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    James Bond Product Placement: The Definitive Timeline Of Brands In Bond

    Posted by Stacy Jones on March 18, 2019 at 9:30 AM

     

    Why 007 Has Been The King Of Product Placement Through The Decades

    Ever since Sean Connery stepped into Ian Fleming’s world of secret missions and intrigue as 007 agent James Bond in Dr. No (1962), product placement in Bond films has been a mainstay in the franchise. Of course, it didn’t start there. The James Bond novels themselves were bursting at the seams with brands: Gordon’s Gin, Bentley, and Moreland Cigarettes, just to name a few.

    One thing is true though - James Bond would not exist as he does today without product placement. In this blog, Hollywood Branded takes a look at James Bond product placement over the years and each product featured in the 25 Bond films.


    James Bond Product Placement In Movies-1


    Bond And His Brands

    Brands and Bond are inseparable - the brands Agent 007 uses define him, they establish his style, his character, his taste. But as the franchise got bigger and better, the brands also helped cover the production and marketing budget. These brands have a symbiotic relationship with the suave spy. Audiences associate Bond with the latest gadgets, the nicest cars, and the most impeccable style. Brands help to achieve this - Bond makes the Aston Martin look oh so desirable, and the Aston Martin makes Bond look classy and rich.

    Hollywood Branded James Bond Product Placement

    Some brands like Bollinger have been Bond brands for years - every single Bond actor (minus Sean Connery), has sipped Bollinger champagne in the one of the films. Other brands have been displaced by dollars or co-media partnerships as years went by - Rolex was replaced by Seiko, which was then replaced by Omega as Bond’s watch of choice, and Sony was just recently nixed from the franchise over creative issues having to do with Bond using “only the best” after years of partnership with the Bond films.

    How Product Placement &  Co-Promotional Marketing Works


    The Definitive Timeline Of James Bond Product Placement


    Dr. No (1962):

    Bond: Sean Connery

    Sean Connery was the first, and arguably most iconic, actor to step into the role of Mr. Bond. While product placement in Bond films hadn’t quite exploded yet, there were certainly some blatant brand exposures here in Dr. No.

    • Red Stripe
    • Pan Am
    • Royal Typewriter
    • Smith and Wesson

    dr no


    From Russia With Love (1963):

    Bond: Sean Connery

    • Ever Ready
    • Pan Am

    From Russia with Love


    Goldfinger (1964):

    Bond: Sean Connery

    • Aston Martin
    • Aviation Traders Caviar
    • Bentley Motors
    • Dunlop Sport
    • Harris Equipment
    • Kentucky Fried Chicken
    • Lotus Golf Shoes
    • Ford Mustang
    • Rolex
    • Sunoco
    • Rolls Royce
    • Slazenger
    • Smith and Wesson

    Goldfinger


    Thunderball (1965)

    Bond: Sean Connery

    • Bell Helicopter

    Thunderball


    You Only Live Twice (1967)

    Bond: Sean Connery

    • Burroughs Corporation
    • Hilton
    • McDonnell Douglas
    • Sony
    • Toshiba

    You Only Live Twice


    On Her Majesty’s Secret Service (1969)

    Bond: George Lazenby

    • BP
    • Camel
    • Gillette
    • Playboy
    • Toblerone

    On Her Magestys Secret Service


    Diamonds Are Forever (1971)

    Bond: Sean Connery

    • Hertz
    • Nikon
    • Seaspeed

    Diamonds Are Forever


    Live And Let Die (1973)

    Bond: Roger Moore

    This was the first of Roger Moore’s run as 007, but many people remember it mostly for the incredibly catchy song Paul McCartney penned for it.

    • Bollinger
    • Cadillac
    • Pan Am
    • Panasonic
    • Rolex
    • Smith and Wesson

    Live And Let Die


    The Man With The Golden Gun (1974)

    Bond: Roger Moore

    • American Motors Company
    • Moet and Chandon
    • Nikon
    • Pepsi
    • Rolex
    • Rolls Royce
    • Sony
    • Tabasco

    ManWithTheGold


    The Spy Who Loved Me (1977)

    Bond: Roger Moore

    • Dom Perignom
    • Konica Minolta
    • Seiko
    • Sony
    • Tabasco
    • Wetbike

    Spy Who Loved Me


    Moonraker (1979)

    Bond: Roger Moore

    • 7 Up
    • AirFrance
    • Bollinger
    • British Airways
    • Canon
    • Christian Dior
    • Glastron Carlson
    • Marlboro
    • Martini Racing
    • Steinway & Sons
    • Virolocks

    Moon Raker


    For Your Eyes Only (1981)

    Bond: Roger Moore

    • Guy Laroche

    For Your Eyes Only


    Never Say Never Again (1983)

    Bond: Sean Connery

    • Bentley
    • Absolut
    • Smirnoff
    • Centipede
    • Robotron: 2084

    never-say-never-again-danish-movie-poster


    Octopussy (1983)

    Bond: Roger Moore

    • Seiko
    • Land Rover
    • Mount Blanc Pens
    • Volkswagen
    • BMW
    • Mercedes Benz
    • Enco
    • Alfa Romeo

    Octopussy


    A View To Kill (1985)

    Bond: Roger Moore

    • Michelin
    • Renault Auto
    • Stolichnaya
    • BP
    • Philips
    • Apple
    • Lafite Rothschild
    • The Sharper Image
    • Cartier
    • Bollinger
    • Chevron
    • Whiskas
    • Seiko

    A View To A Kill


    The Living Daylights (1987)

