It's A New Movie Going Experience
Ever since the Stone Age, artists have constantly tried to include viewers in their perceptions of the world. It’s no surprise that modern artists and creators are attracted to Virtual Reality (VR) and its ability to transform simulations and experiences into a device. And that includes movies.
In fact, the entertainment industry is intent on building a virtual reality experience that will bring viewers back into theaters to help raise box office ticket sales. From Amsterdam's 1st 360' VR cinema to Disney's new sensory air-jacket, to transitioning film production style, Virtual Reality is already being applied to entertainment today. In this blog, Hollywood Branded walks you through how Virtual Reality impacts brands and movies, and provides case study examples of virtual reality in action, while sharing why product placement opportunities are more important than ever.