Hollywood Branded Insider

The Business of Pop Culture, Explained.

Strategy, trends, case studies and insider intelligence on how brands win through film, television, celebrities, creators, music, sports and culture. Hollywood Branded has built 10,000+ partnerships - and here our team breaks down what works, what doesn't, what it costs, and how cultural relevance translates into measurable business growth.

18+ Years Inside Entertainment
10K+ Partnerships Built
250+ Brand Partners
2,600+ Industry Articles
400+ Expert Interviews

Hollywood Branded doesn't just report on pop culture partnerships. We build them every day. This is where strategy meets real-world execution.

Find What You Need

Explore By Strategy

Start with the type of opportunity you're trying to understand. Each topic opens the HB content library around that strategy.

Choose Your Path

What Do You Want To Understand First?

Start with the part of entertainment marketing you're trying to solve right now - how the system works, whether it actually drives business results, or what kind of placement model fits your brand.

01

See How [HB]Box Works

See how we turn a single film or brand into a creator content engine.

The [HB]Box system has powered campaigns from Mean Girls to Fear Factor - trade, paid, or brand-owned. See how it works and find your fit.

Explore [HB]Box →
02

Proof Your Brand Is The Best

We put Expensify in F1: The Movie. Their stock jumped 37% in a day.

That's not a one-off. It's 18 years and 10,000+ partnerships of turning entertainment into measurable brand growth. See the receipts.

See Our Work →
Not All Placements Are The Same

Trade. Paid. Amplified. Which Path Fits Your Brand?

Some brands need product in the hands of productions. Others need guaranteed integrations, talent, content, media and amplification wrapped around the placement. The right answer depends on your goals, inventory, timing and budget.

  • Trade Placement: product-led access with little or no media spend.
  • Paid Placement: negotiated integrations with defined visibility and deliverables.
  • AMPLIFY: placement plus creators, content, PR, media and extensions that turn one moment into a larger campaign ecosystem.
See The Placement Differences →
Go Deeper

More Ways To Learn From Hollywood Branded

Read the analysis, hear from experts, study the playbooks, or jump straight into the work.

Listen

Marketing Mistakes (+ How To Avoid Them)

Conversations with marketing leaders, founders and experts about what works - and what doesn't.

Explore The Podcast →
Learn

Courses + Entertainment Marketing Education

Get practical training on product placement, brand integration, influencers and entertainment strategy.

Start Learning →
See The Work

Brand Integration Portfolio

See examples of Hollywood Branded partnerships across television, film and entertainment.

See The Portfolio →
Build

Entertainment Marketing Services

See how HB helps brands strategy, source, negotiate, activate and amplify pop culture partnerships.

Explore Services →
The Library

Latest Insights

The ongoing Hollywood Branded intelligence feed on brands, entertainment, creators and culture.

The Power Of Product Placement Over 40 Years
Strategic Partnerships
July 13, 2020
Hollywood Branded's CEO Stacy Jones shares how the business of product placement has changed over 40 years, to make this a must do marketing strategy.
Stacy Jones
Stacy Jones
6 min read
Why Brands Should Partner With Fitness Influencers
Celebrity Partnership
July 10, 2020
Hollywood Branded discusses the success of 3 fitness influencers and why brands should partner with this category of influencers
Juliette Roberts
Juliette Roberts
7 min read
Sharing Your Brand Story with Jude Charles
Business Advice
July 9, 2020
Hollywood Branded examines the most effective ways of sharing your brand story from the expertise of Jude Charles.
Greg Smith
Greg Smith
7 min read
Tops Brand Partnership We’ve Seen During COVID-19
Strategic Partnerships
July 8, 2020
Hollywood Branded examines the top brand partnerships we’ve seen come out of COVID-19.
Chelsea Collins
Chelsea Collins
4 min read
Social Influencer Marketing with Surfers and Surf Culture
Sports Marketing
July 7, 2020
Hollywood Branded shares how one type of social influencer, The Soul Surfer, can drive sales and reach niche audiences.
Hayden Patrick Simpson
Hayden Patrick Simpson
5 min read
Covid-19 Marketing: The Entertainment Industry Is Not Dead
Digital Marketing
July 6, 2020
Hollywood Branded shares some of the agency's best blog posts on the entertainment industry during the COVID-19 crisis.
Alexa Mancilla
Alexa Mancilla
3 min read
Hollywood Branded Insider

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Follow the partnerships, trends, strategies and cultural shifts brands should be watching before everyone else catches on. Sign up to get Hollywood Branded insights delivered directly to you.

Turn Insight Into Action

Your Brand Belongs In Culture.

Hollywood Branded helps brands identify, secure, produce and amplify entertainment partnerships designed to create relevance, visibility and measurable business growth.