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Covid-19 Marketing: Leveraging Social Media and Influencers

Posted by Alexa Mancilla on June 17, 2020 at 6:30 AM

COVID-19 And Social Media Go Hand-In-Hand

COVID-19 has forced people around the world to stay inside, and life as we know it has come to a grinding halt. People across the globe are scrambling to find ways to pass the time, and social media usage has skyrocketed since stay-at-home orders have been put in place.

Because of this, influencers and social media content creators have been tasked with finding new ways to interact with consumers that can distract them from the chaos around the world. Influencers depend on brand deals to survive, and with everyone at home and online, now is the perfect time for brands to work with influencers to share their products. In this blog, Hollywood Branded shares some of our agency's best blog's posts for brand marketers on leveraging social media and social media influencers during COVID-19.


Covid-19 Marketing_ Leveraging Social Media and Influencers

How To Use Influencers To Advertise During COVID-19

As daunting and isolating stay-at-home orders can feel, many celebrities, influencers, and businesses have resorted to social networking apps to stay connected with their community. With so much time in our hands and nothing to do but social distance and stay home, what more can you do but browse endlessly on the web?

With easy and accessible apps like Youtube, Zoom, Instagram live, Facebook, TikTok, and many more, social networking seems to be more accessible than ever, especially when we are mandated to stay in doors for weeks on end. In this blog, Hollywood Branded discusses how brands can use influencers to advertise affordably and effectively during COVID-19.  

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How to use social media influencers to advertise during COVID-19 pandemic


How Influencer Houses Can Keep Creating Content During COVID-19

A few weeks ago, when we all were first waking up around the country to our new roles of living in a horror movie or series, I had the opportunity to speak with Business Insider's Lindsay Dodgson regarding the impact of COVID-19 on the business of influencer marketing.  Specifically, we had a chat on how influencer houses can keep producing content despite social distancing regulations.

The fact is, there is no reason why influencer houses can't keep on ticking along as they continue to produce TikTok and Instagram content. They just need to be savvier and safer.  And in fact, it's really rules that could apply to everyone now, and in the future when COVID-19 restrictions come back again in play.  In this blog, Hollywood Branded shares our perspective on why influencer houses can keep creating content during COVID-19 (and your own friends and family staying together).

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How social media influencer houses can keep creating content safely during COVID-19


Top Influencers Who Find Success For Brands During COVID-19

With many launches and major initiatives taking a back seat until the world has a bit more of a handle on what’s going on, there are a select few who are braving the cold and moving forward with their launches. And what do you know? They’re finding success!

The plans aren’t fool proof, and they require a lot of the right pieces in play like the right launch messaging, perfect medium, and appropriate product. However, it’s important to note that the perfect storm can exist. In this blog, Hollywood Branded explores how some of the top influencers are continuing to find success with their brands during COVID-19.

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how some social media influencers continue to find brand success during COVID-19

how your product placement program works


Social Media Challenge: Brands Go ALL IN

If you’ve been on social media for even an hour during the months of April and May, you’ve at least heard of the “ALL IN” Challenge. Started by billionaire Michael Rubin, the ALL IN Challenge is a digital fundraiser created for COVID-19 relief that has taken the Ice Bucket Challenge to a whole new level. The ALL IN Challenge has found celebrities from all walks of life be it sports, film, TV, social media offering up once in a lifetime experiences with themselves in exchange for proceeds going to hunger-focused charities.

With practically everyone feeling the effects of COVID-19, offering up these incredibly rare celebrity moments and possessions is the only way Rubin knew people would still dig into their pockets… and it’s working. In this blog, Hollywood Branded reveals how brands and celebrities aligned in co-branded ALL IN social media challenges - all while serving as the perfect example of how a brand can leverage a celebrity partnership...

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Brands go all-in for the ALL IN challenge


What's Next?

Things are incredibly up-in-the-air when it comes to marketing your brand in the time of a global pandemic. However, social media is a surefire way to get eyes on your product while the rest of the entertainment and advertising industry to a large degree is shut down for the time being! 

Be sure to check out some more of our blogs related to social media and influencers below: 

The world of influencer marketing is one that is ever-changing! Be sure to stay in-the-know with the inner workings of influencer marketing with Hollywood Branded's Influencer Marketing School below! 

Hollywood Branded Influencer Marketing School


 

Topics: Social Media Strategy, Social Influencers, Ways To Use Influencer Marketing