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    Mohamad Awadallah

    Recent Posts

    Target's Celebrity Endorsement With Chrissy Teigen

    Posted by Mohamad Awadallah on February 27, 2019 at 11:00 AM

    A Supermodel Turned Celebrity Cookware Brand Owner

    From model to best selling cookbook author, celebrity influencer and mogul, Chrissy Teigen has set out to debut something new and huge for her fan base and expanding to even more chefs at home. She has paired up with Target to drop a kitchenware collection in sync with her second cookbook, Craving: Hungry for More.

    From beginning her career modeling in a swimsuit ad for Target to having her products lined up on their shelves, Teigen has partnered with the mainstream, budget conscious Target, renown for crafting exclusive celebrity product lines that accessible to all consumers. In this blog, Hollywood Branded examines Target's Celebrity Endorsement With Chrissy Teigen.



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    Topics: Celebrity Initiative

    Movies Are A Brand Markter's Best Friend - Box Office Is Growing

    Posted by Mohamad Awadallah on February 15, 2019 at 11:00 AM

    More Opportunities To Get High Brand Engagement

    What could be better than going out and catching the sequel of your favorite film in the Dolby 3-D experience while relaxing in a reclining chair? As you're munching on some warm, buttery popcorn then proceed to wash it down with your crimson red AMC cup filled with Coca-Cola; pure bliss. The average American goes to their local movie theater at least five times a year and the box office results show it. In just over ten months, the box office generated ten billion dollars in revenue during this year alone. 

    And here's the thing - movies offer a phenomenal platform for brands to advertise in.  There is product placement in the content, and co-branded advertising in the theater as well.  All to the enjoyment of the millions who watch. In this blog, Hollywood Branded discusses the power of movies proven by box office success,  and how brands can leverage movies for strategic partnerships.



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    Topics: Product Placement & Branded Content

    Post Malone's Crocs Sold Out—and For a Good Reason

    Posted by Mohamad Awadallah on January 29, 2019 at 11:10 AM

    The Bounce Back Of The Last Year 

    The results have arrived for the hottest shoes of the season and it is not something you would expect. It is not Nike's new and glamorous SF Air Force 1 series, nor Adidas's highly desired Yeezy 350 Boost V2 shoes. Whether you want to believe it or not, it is the new Crocs Dimitri Clog line. Crocs collaborated with one of the biggest names in the music industry, Post Malone, and together they were able to turn some heads in the fashion scene. 

    Celebrities advertising products has a huge impact on consumers' purchase-making decisions. The effect is that, if consumers happen to be fans, they place a higher value on products that celebrities are endorsing. In ths blog, Hollywood Branded discusses the trendy return of Crocs, Post Malone's love for the shoe brand, and how he influenced the brand's sales. 



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    Topics: Celebrity Initiative, Product Placement & Branded Content

    Choose Your Own Adventure TV Is Here With Netflix

    Posted by Mohamad Awadallah on January 2, 2019 at 1:10 PM

    The Future Is Now

    You trembled from "Playtest." You were captivated by "San Junipero." You began to raise an eyebrow halfway through "Shut Up and Dance" because there is no hint on what is happening next. All of this was shared by viewers with the Emmy-winning science-fiction anthology series, Black Mirror, which tends to leave many viewers with an "awe" look on their face after each episode.  And they are taking it to the next step.

    Leveraging the advancement in technology, the show creators have infused elements of video-game experiences with traditional television for their audience to enjoy with unique endings driven by the choices the viewer makes. In this blog, Hollywood Branded discusses the future of Black Mirror's new "choose your own adventure" episode release, blending television platforms, the future of technology and film. 



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    Topics: Product Placement & Branded Content

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