Reality Stars Can Be A Brand's Best Friend
When brands consider celebrity endorsement partnerships to help garner awareness with women, reality stars should be a go-to for consideration, especially when a brand doesn't have the millions needed to pay for a top tier actress or actor. Why? Because these individuals resonate so well with that viewer at home.
That viewer sees the reality star as the girl next door, the popular girl from high school, the girl they always wanted to be, the girl... you fill in the blank. But the girl they can connect to. So when those reality stars are used to promote a brand, there is a higher connection that passes through into being a purchase driver. In this blog post, Hollywood Branded discusses some of the most successful social media influencers that have been developed through The Bachelor franchise and why their influence is so powerful.