that have been developed through The Bachelor franchise and why their influence is so powerful.

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    Topics: Social Influencers, Celebrity Initiative

    5 Opportunities For Advertising On Snapchat

    Posted by Madison Krizan on March 1, 2018 at 12:00 AM

    More Brand Advertising Options You Should Know About 

    At the beginning of February Snapchat shocked their millions of users worldwide by rolling out a brand-new update with completely redesigned features. All of these updates have increased the ease at which users connect with content from both friends and public accounts, leaving major opportunities for brands to use Snapchat as a platform for social media marketing. 

    And just this week they announced two new versions of Snapchat glasses as well.  Opportunities for brand exposure on Snapchat include: Snap Ads, Sponsored Lenses, Sponsored Geofilters, and Snapchat Influencer Partnerships. In this blog, Hollywood Branded discusses 5 new opportunities for advertising on Snapchat, how they work and the benefits for your brand. 

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    Topics: Social Influencers, Social Media Strategy, Celebrity Initiative

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