    Bond: Timothy Dalton

    • Philips
    • Aston Martin
    • Unigate
    • Audi
    • Carlsberg
    • Harrods
    • Bollinger
    • Cartier
    • Rolex

    Living Daylights

     

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    License To Kill (1989)

    Bond: Timothy Dalton

    • Lark Cigarettes
    • Olympus
    • Aerospatiale
    • Philips
    • Kenworth
    • Bollinger
    • Hasselblad

    License To Kill


    GoldenEye (1995)

    Bond: Pierce Brosnan

    • BMW
    • IBM
    • Omega
    • Perrier
    • British Airways
    • Parker Pens
    • Jack Daniel’s
    • Smirnoff
    • Yves St. Laurent
    • The Sharper Image
    • British Telecom

    Golden Eye


    Tomorrow Never Dies (1997)

    Bond: Pierce Brosnan

    • BMW
    • Smirnoff
    • Brioni
    • Ericsson
    • L’Oreal
    • Heineken
    • Dunhill
    • Omega
    • Bollinger
    • Avis
    • Visa

    Tomorrow Never Dies


    The World Is Not Enough (1999)

    Bond: Pierce Brosnan

    • BMW
    • Motorola
    • Bollinger
    • Turnbull & Asser
    • Omega
    • Smirnoff
    • Sunseeker
    • CAT
    • Church Presley
    • Heineken
    • Microsoft
    • EA

    The World Is Not Enough


    Die Another Day (2002)

    Bond: Pierce Brosnan

    • Aston Martin
    • Jaguar
    • Ford
    • Bollinger
    • Finlandia
    • Heineken
    • 7 Up
    • TyNant
    • Revlon
    • Brioni
    • EA
    • Samsonite
    • Omega
    • Philips
    • Norelco
    • British Airways
    • Ferrari
    • Lamborghini
    • Mercedes
    • Porsche
    • Range Rover
    • Ski-Doo
    • Volvo
    • Walther

    Die Another Day

     

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    Casino Royale (2006)

    Bond: Daniel Craig

    This one is one of the most memorable product placements for us. When asked by Bond woman of the hour if his watch is a Rolex, Bond replies, “Omega.” That’s a pretty big deal for a brand, if you ask us.

    • Brioni
    • Turnbull & Asser
    • Persol
    • T. Dupont
    • Albert Thurston
    • Sunspel
    • Converse
    • John Lobb
    • Nike
    • Ted Baker
    • La Perla
    • Armani
    • Omega
    • Virgin Airlines
    • Heineken
    • Sony
    • Ford
    • Jaguar
    • Lincoln
    • Volvo
    • Aston Martin
    • Fed Ex
    • Chateau Angelus
    • Cybershot
    • Smirnoff
    • Bollinger

    Casino Royale Poster


    Quantum Of Solace (2008)

    Bond: Daniel Craig

    • Aston Martin
    • Ford
    • Volvo
    • Range Rover
    • Sony
    • Omega
    • Bollinger
    • Virgin Airlines
    • Heineken
    • Tom Ford
    • Coca-Cola
    • Avon

    Quantum Of Solace


    Skyfall (2012)

    Bond: Daniel Craig

    • Land Rover
    • Audi
    • Volkswagen
    • Jaguar
    • Aston Martin
    • Sony
    • Macallan
    • Heineken
    • Omega
    • Tom Ford
    • Walther
    • Coca-Cola
    • Bollinger
    • Proctor and Gamble
    • Virgin Atlantic
    • Literary Review
    • Cartamundi
    • Swarovski
    • Honda
    • AgustaWestland
    • Anderson Wheeler
    • Aurora
    • BBC
    • Belstaff
    • Beretta
    • Caterpillar
    • Citibank
    • CNN
    • Courvoiser
    • Mercedes
    • Royal Doulton
    • Scrabble
    • Xperia

    Skyfall


    Spectre (2015)

    Bond: Daniel Craig

    Spectre isn’t even out yet, and all the product placement surrounding us is making our heads spin, but also very excited. The biggest gossip regarding this is the decision of Daniel Craig and the movie’s team not to use the Android-powered Sony smartphone- ending a many many year

     partnership between Bond and Sony. In the leaked Sony emails, Craig makes it clear that Bond would only use the best and in his opinion, the Sony wasn’t “the best.”

    • Peal
    • Range Rover
    • Aston Martin
    • Belvedere
    • Arsenal
    • Heineken
    • Bollinger
    • Tom Ford
    • Omega
    • Mulberry
    • Crockett and Jones
    • Sanders and Sanders
    • John Varvatos
    • Macallan
    • Burberry
    • Persol
    • Sunspel
    • Missoni
    • Gillette
    • MAC
    • Chateau Angelus
    • Matchless
    • Clarks
    • Ghost Hollywood Salma
    • Globe-Trotter
    • David DeYoung
    • Interstuhl

    Spectre


    Why James Bond Product Placement Is Such A Big Deal

    Some brands have stayed with Bond since the very beginning (think Bollinger champagne) and have become a staple for the secret agent. Other details, like his car, change from movie to movie, depending on what deals and integrations are in place for that particular film. Both James Bond and the brands featured in his films have each other to thank - they would not be where they are without the other.

    Are you interested in integrating product placement into your entertainment marketing mix, but simply don’t know where to start? Our short video helps give you a broad overview and next steps to make it happen for your brand!

    Watch the video to learn what is Product Placement

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    <iframe width="1280" height="8015" frameborder="0" scrolling="no" style="overflow-y:hidden;" src="https://magic.piktochart.com/embed/9035511-james-bond-brands"></iframe>

     

    Topics: Strategic Partnerships, Product Placement & Branded Content

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