HB Round-Up: TikTok


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TikTok Is The Hub of Pop-Culture 

TikTok is indisputably the hottest social platform out right now. Everyone from A-list celebrities to popular brands to your best friends are using it. With a wide range of options in content creation and specific niches, the app creates opportunities to connect in so many different ways. 

We've written about the platform a lot, but can you blame us? TikTok is an entertainment source and a business tool all in one. In this blog, Hollywood Branded recaps some of our blogs featuring how TikTok has changed the game not only for social media but also in Hollywood.

HB Round-Up TikTok

TikTok's Hollywood Takeover

What do you think of when you see the word TikTok? Maybe it’s viral dancing videos. Or perhaps cute animal clips. Maybe even niche genres come to mind like FinTok, BookTok, or MakeupTok. It’s definitely all that and more! What do all these videos have in common? Entertainment. Entertainment is at the heart of TikTok; it is the go-to spot for creatives of all types to share and connect. This is especially true for creatives in Hollywood, as aspiring actors, writers, and filmmakers flock to the app to share their work.

Hollywood is now starting to take notice of these up-and-coming TikTok stars and seeing their value to the movie industry. In this blog, Hollywood Branded will show you just how far TikTok’s reach has grown and how it’s changing the film industry.

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TikTok's Hollywood Takeover - TikTok Stars On The Red Carpet

TikTok's Control Over The Music Industry

TikTok has become the best platform for emerging music artists to try and gain popularity. Quite often a snippet of a song, new or old, will go viral on TikTok and be used in videos made by millions. The songs that you hear on TikTok are now being played all over the radio stations.

Almost all viral TikTok songs end up on the Billboard Hot 100 Chart which shows how influential it is for music artists. The app is the place to be for old, current, and emerging music artists because of the power it holds in the music industry at the moment. In this blog, Hollywood Branded explores how TikTok is currently controlling the music industry.

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TikToks Control Over the Music Industry

The Power Of TikTok

Nathan Apodaca (a.k.a '420Doggface208' on TikTok) started a viral sensation this past September when he posted a video of himself skateboarding to work, drinking Ocean Spray Cran-Raspberry, and singing to Fleetwood Mac’s most popular hit: 'Dreams.' After that, Ocean Spray and Fleetwood Mac saw a huge boost in profits as cranberry juice flew off the shelves and ‘Dreams’ shot back up on Billboard’s Top 10 streaming list.

You may be asking yourself, how did all of this happen and how can your brand take advantage of the power of TikTok? Look no further! In this blog, Hollywood Branded will dive into the timeline of how one man’s TikTok created an entire marketing opportunity for Ocean Spray and Fleetwood Mac.

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TikTok, Ocean Spray, Fleetwood Mac

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Leveraging TikTok Trends to Boost Engagement

TikTok is very quickly becoming a strong competitor to other social media platforms such as Instagram and Facebook. It may even be taking the lead for constant viral content creation and enormous engagement. As a result of this, and the continuous growth of the platform, many brands are starting to devote more attention and effort to TikTok, and rightfully so. 

Brands that are able to not only keep up with current trends but actually participate in them, as well, are able to effectively reach large audiences that become engaged with the brand. In this blog, Hollywood Branded gives you the 411 on the infamous social media app that is taking over the world as well as highlights some brands that are successfully utilizing everything TikTok has to offer.

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Leveraging TikTok Trends to Boost Engagement-1

TikTok Is A Business Tool

The rise of digital consumption is already here and has been for some time now. We see it with podcasts, YouTube channels, streaming platforms, and countless other examples showcasing the rapid growth of the online world.

A perfect example of growth in technology leading to new marketing tactics is TikTok. Aside from its contagious trends and entertaining nature, it has helped transform businesses and transcend influencers' personal brands. In this blog, Hollywood Branded shines a light on how to utilize TikTok as a business tool rather than a social tool. 

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TikTok is a Business Tool

Want More? 

These are just a small sampling of the many blogs that we have written about the power of the TikTok app. Be sure to click the links below to learn more!

Are you interested in learning more about how your brand can work with celebrities and social media influencers? Download our infographic that provides case studies, rates, and strategies for success when creating a social media influencer program. 

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