Motherhood Marketing Begins Now
Kylie Jenner has pretty much cornered the market on how to successfully launch and run an online cosmetics company, making $420 million in eighteen months. At the tender age of 20, this woman, who has grown up since the age of 7 under the microscope of social media and reality TV, commands an incredible social footprint and business acumen. And life has brought her a new opportunity to try her entrepreneurial spirit with – mommydom.
Jenner is already the youngest celebrity ever on Forbes 100, having earned $41 million last year. Her sixteen years older sister, Kim Kardashian West, also earned a spot on the list having earned $45.5 million, and Jenner has the chance to far eclipse her with her firm grasp on the marketing pulse of the younger Gen Y demographic.
In this blog, Hollywood Branded looks at newbie mother Kylie Jenner’s opportunity to reposition her branded social media endorsement deals as the new face of mom influencer marketing.