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    Sheena Dhawan

    Sheena Dhawan
    Sheena Dhawan Sheena currently is an enthusiastic Junior at California State University, Long Beach studying Business Marketing with a minor in Psychology. She is more than excited to have a position with the Hollywood Branded internship program, part of her plan to work for the top entertainment companies in Hollywood during college. With a passion on being an entertainer, you may see her with her team, ‘Beach Bollywood’ every weekend at dance practice, or relaxing and relaxing and soaking in the beautiful California sunset in Manhattan Beach. With a friendly, bubbly personality, she’d gladly accept her biggest dream in a second – an offer from Bollywood to be in a movie.

    Recent Posts

    How Virtual Reality Entertainment Impacts Brands and Movies

    Posted by Sheena Dhawan on May 9, 2018 at 6:43 AM

    It's A New Movie Going Experience

    Ever since the Stone Age, artists have constantly tried to include viewers in their perceptions of the world. It’s no surprise that modern artists and creators are attracted to Virtual Reality (VR) and its ability to transform simulations and experiences into a device.  And that includes movies.

    In fact, the entertainment industry is intent on building a virtual reality experience that will bring viewers back into theaters to help raise box office ticket sales. From Amsterdam's 1st 360' VR cinema to Disney's new sensory air-jacket, to transitioning film production style, Virtual Reality is already being applied to entertainment today. In this blog, Hollywood Branded walks you through how Virtual Reality impacts brands and movies, and provides case study examples of virtual reality in action, while sharing why product placement opportunities are more important than ever.

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    Topics: Product Placement & Branded Content

    Secrets to Product Placement in Bollywood Movies

    Posted by Sheena Dhawan on April 26, 2018 at 9:40 AM

    The "Other" Hollywood That Offers Product Placement

    Halfway across the world lies the nation that created Bollywood. India is a beautiful mesh of varying sub-cultures, languages, religions, and historical landmarks, and the producer of one export that offers marketers around the world a tremendous advertising opportunity. 

    In fact, in Bollywood more than 1,500 films are produced every year, across more than 20 different languages, and viewed around the world.  From Hindi, Tamil, English, Punjabi, Telugu, Malayalam, and Kannada, Bollywood provides entertainment appealing to all of its citizens. And all of these films offer brands the ability to be interwoven into scripts through product placement.  In this blog, Hollywood Branded shares the magic behind product placement opportunities in musical Bollywood films, and how brands can leverage international exposure.  

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    Topics: Product Placement & Branded Content, International Partnerships, Celebrity Initiative

    Celebrity Endorsements with Bollywood Influencers

    Posted by Sheena Dhawan on April 13, 2018 at 7:10 PM

    The International Appeal Of India's Stars

    Global brands seeking to impact an international audience through entertainment and celebrities have a phenomenal platform to leverage - the thriving world of Bollywood. For brands, Bollywood offers big celebrity names, massive fame potential, AND an ability to get into the game of exciting content marketing within one of the biggest blockbuster film industries in the world - which, by the way, releases well over 1,000+ movies every year!  Yep. More than Hollywood.

    Numerous brands have figured out how to best incorporate these Indian actors and actresses into their own campaigns, by even helping them grow their stardom through the  brand's own advertising. The fact is, the market audience in India offers phenomenally strong (and prosperous) partnerships through influencer marketing collaborations with high end celebrities. In this blog, Hollywood Branded takes you behind the curtains to share how Bollywood's South Asian cultural identity can provide potential golden opportunities for your brand with Bollywood’s very own celebrity influencers!

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    Topics: Celebrity Initiative, Strategic Partnerships, International Partnerships, Social Influencers

    Kylie Jenner As The New Face Of Mom Influencer Marketing 

    Posted by Sheena Dhawan on February 8, 2018 at 8:19 AM

    Motherhood Marketing Begins Now  

    Kylie Jenner has pretty much cornered the market on how to successfully launch and run an online cosmetics company, making $420 million in just eighteen months.  At the tender age of 20, this woman, who has grown up since the age of 7 under the microscope of social media and reality TV, commands an incredible social footprint and business acumen.  And life has brought her a new opportunity to try her entrepreneurial spirit with – mommydom. 

    Jenner is already the youngest celebrity ever on Forbes 100, having earned $41 million last year.  Her sixteen years older sister, Kim Kardashian West, also earned a spot on the list having earned $45.5 million, and Jenner has the chance to far eclipse her with her firm grasp on the marketing pulse of the younger Gen Y demographic. In this blog, Hollywood Branded looks at newbie mother Kylie Jenner’s opportunity to reposition her branded social media endorsement deals as the new face of mom influencer marketing.

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    Topics: Social Influencers, Celebrity Initiative

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