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Covid-19 Marketing: The Entertainment Industry Is Not Dead

Posted by Alexa Mancilla on July 6, 2020 at 7:45 AM

Putting A Pause On The Entertainment Industry

COVID-19 has ensured that people across the globe are stuck inside for the unforeseeable future. While it is, by no means, an ideal way to spend time, many companies are finding new and different ways to entertain the public during the pandemic.

From eSports to TV reunions for charity, the entertainment industry may be struggling, but COVID-19 has given brands and companies an opportunity to stretch their creativity to find new ways to interact with consumers. In this blog, Hollywood Branded shares some of the agency's best blog posts on the entertainment industry during the COVID-19 crisis. 

Best of_ COVID-19 and entertainment

Rise Of eSports During COVID-19

So far, 2020 has not exactly turned into the best of years due to the COVID-19 outbreak - especially for sports brands and those that advertise in sports marketing. Because of social distancing brought to limit the spreading of the virus, almost all sporting games and events including the major leagues have been either postponed or canceled for the foreseeable future.

However, COVID-19 is not a complete disaster to all sports.  One sports league event has been on the rise in recent years, and is now experiencing an all out explosion of popularity both with very engaged fans who have nowhere else to turn for competitive play, and for brand advertisers. What am I talking about?  eSports - where brands are heralding eSports as their new mecca to advertise within. In this blog, Hollywood Branded discusses the rise of eSports during COVID-19.

Read more here.

Rise of E-Sports during COVID-19


Who Says TV Series Can't Help In A Pandemic

We often share with prospective clients that the world of entertainment actually NEEDS brands in order to tell better stories.  The TV shows and feature films that are in production absolutely benefit from brand partnerships because so often those companies that are providing product through product placement allow that production set to become more real, mimicking everyday life.

From the scenes in grocery stores, to mechanic shops, to kitchens at homes or office buildings, real-world (and branded) products have to either be bought by production, or loaned or gifted by a brand.  Prop and set departments have limited budgets to work with and that loan allows the production to actually save the money they would have paid to make the purchase, and to be able to use those funds to buy other things to make that content even better.  And that holds true to medical shows as well.  In a twist, we are seeing medical shows stepping up and gifting back medical safety gear to the real medical community.  In this blog, Hollywood Branded shares how some medical TV series are giving their medical props back to hospitals in order to help keep more people safe during this COVID-19 crisis.

Read more here.

TV Production Providing Medical Safety Gear to Hospitals


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The Last Dance - Successful Sports Marketing During COVID-19

Whether it be sports games, sports highlights, or award shows, the world is in a serious entertainment drought.  However, there is a new show in town that might just do the trick.  Michael Jordan and his fellow ‘97-‘98 Chicago Bulls teammates star in The Last Dance, bringing the world back to relive one of the greatest basketball teams of all time. 

From partnerships to viewership to social media, the series does more than tell the story of NBA Basketball; it brings viewers to see the experiences off the court.  In this blog, Hollywood Branded discusses how The Last Dance successfully utilized sports marketing in the absence of live events and revitalized yesteryears marketing trends.

Read more here.

The Last Dance: A Sports Marketing Success


Case Study: Parks & Rec Branded Integration For Charity

Parks And Recreation is perhaps one of the most popular NBC sitcoms to have graced the network for its successful run of six years. Unlike other sitcoms, it maintains a real sweetness and wholesome quality that skyrocketed the show's popularity after the second season found its stride.

As brands look to address the concerns of people everywhere, there can be few strategies more genius than the decision to bring back Parks and Recreation for special branded episode. In this blog, Hollywood Branded discusses the case study of Parks And Recreation's Branded Integration charity drive with AllState and Subaru.

Read more here.

Case Study: Parks & Rec branded integration


What's Next For Hollywood?

Despite the fact that TV show and movie filming has been halted, Hollywood has found ways to come out with things for fans to enjoy while in quarantine. COVID-19 may have disrupted so many aspects of the entertainment industry, but that only means that once filming resumes, some amazing things will be sure to come out. 

Be sure to check out some more of our amazing blogs about the entertainment industry here:

Interested in learning more about entertainment marketing advice? Look no further than our full library of advice directly from the professionals here at Hollywood Branded!influencer and entertainment marketing quotes


 

Topics: Digital Marketing, Product Placement & Branded Content